Strategies to Create Content for SEO - IM NewsWatch Newsletter, November 5, 2020

November 5th, 2020 at 6:12 am EDT


 

IM NewsWatch

Thursday, November 5, 2020

Search & Destroy: SEO, Search Marketing [Podcast]

Search Engine Journal has published a new podcast episode ‘Search & Destroy: SEO, Search Marketing’ featuring Navah Hopkins. Danny Goodwin says, “In today’s podcast, we decided to have a little fun. We love metal and we also love all things search, so we figured why not put the two together? It turns out there’s a lot of correlations... [Read more]

Increase PPC Campaign ROI with Call Tracking & Conversation Intelligence, November 18 [Webinar]

Search Engine Journal is hosting a webinar ‘Increase PPC Campaign ROI with Call Tracking & Conversation Intelligence’ on Wednesday, November 18 at 2.00 pm ET. The SEJ team says, “If this past year has taught us one thing, it’s that we have to position our brands to adapt to change and build a more agile marketing strategy... [Read more]

CMI’s Guide to Instagram Features: Stories, Feed, IGTV, Reels

Content Marketing Institute’s Susan Moeller has published the ‘Guide to Instagram Features: Stories, Feed, IGTV, Reels’. This comprehensive guide will help you to understand the Instagram features and use them efficiently for your marketing. Moeller says, “I also will discuss content marketing strategies for each and suggest... [Read more]

Copywriter’s Blueprint: the most productive marketing skill #ad

The most productive copywriters – people like John Caples, Robert Collier, and Maxwell Sackheim in days gone by; Robert Bly, Frank Kern, David Garfinkel, and others today – are able to sell millions of products and become quite prosperous themselves. It all comes through their ability to write advertisements that are so intriguing that readers... [Read more]

How to Increase Your Instagram Engagement

The engagement rate of Instagram varies from industry-to-industry. According to the HubSpot’s Instagram Engagement Report, posts on the platform generate 23% more engagement than Facebook. HubSpot contributor Flori Needle has shared a nine-step guide to help you improve your Instagram engagement. She says, “There is debate among marketers... [Read more]

MOZ Highlights 10 Changes That Impacted Google My Business in 2020

MOZ contributor Colan Nielsen has published an article highlighting 10 changes that impacted Google My Business in 2020. He says, “2020 has been a busy year for Google My Business (GMB). Since January, Google has launched new features, fixed bugs, and had to adapt to the global pandemic. At Sterling Sky, we think it’s important to keep track... [Read more]

Eight Tips to Create Content for SEO

Your content can play a major role in driving more traffic to your websites and blogs. By keeping your content in sync with the search engine algorithm requirements, you can continue to grow your search engine ranking. Go Fish Digital contributor Stewart Fussell has shared an eight-step plan to help you create content for SEO. He says, “I’ve... [Read more]

Get Facebook and Instagram Traffic with Postley #ad

Postley is a 20-in-1 App to get more traffic from your social posts and Ads. Together, Facebook and Instagram can be powerful marketing platforms all marketers should test. This new software, being released today by Jai Sharma can boost your success with both platforms... [Read more]

Your Guide to Content Marketing in 2021

Content marketing continues to evolve every year. With new platforms and technologies, we get newer ways to reach our audience and expand. Content Marketing Institute’s Ann Gynn has shared a comprehensive guide to content marketing in 2021. She says, “We asked this year’s Content Marketing World presenters for their top 2021 predictions.... [Read more]

Growing on YouTube: How to Develop a Loyal Following [Podcast]

By developing a large follower base on YouTube, you can give a boost to your business. With quality video content and effective communication, you can achieve this. Social Media Examiner’s new podcast ‘Growing on YouTube: How to Develop a Loyal Following’ features some useful tips on this. The SME team says, “Want to develop... [Read more]

Do You Use These Google Search Operators?

Different Google search operators which are made of one or more characters are used in a search to add more specificity and focus to a query. Siege Media contributor Karlie Kramer has shared a list of 39 Google Search operators that are important for content marketers. Kramer says, “If you’re new to search operators, you’ll first want to... [Read more]

MaxFunnels: Fast, Easy Funnel, Landing Page Builder #ad

MaxFunnels has been off the market for a while, by Dr. Amit Pareek, the creator, is again making it available as MaxFunnels Reloaded. This time, he is even offering a free version, one that will always be free. A marketing funnel is a collection of related products, offered one after the other. Usually, the first product is inexpensive. People who invest in it are offered a second product that somehow enhances the value of the first... [Read more]

Strategies to Grow Your Email List

Email is one of the most important and efficient tools in marketing. With a strong email marketing strategy, you can keep your subscribers updated with your offerings. Jeff Bullas has shared an article highlighting some useful strategies to help you grow your email list 10 times. He says, “Imagine if there was a way you could simply get the email... [Read more]

How to leverage the power of local search in your 2021 marketing strategy, November 12 [Webinar]

Search Engine Land is hosting a webinar ‘How to leverage the power of local search in your 2021 marketing strategy’ on Thursday, November 12 at 1.00 pm EDT. The SEL team says, “If this past year has taught us one thing, it’s that we have to position our brands to adapt to change and build a more agile marketing strategy for... [Read more]

