PPC Competitor Analysis helps identify the strategies your competitors are using in paid advertising, allowing you to optimize your own campaigns. It provides insights into keywords, ad copy, and budget allocation, giving you a competitive edge in maximizing ROI. Search Engine Land contributor Sophie Logan has published an article featuring fours steps... [Read more]

Audience engagement is crucial as it fosters a deeper connection, ensuring that the message resonates and creates lasting impact. Active engagement also encourages feedback, enabling more meaningful interactions and better communication outcomes. Search Engine Land contributor Laura Nguyen has published an article featuring useful strategies and techniques... [Read more]

Digital Marketing Depot is hosting a webinar ‘Driving Brand Growth: Using DAM and AI to Keep Up With Content Demands’ on Thursday, August 22, 2024, at 1.00 pm EDT. The DMD team says, “For professionals in content management, marketing, or technology roles, this webinar is designed to provide valuable foresight for long-term planning... [Read more]

Have you heard about Chris Reader? He’s making quite a splash in the online world. He wrote The Foreign Traffic Blueprint to tell you about how he did it and how you can, too. Imagine this – he says his most successful weeks online have raked in over 100k. That’s more money than most people earn in an year. Would you believe that just... [Read more]

Inboxes are overflowing. Prospects are fatigued. The buyer journey is more fragmented than ever before. As a result, many marketing and sales teams are missing their quotas. MarketingProfs is hosting a webinar ‘Unlock Growth: The Power of Signal-Based GTM Strategies’ on Thursday, September 19, 2024, at 11:00 pm ET. The MarketingProfs team... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘The Playbook For Building A $1 Billion Creator Business’. The HubSpot team says, “Kipp, Kieran, and Morning Brew’s co-founder Alex Lieberman dive into the... [Read more]

SEO (Search Engine Optimization) involves optimizing a website to improve its visibility on search engines, driving organic traffic. Web optimization enhances the overall performance, speed, and user experience of a site, contributing to better search rankings and engagement. HubSpot contributor Erin Pennings has published an article featuring useful... [Read more]

Experiential Marketing in Action Experiential Marketing in Action addresses a trendy subject among marketers, one that is perfectly aligned with the demands of today’s business landscape: Experiential Marketing. Experiential Marketing focuses on: ➤ Building relationships with your audience, fostering familiarity, affinity, and trust. ➤ Creating... [Read more]

Search Engine Journal has published a new ebook ‘SEO In The Age of AI’. The SEJ team says, “Our new ebook, SEO In The Age of AI, collects our best articles, strategies, and recommendations for seizing this new helper of SEO strategy. You’ll hear insightful opinions on the rise of AI from top contributors in the field (including... [Read more]

Crawl budget refers to the number of pages a search engine like Google crawls on a website within a given time frame. It is influenced by factors like site health, page importance, and server capacity. Search Engine Journal contributor Aleh Barysevich has published an article featuring nine tips to optimize crawl budget for SEO. He says, “Crawling... [Read more]

This is a reminder for the Adweek webinar to be held on September 12, 2024. New research from DISQO suggests that sports marketers need to embrace cross-platform campaigns that connect with fans on a deeper level. Adweek is hosting a webinar ‘What’s Changing in Sports Marketing’ on Thursday, September 12, 2024, at 1.00 pm ET. The Adweek... [Read more]

Neil Napier and his team has created Slick, which gives you a foolproof technique to transform your existing videos into viral short reels…Moreover, you can even to monetize other people's YouTube videos and use them to expand your business on any video platform…... [Read more]

New AI tools are automating and personalizing email, social media, text, and direct mail campaigns faster and easier than ever before. These tools boost engagement, increase efficiency, and drive results with multichannel automation strategies. MarketingProfs is hosting a webinar ‘How AI Is Revolutionizing Marketing Automation’ on Thursday,... [Read more]

Semrush has published a new video ‘Not Tracking Campaign Performance? Start Using THIS Free Tool’. The Semrush team says, ” In this video, we’re diving into the world of UTMs—what they are, why you absolutely need them, and how to create them like a pro. We’ll break down: What UTM codes are and how they work Why UTMs are... [Read more]

Ahrefs has published a new video ‘Can I Rank #1 On Google With $50 & Zero Star Fiverr Freelancers?’. The Ahrefs team says, “In this video, we take on the challenge of using only zero-rated Fiverr gigs to manage SEO for a new affiliate golf blog. We aim to see if these lesser-known and experienced Fiverr freelancers can actually... [Read more]

Master Affiliate Profits is the beginning of a new era in affiliate marketing, along with a unique partnership opportunity unlike any other. MAP, an abbreviation for Master Affiliate Profits, stands as an innovative approach to affiliate marketing. This is where conventional affiliate marketing meets unparalleled creativity.... [Read more]

Buyer personas are detailed profiles of ideal customers that help businesses tailor their marketing strategies. They provide insights into customer needs, behaviors, and preferences, enabling more targeted and effective communication. Digital Marketing Institute has published ‘The Beginner’s Guide to Defining Buyer Personas’. Clodagh O’Brien... [Read more]

Digital Marketing Depot is hosting a webinar ‘Turn Clicks into Conversions: The 5 Core Focus Areas of Website Optimization’ on Tuesday, September 24, 2024, at 1.00 pm EDT. The DMD team says, “Join Mary Palumbo, Director of SEO Analysts & Marketplace at Conductor, and Kerri Kirkhuff, Sr. Customer Success Manager at Conductor, on... [Read more]

SEO in the age of AI leverages advanced algorithms to improve search result relevance and user experience through personalized content. AI-driven tools also help automate keyword analysis, content optimization, and search intent understanding, enhancing visibility and rankings. Search Engine Journal contributor Ben Steele has published an article on... [Read more]

Get Voisi AI now (450+ voices, voice cloning, translations, music & more). We’ve all seen many different AI apps for audio and for languages in the last several months, but there’s an important thing missing in all of them.... [Read more]

Video is crucial in marketing as it captures attention quickly and conveys messages more effectively through visual storytelling. It also boosts engagement and conversion rates by creating a more immersive and memorable brand experience. Content Marketing Institute contributor Ann Gynn has published an article featuring useful tips on creating a video... [Read more]

AI tools for eCommerce optimize customer experiences through personalized recommendations and automated customer support. They also enhance operational efficiency by streamlining inventory management and predictive analytics. HubSpot contributor Cassie Wilson has published an article featuring the best AI tools for ecommerce and how they can boost business. She... [Read more]

Each year, ranking for a specific keyword can become an increasingly elusive feat. It’s not always clear which SERPs are right for your site, what kind of content will perform best when they are, or even which features and positions represent winnable real estate. Search Engine Journal is hosting a webinar ‘Navigating SERP Complexity:... [Read more]

As people demand more transparency and control over their data, the trade-off between privacy and performance is a challenge for today’s marketers. Adweek is hosting a webinar ‘Yes, Privacy and Performance Can Co-Exist’ on Wednesday, September 25, 2024, at 1.00 pm ET. The Adweek team says, “Discover how marketers can maximize the... [Read more]

Influencer marketing leverages trusted voices to reach targeted audiences, increasing brand awareness and credibility. It drives authentic engagement, making products more relatable and appealing to potential customers. HubSpot has published the latest ‘Marketing Against The Grain’... [Read more]

Relationships in marketing foster trust and loyalty, leading to long-term customer retention. Building strong connections with customers enhances brand credibility and drives sustainable business growth. MOZ has published the latest Whiteboard Friday video ‘Turn Marketing Into Meaningful Relationships’ featuring Meghan Pahinui. The... [Read more]