Holiday sales are rising year-by-year with online customer growth. To secure more sales in the upcoming holiday season, you need to employ all possible marketing tools with strong promotional strategy. AWeber contributor Liz Willits has shared seven ways to help you create successful Black Friday email campaigns for this season. Willits says,... [Read more]

Your strong presence on social media can help in establishing your authority and enhance your business. Social Media Examiner team has published a new podcast episode ‘How to Use YouTube and Instagram to Establish Authority’ to help you rightly use YouTube and Instagram for better marketing. Michael Stelzner says, “Want to be... [Read more]

To achieve success in your marketing, you need to win the trust of your customers. You can do this with variety of tools and by making persuasion a key. Social Media Examiner team has published a video featuring Billy Gene on how you can win the trust of your customers with video marketing. SME team says, “Want more people to know, like,... [Read more]

Explaindio LLC recently released its newest video creation software, Promoyse. This new tool produces Silicon Valley quality videos, and now you can make unlimited videos for just a single payment. This is the first desktop video maker with full video “click & swap” video templates, and available now for one-time investment. Promoyse... [Read more]

PPC (pay-per-click) marketing is a great way for your website or company to generate more leads and create new prospects. What you need is a right set of techniques for getting most from your PPC marketing efforts. PPC Hero contributor Lidia Hovhan has shared an article on how you an use PPC marketing to capture more leads and prospects. Hovhan... [Read more]

In link building, your focus should be on long-term gains, not overnight quick-win. Your SEO and marketing success depends on your ability to gain links from quality sources. Analytics Mania contributor Julius Fedorovicius has shared a short guide to help you track your outbound links effectively. Fedorovicius says, “Before we learn how... [Read more]

Today SEO plays an important role in driving overall organizational success. The SEO team that looks after the optimization process, has to look after entities such as design, development, content, social media to achieve better performance. Digital Marketing Depot is hosting a webinar on ‘Optimizing Your Organization for SEO’ on Tuesday, October... [Read more]

CompareShop was just released by Dr. Amit Pareek. This new software creates “Comparison E-com Stores (similar to stunning BizRate&tm; and Shopzilla&tm;TM ). It selects products based on you keywords and loads these products and video reviews of the products (where available) into your store automatically. This tool also includes a traffic engine... [Read more]

Correct data analysis can help you to achieve overall business success. To improve you SEO performance you can run in-depth analysis and get better results. MOZ team has published a new video on ‘Intro to SEO Competitive Analysis 101’ featuring Cyrus Shepard. Watch this video to learn some useful ways to improve your SEO performance.... [Read more]

Conversion rate optimization (CRO) helps you to increase the percentage of visitors to a website that convert into customers. To convert more customers you need to come out with the strategies that persuade them to make a purchase. Content Marketing Institute is hosting a webinar on ‘2020 Vision: How Conversations Will Help You Achieve... [Read more]

Google Search Console (GSC) service helps you to monitor, maintain, and troubleshoot your site’s presence in Google Search results. Ahrefs’ Joshua Hardwick has published a video on improving SEO with the help of GSC. Hardwick says, “Do you want to improve your SEO and rank higher on Google? This tutorial will show you how... [Read more]

One of the important marketing principles, used by all major marketers from automobile dealers to computer vendors to home builders to nearly any big business you can think of is what is called the upsell. Once you have committed to buying, you are offerred extra features, improved usability, a carrying case and more if only you would like to pay a little extra to get them... [Read more]

To achieve marketing success during the holiday season you need to develop a strategy that attracts more and more buyers. Constant Contact is hosting a webinar on ‘Way to Online Marketing Success This Holiday Season’ on Thursday, October 24, 2019 at 2.00 pm ET. Constant Contact team says, “During this 60-minute webinar, we’ll guide... [Read more]

Holiday season is approaching fast so it’s time to start preparing to build strong marketing campaigns. Email is one of the best used tools for marketing. With well-designed email campaigns you can improve you holiday business. Constant Contact contributor Dave Charest has shared four tips to create a strong holiday email marketing plan. Charest... [Read more]

Personalized marketing strategy begins with the data of your target audience. With right analysis of customer data you can achieve your goals of personalization in marketing. You can win more customers by developing a personalized marketing strategy for social media. Social Media Examiner Lilach Bullock has shared some useful ways to create... [Read more]

People all around the world like to know what's new and interesting. Sites that curate news can become a good business for small marketers. That was the principle that IM NewsWatch was founded on. We limit our news to one niche, online business, but there are many other niches, particularly related to popular culture, that also have a lot of followers. Build a following and you can build a business... [Read more]

Delivering a satisfying customer experience is the priority of most companies today as it leads to better business. By working on CX you put your customer first. Acrolinx has published an e-book to help you understand customer experience and ways to improve it. Acrolinx team says, “In our new guide, we look at one part of CX that’s hugely... [Read more]

Segmentation and personalization play an important role in improving your marketing effectiveness as both of these elements pave a way to reaching out your audience – personally. Digital Marketing Depot is hosting a webinar on ‘The Truth About Personalization: Using a CDP to Personalize Marketing on the Channels That Really Matter’ on... [Read more]

Social Media Examiner team has published a new Social Media Marketing Talk Show episode ‘LinkedIn Enhanced Ads Targeting Tools: What Marketers Need to Know’ featuring AJ Wilcox and Jeff Sieh. Listen to this episode to learn about enhanced LinkedIn ads targeting tools and Pinterest business profile and shopping updates. You will... [Read more]

The secret to simple selling is itself a simple secret: sell what people want to buy. How do you find out what people want to buy? Well, one answer is to ask them? Not a bad answer, but it has two problems: 1. People may not know what they want. 2. People may not be willing to tell you... [Read more]

The term persona refers to a snapshot of your ideal reader. Someone who reads your content or marketing message and connects it with his or her requirements. By creating persona-driven content you can improve the chances of your marketing success. Blogging Wizard contributor Adam Connell has published a comprehensive article on creating persona-driven... [Read more]

Video is an irresistible marketing tool that helps you to achieve better marketing results. Due to its popularity among different audiences, video is one of the most preferred marketing tools today. Social Media Examiner team has published a video ‘How to Edit Videos on Your Phone Like a Pro’ to help you create effective video content... [Read more]

Audience segmentation allows you to evaluate the performance of your marketing campaigns targeting different audiences. With this you can also run customized marketing for better results. Smart Insights contributor Dave Chaffey has shared 10 ways to segment website visitors using Google Analytics. Chaffey says, “When I work on E-commerce... [Read more]

To achieve content marketing success, it is important to find out what kind of content works best for your marketing. Searchmetrics’ Jordan Koene has published a new podcast episode ‘Identifying High Value Content’ to help you identify right content type for your marketing. Koene says, “In a vast sea of content, it’s... [Read more]

Customer is the king and you need to make them happy to prosper your business. Many a times your customers become unhappy for various reasons and you need to apply right tactics to bring them back to business. Entrepreneur magazine contributor Jason Feifer has published an article to guide you on winning your dissatisfied customers. Feifer says,... [Read more]