Mike Blumenthal on how to rank in Google Local [Video]

Search Engine Land contributor Barry Schwartz has published a new video on ‘how to rank in Google Local’ featuring Mike Blumenthal.. He says, “In part three and the final part of my conversation with local SEO expert Mike Blumenthal, we discussed a number of topics. This video is about 20 minutes of our 45-minute discussion on search.... [Read more]

1-Click Social for WordPress; repair your broken Facebook/Instagram links #ad

On Oct 24th, 2020, Facebook decided to do a major change in its API (Application Programming Interface) that resulted in breaking more than 20 million websites. If your site embeds content from Facebook or Instagram, you were affected. This change has been in the news throughout October. Nevertheless, many website owners have not been aware of the problem. Even worse, they haven't had a way to get around it, even if they did know about it... [Read more]

Six-Step Guide to Creating E-commerce Content Strategy

Content publishing can help you to grow your online business irrespective of its category. By availing quality content to your target following, you can continue to make more sales. SEMrush contributor Connor Lahey has shared six steps to help you create an effective content strategy for your e-commerce business. He says, “The benefits of a well-executed... [Read more]

How To Tell If You Need a New Website… And What To Do About It, November 5 [Webinar]

A well-designed and responsive website plays a vital role in growing your business. By keeping it up to date, you can continue to receive more and more visitors. Exposure Ninja is hosting a webinar ‘How To Tell If You Need a New Website…And What To Do About It’ on Tuesday, November 5, 2020. Tim Cameron says, “In this no-BS live... [Read more]

Facebook Ad Attribution Changes and Facebook Embed Changes [Video]

Social Media Examiner has published a new video ‘Facebook Ad Attribution Changes and Facebook Embed Changes’ featuring Miracle Wanzo. The SME team says, “Explore what Facebook’s removal of ad reporting attribution and API support for Facebook and Instagram post embeds mean for marketers with special guest Miracle Wanzo; this... [Read more]

Fliik's comparison videos sell products without 'selling' #ad

FLIIK (sometimes, they spell it in all lower-case [fliik]) is a cloud-based ‘self-contained’ income system which automates a proven formula enabling anyone to generate income from other people's products through comparison of options. Users can expect to generate real results within the first 7 days of use (on average) with the potential of ongoing results when users continue to use the software... [Read more]

Optimizing for Holiday SEO Success [Podcast]

Searchmetrics has published a new episode of ‘The Voices of Search’ podcast titled’Optimizing for Holiday SEO Success’ featuring Tyson Stockton and Benjamin Shapiro. The Searchmetrics team says, “Join host Ben as he concludes Holiday Triage Week with Searchmetrics’ VP of Services Tyson Stockton discussing the final step... [Read more]

Copyblogger’s 5-Point Blueprint for Content Editing

Your content plays a very important role in attracting new visitors to your websites. Well-crafted content is of the utmost importance when it comes to persuading people to take an action online. Copyblogger’s Stefanie Flaxman has shared a five-point blueprint to help you edit and create great content. She says, “To help you aim for “this... [Read more]

Four Ways to Engage Your Audience with Hashtags

As we know, a hashtag is a keyword or phrase preceded by a hash (#) symbol. On social media platforms, hashtags help a piece of content become more discoverable by other users. Business 2 Community contributor Daniel Hopper has shared four ways to help you improve audience engagement on social media platforms. Hopper says, “The use of hashtags... [Read more]

Three Ways to Create a Strong Live Video Strategy

A YouTube of Facebook live video strategy can help you to reach your audience in real-time and promote your products and services. It also enables you to stay in close touch with them. Social Media Examiner’s Luria Petrucci has shared an article highlighting three useful ways to create a live video strategy for Facebook and YouTube. She says,... [Read more]

Quick Sprout’s List of Best WordPress Directory Plugin – 2020

Quick Sprout’s Lars Lofgren has published a list of best WordPress directory plugin for 2020. He says, “OUT OF 95 DIRECTORY PLUGINS, THERE ARE 5 TO CONSIDER ADDING TO YOUR WEBSITE Want to jump straight to the answer? We suggest Business Directory Plugin and GeoDirectory for the best WordPress directory plugin. The Internet is full... [Read more]

How to Use Content to Fuel Your Demand Gen Engine, November 11 [Webinar]

Content Marketing Institute is hosting a webinar ‘How to Use Content to Fuel Your Demand Gen Engine’ on Wednesday, November 11 at 2.00 pm ET. The CMI team says, “Content is the fuel to any demand generation engine – without some form of content, demand generation campaigns are nearly impossible to create and execute. And without... [Read more]

Sustainable Link Building: Increasing Your Chances of Getting Links [Video]

MOZ has published the latest episode of Whiteboard Friday titled ‘Sustainable Link Building: Increasing Your Chances of Getting Links’ featuring Paddy Moogan. The MOZ team says, “Link building campaigns shouldn’t have a start-and-stop date — they should be ongoing, continuing to earn you links over time. In this informative... [Read more]

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