Strategies to Create Engaging Content - IM NewsWatch, April 5, 2019

April 5th, 2019 at 7:39 am EST


 

IM NewsWatch

Friday, April 5, 2019

Here’s What You Need to Know about Keyword Stemming

The term ‘keyword stemming’ refers to “Google’s ability to understand different word forms of a specific search query”. The search engine analyze and interprets various forms of the words that you enter as keywords and leads you to comprehensive search results. The Yoast contributor Marieke van de Rakt has shared an article... [Read more]

Improve Your Marketing with These Content Distribution Ideas

Content creation and distribution should sync properly if you want to achieve best results from your content marketing efforts. MOZ contributor Alli Berry has shared eight content contribution ideas that can empower your marketing strategies. Berry says, “If you’re a new brand or a lesser-known brand in your vertical, it’s crucial... [Read more]

Strategies to Create Engaging Content

Content matters a lot when it comes to acquiring new prospects and converting them into customers. Also you need to develop the content that makes visitors stay longer on your websites. Copyblogger’s Brian Clark has shared a rule of three to help you create engaging content for better marketing ROI. Clark says, “What’s so magical... [Read more]

SuperSonic: Automated online marketing done for you #ad

Anthony Mancuso and Paul Nicholls have just released SuperSonic, a unique software and training package that makes it “point and click” simple to generate paydays using its 12 proven money-making campaigns. All of the campaigns in SuperSonic have been thoroughly tested and proven to work well. With the included automation software you can... [Read more]

Improve Your SEO Performance with These Tests

To continue performing well in the search engine results, you need to update your SEO policy regularly. The MarketingProfs contributor Luke Budka has shared ten SEO health checks you can run to keep your SEO strategy strong. Budka says, “This article outlines 10 health checks of indicators we include at our firm as part of clients’... [Read more]

‘Video + Your Content Marketing Strategy’ Webinar May 2 [Webinar]

The ClickZ team is hosting a webinar on ‘Video + Your Content Marketing Strategy: How to Determine If There is a Fit’ on Thursday, May 2, 2019 at 1:00 pm ET. This webinar will feature following experts: Tim Flagg, ClickZ Podcast Host and Digital Marketing Consultant, ClickZ Kurtis Thomas, Manager, Video Marketing, OpenTextSheiludis Moyett,... [Read more]

One of the Most Important Marketing Decisions You’ll Ever Make [Podcast]

The Rainmaker Digital’s Sonia Simone has published a new podcast episode titled ‘One of the Most Important Marketing Decisions You’ll Ever Make’. Simone says, “Rainmaker Digital’s Robert Bruce comes back on the show this week to talk about the easy-to-miss essential element he always looks for when he’s reviewing a... [Read more]

Flaxie WP theme builds websites for local businesses #ad

Flaxie WP Theme is a new premium WordPress theme, with a developer’s license that allows you to build as many sites as you want. It was primarily built for marketing agencies, so it comes with: ► 15 Done For You Local Demo Site Templates ► 15 Social Media Cover Designs ► 15 Local Business Card Designs ► 15 Local Flyer Designs This theme... [Read more]

The Five Most Effective Applications of AI for Marketing: Christopher S. Penn on Marketing Smarts [Podcast]

The MarketingProfs team has published a new podcast episode titled ‘The Five Most Effective Applications of AI for Marketing: Christopher S. Penn on Marketing Smarts’. In this episode hosted by John Wall, Kerry O’Shea Gorgone, you will discover ways to improve your marketing with Artificial Intelligence. The MarketingProfs team... [Read more]

‘Top Brands Go Cross-Channel: How Media and Creative Can Team Up to Win’ Webinar April 11

AdWeek is hosting a webinar on ‘Top Brands Go Cross-Channel: How Media and Creative Can Team Up to Win’ on Thursday, April 11, 2019 at 1:00 pm EDT. The AdWeek team says, “Today’s customer uses multiple devices across multiple channels to interact with your brand. All components of a cross-channel campaign must work together, but unifying... [Read more]

‘Take Personalization to New Places’ Webinar April 18

AdWeek is hosting a webinar on ‘Take Personalization to New Places: Use High-Impact Packaging to Move Outside the Box’ on Thursday, April 19, 2019 at 1:00 pm EDT. The AdWeek team says, “Product packaging is a key way for brands to connect directly with their consumer, but workflow and supply chain issues are often a barrier. Now, advanced... [Read more]

Pinflux 2.0 puts Pinterest to work in your business #ad

Many people turn to Pinterest to get ideas for what they should buy. New dress, new car, new house; it doesn't matter; people have come to expect that someone on Pinterest will have a picture of something that's just right for them. As a result, merchants of all types have started placing product pictures on Pinterest, to attract views leading to clicks leading to sales... [Read more]

Teach Yourself Online Marketing With This Simple Technique [Video]

The Entrepreneur magazine team has published a video featuring Neil Patel on ‘Teach Yourself Online Marketing With This Simple Technique’. In this video Patel shares a useful technique to start your brand marketing. The Entrepreneur team says, “Marketing is an essential part of any growing business. If you want to teach yourself... [Read more]

‘Content Across the Lifecycle—How B2Bs Use Content as a Marketing and Sales Tool’ Webinar 1.00 pm ET [Webinar]

