Marketing analytics and data science help businesses make data-driven decisions by analyzing customer behavior, campaign performance, and market trends. These insights enable more effective strategies, optimizing marketing efforts and maximizing ROI. Content Marketing Institute is hosting a webinar ‘MasterTHIS: Marketing Analytics & Data Science’... [Read more]

AI-powered personalized marketing content tailors messages to individual customer preferences and behaviors, enhancing relevance and engagement. This approach boosts conversion rates by delivering the right content to the right audience at the optimal time. Convince & Convert contributor Todd Lebo has published an article featuring five tips on... [Read more]

Micro-virality refers to content achieving rapid, localized popularity within niche communities or specific demographics. It often sparks targeted engagement, driving deeper connections and organic growth within a focused audience. Convince & Convert has published the latest episode of the Social Pros Podcast, ‘Why Micro-Virality is the New... [Read more]

ContentSparks has just released their latest course: Key Marketing Metrics Every Small Business Should Track. Think about this: are your clients struggling to grow their business despite all their marketing efforts? Could it be that’re concentrating on the wrong things? Maybe they’re hung up on ‘vanity metrics’ such as likes,... [Read more]

AI content marketing leverages artificial intelligence to create, optimize, and distribute content that resonates with target audiences, enhancing engagement and conversion rates. It streamlines content strategies by analyzing data-driven insights, automating repetitive tasks, and personalizing messaging at scale. Copyblogger has published ‘A... [Read more]

AI personalization tailors content, recommendations, and experiences to individual users by analyzing their behavior and preferences. This approach enhances customer satisfaction and engagement by delivering highly relevant, customized interactions. HubSpot contributors Kipp Bodnar and Kieran Flanagan have published an article featuring three strategies... [Read more]

AI-based businesses utilize artificial intelligence to automate processes, enhance decision-making, and improve efficiency. These businesses drive innovation by leveraging data insights and predictive algorithms to offer smarter, more personalized solutions. HubSpot contributors Matt Wolfe and Nathan Lands have published an article featuring three AI... [Read more]

AITribes makes ‘next-generation’ all-in-one sites. Thanks to its new AI, your sites do their own lead generation, product selling, and community building for you.... [Read more]

An AI-driven digital marketing strategy leverages machine learning and data analytics to personalize customer experiences and optimize campaign performance. It enables brands to predict trends, automate tasks, and make data-driven decisions for more efficient marketing. Digital Marketing Institute has published an article featuring useful tips for creating... [Read more]

Instagram is a powerful platform for content creation, allowing brands to visually engage with their audience through photos, videos, and stories. Consistent, creative content on Instagram helps build brand identity, foster connections, and drive audience growth. Digital Marketing Institute is hosting a webinar ‘A Content Creator’s Guide to... [Read more]

Growing an audience expands your reach, increasing brand awareness and potential customer conversions. It also provides valuable insights for refining marketing strategies and enhancing customer loyalty. Adweek is hosting a webinar ‘ Grow Audiences With Actions, Not Attributes’ on Thursday, October 3, 2024, at 1.00 pm ET. The Adweek team... [Read more]

Voisi AI is all you need for your audio creation needs. For example, some applications only provide text-to-voice services, without doing translations. If you wish to transcribe your text into a different language, you're forced to translate it separately before employing the app. But Voisi AI handles it all.... [Read more]

AI for keyword research automates the discovery of relevant, high-traffic keywords by analyzing search patterns and competitor data. It enhances SEO strategies by providing accurate insights, saving time, and predicting emerging trends. Digital Marketing Institute has published a new video ‘Using AI for Keyword Research’. Joe Williams says,... [Read more]

Multilingual SEO and keyword research involve optimizing content for different languages and regions, ensuring that keywords resonate with local audiences. This strategy enhances global reach by improving visibility in diverse markets and search engines. Sitebulb contributor Veruska Anconitano has published an article explaining multilingual SEO and... [Read more]

Social media videos are a powerful tool for engagement, offering visually compelling content that grabs attention quickly. Their shareable nature helps boost brand visibility and foster audience interaction across platforms. Search Engine Land has published ‘A guide to creating social media videos (for search and beyond)’. Ashley Liddell... [Read more]

Master Affiliate Profits is the beginning of a new era in affiliate marketing, along with a unique partnership opportunity unlike any other. MAP, an abbreviation for Master Affiliate Profits, stands as an innovative approach to affiliate marketing. This is where conventional affiliate marketing meets unparalleled creativity.…... [Read more]

AI-driven SEO traffic losses occur when search engine algorithms prioritize AI-generated content or new ranking factors, causing traditional sites to lose visibility. This shift highlights the need for businesses to adapt their SEO strategies to stay competitive in an evolving digital landscape. Search Engine Land contributor Adam Tanguay has published... [Read more]

Website conversion rates measure the percentage of visitors who complete a desired action, like making a purchase or signing up for a newsletter. Higher rates indicate effective design and user experience that drive engagement and conversions. Semrush has published a new video ‘Boost Your Website’s Conversion Rates with These Persuasive Tactics’. The... [Read more]

EMARKETER has published the latest episode of ‘Behind the Numbers’ podcast ‘Reimagining Retail: Gen Z’s path-to-purchase—What most folks get wrong about them and how social media influences in-store behavior’. The EMARKETER team says, “On today’s podcast episode, we discuss what people get wrong about Gen Z’s... [Read more]

Search Engine Journal’s webinar on ‘Holistic Marketing Strategies That Drive Revenue’ is available on demand. The SEJ team says, “With Ryann Hogan, senior demand generation manager at CallRail, and our very own Heather Campbell and Jessica Cromwell, we chatted about driving demand, lead gen, revenue, and proper attribution. This... [Read more]

AI is reshaping how digital marketers operate, stay competitive, and drive results online. The question is no longer whether to adopt AI, but how quickly and effectively we can integrate it into our businesses to stay competitive and deliver unprecedented value. Search Engine Journal is hosting a webinar ‘AI & Automation For SEO: Scale... [Read more]

Social media platforms like YouTube, TikTok, and Instagram are ideal for video content, offering vast reach and engagement potential. These platforms enable brands and creators to connect with diverse audiences through creative, visual storytelling. HubSpot contributor Erica Santiago has published an article featuring the best social media platforms... [Read more]

Google Shopping Bid Management is essential for optimizing ad spend by adjusting bids based on product performance and competition. It helps maximize visibility and return on investment (ROI) for e-commerce businesses. Search Engine Journal contributor Brooke Osmundson has published an article featuring five tips for Google Shopping bid management. She... [Read more]

Link building is crucial for improving a website’s search engine ranking and driving organic traffic. It helps establish credibility and authority by connecting with high-quality, relevant external sites. Search Engine Journal is hosting a webinar ‘The Lord of The Links: Links of Power’ on Wednesday, October 23, 2024, at 2.00... [Read more]

Data clean rooms can open the door for brands to collaborate with trusted partners and find prospects out in the wild, taking their campaign performance to their next level. But many marketers aren’t maximizing the powerful potential of these tools. Adweek is hosting a webinar ‘Use Identity and AI to Supercharge Your Campaigns’ on Thursday,... [Read more]