The eMarketer team is hosting a webinar ‘Content Across the Lifecycle—How B2Bs Use Content as a Marketing and Sales Tool’ on Thursday, April 4, 2019 at 1.00 pm ET. This webinar will be presented by Jillian Ryan, principal analyst at eMarketer, Ted Lesher is the managing director of BrandMaker, Inc. and Lauren Fisher, principal analyst... [Read more]

‘Measure the Effectiveness of Pandora Advertising’ Webinar 1.00 pm ET [Webinar]

AdWeek is hosting a webinar on ‘Measure the Effectiveness of Pandora Advertising’ on Thursday, April 4, 2019 at 1.00 pm ET. The AdWeek team says, “Pandora is the largest streaming music provider in the U.S., connecting over 120 million users to the audio entertainment they love. Pandora advertisers have the opportunity to reach their audiences... [Read more]

Easy Pro Funnels: Ultimate Affiliate Marketing Tool? #ad

The team of Matt Garrett and Tony Marriott have just released new software that will help you sell affiliate products(or your own product.) They call it 'Easy Pro Funnels'. It is a web-based app that makes it easy to build a marketing funnel, including a squeeze page with a click magnet, a delivery page, and an upsell page... [Read more]

Linking analytics and ads: The solution to today’s marketing challenges [Google Guide]

The Google team has published a new guide ‘Linking analytics and ads: The solution to today’s marketing challenges’. This guide focuses on how combining Google Analytics and Google Ads can help you build effective campaigns for the modern customer journey. The Google Marketing Platform team says, “The rise of mobile devices... [Read more]

Seven Ways to Improve Your Business with Data Analytics

Today data has become a precious asset for any organization. Proper utilization of customer data can help you make right decisions and grow your business. The Analytics Insight contributor Piya Dialani has shared seven ways to use data analytics to improve your business performance. Dialani says, “Organisations use data analytics to get... [Read more]

‘Let Customer Reviews Drive Your Conversions’ Webinar 1.00 pm ET [Webinar]

The Digital Marketing Depot is hosting a webinar on ‘Let Customer Reviews Drive Your Conversions’ on Thursday, April 4, 2019 at 1.00 pm ET. The DMD team says, “Customer reviews are essential to SEO, reputation management and consumer trust in your brand. But did you know that reviews can significantly increase clickthrough and conversion... [Read more]

SQZin Leads machine: Turn any Page Into A Viral Squeezepage #ad

'SQZin Leads machine' is a simple viral traffic tool anyone can use without needing to create content. The social media giants have such as Facebook, Twitter and LinkedIn have lots of new content every day. Some of it is excellent, and you can feed that content, enhanced with your call to action, etc. to your list or your followers using the 2019 version of 'SQZin Leads machine'. Now, you can send “squeezed” content to an audience that will find it compelling enough to pass it on to their friends... [Read more]

11 Ways to Deliver Your Emails in Inbox (and Not Spam)

In rising competitive environment it is difficult to survive and lead in any marketing domain. If we consider email marketing, the toughest challenge that we face today is to land directly into the subscriber inboxes and not in spam. To help you stop your email from being marked as spam, the QuickSprout team has shared 11 useful tips. The QuickSprout... [Read more]

Improve Your Ecommerce Business with These Guides

The QuickSprout team has put together a set of 24 ecommerce guides to help you strengthen your online business. The QuickSprout team says, “Thanks to Ecommerce platforms like Shopify, BigCommerce and Wix, creating an online store has never been easier. Even with a full staff of developers and designers, we still use Shopify for... [Read more]

Simple SEO Strategy: The “Middleman” Method [Video]

The Ahrefs team has published a new YouTube video titled ‘Simple SEO Strategy: The “Middleman” Method’. The video teaches an SEO strategy called ‘Middleman method’ that works to rank product pages, landing pages, AND blog posts. Joshua Hardwick has also posted a detailed article on ‘Middleman method’. Watch the video... [Read more]

How marketers are driving strong business growth through data-driven marketing transformation [Report]

The Google team has published a report on’How marketers are driving strong business growth through data-driven marketing transformation’. This report highlights how organizations are using data-driven marketing to grow their business. The Google Marketing Platform team says, “Every day there are hundreds of chances for brands... [Read more]

Ready, Set, Activate Your Digital Audience to Fall in Love with Your Brand [Podcast]

The Social Media Today team has published a new podcast episode titled ‘Ready, Set, Activate Your Digital Audience to Fall in Love with Your Brand’. This podcast shares some useful ways to activate your audience. The SMT team says, “In this 25 minute podcast you will learn: 10 ways you can activate your audience todayWhy... [Read more]

State of Marketing Automation [Report]

The Social Media Today team has published the ‘State of Marketing Automation’ report. This survey report features information on current state of marketing automation based on a survey of 300 marketers. The SMT team says, “With advances in AI and machine learning enabling systems to better perform certain processes than their... [Read more]

How to Write Better Captions that Get Engagement [Podcast]

The Buffer contributor Brian Peters has shared a new podcast episode titled ‘The Art of Copywriting: How to Write Better Captions that Get Engagement’. Talking about the podcast, Peters says, “What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what... [Read more]

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