Google Search Console platform allows you to gain an accurate analytics of how your site is performing. You can also identify technical issues with your site’s content with its help. SEMrush contributor Nick Brown has published ‘Definitive Guide to Google Search Console’ to help you correctly use the GSC platform. Brown says, “Using... [Read more]

Google defines negative keyword as “a type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match”. Keeping the above explanation in mind, we would always try to stay away from negative keywords.... [Read more]

Proper analysis of your customer data along with the sales figure can help you to cultivate an insight into your marketing process and scope for it improvement. HubSpot contributor John Hall has shared an article highlighting 10 useful reporting and business intelligence tools for marketers. Hall says, “Reporting tools should do more... [Read more]

New software, called Speaq Video Software, was released earlier this week by Brad Stephens. It automates the creation of marketing videos. It’s available for a very short launch period, starting Monday and ending today. During this launch, you have a choice of making videos for your own websites or, for just $2.95 more, receiving an agency license... [Read more]

HubSpot has published a new guide to help Internet marketers improve their sales with LinkedIn marketing. The guide is entitled ’37 Tips for Social Selling on LinkedIn’. You can download this free guide and learn some useful tactics to improve social selling. HubSpot team says, “In a world where 90% of decision makers don’t... [Read more]

Influencer marketing has ween widely liked and adopted by marketers and companies. According to a WFA report, 65% of multinational brands will increase influencer marketing spending in the next 12 months. eMarketer has published a new podcast episode entitled ‘Are Influencers Really Worth It?’. In this podcast, eMarketer principal... [Read more]

You need to be careful while crafting your website’s page titles as it is important to tell visitors whether they are visiting the right page. Also met descriptions are also of utmost importance for taking SEO advantage. Exposure Ninja contributor Dale Davies has shared 21 steps to help you write effective page titles and meta descriptions... [Read more]

Any marketer, whether online or local, needs to do 3 things: 1. Get traffic to their online or brick-and-mortar store. 2. Sell a product or service 3. Deliver the product or service That process is universal; every marketer must do it. Traffic is especially hard, though, for marketers new to the online space, a new online marketer or a local marketer... [Read more]

Search Engine Journal contributor Christine Zirnheld has published a new podcast episode ‘Google Ads Conversion Time Reporting, Facebook Ads in Search Results & More News from This Week’ featuring Greg Finn. Zirnheld says, “Join Greg Finn and Christine “Shep” Zirnheld as they break down the news and hot topics that the... [Read more]

Thunderhead and Marketing Week have released a new report titled ‘Letting The Customer Lead’. In this report, the companies try to “investigate the evolving role of customer-led journeys for customers and corporations”. Thunderhead team says, “In conjunction with Marketing Week, Thunderhead has conducted new... [Read more]

Global e-commerce graph is rising with increasing accessibility of Internet-connected devices. eMarketer is hosting a webinar on ‘The Pursuit of One-Handed Commerce’ on Thursday, October 31, 2019 at 10.00 am EDT. eMarketer team says, “Join this webinar, and learn how to: Position your marketing around the key trends that are impacting... [Read more]

Green screen technology can improve the appearance of your videos, making them more likely to: ► Get people to watch till the end ► Attract Likes, Tweets and Re-posts ► Get clicks on your Call to Action buttons With green screen technology, you record your video in front of a screen that is a particular shade of green. You then use software to remove that green backdrop and replace it with any scene you have a picture of... [Read more]

If you want to convert more prospects into customers you need to design a website that works as a convincing element. An easy to navigate website allows you to provide smooth surfing experience to your visitors. Digital Marketing Depot is hosting a webinar on ‘Deliver More Relevant Website Experiences by Leveraging Analytics’ on Thursday, October... [Read more]

Many of our readers know that their productivity (getting the work done as efficiently as possible) is an essential factor in their level of marketing success. Waste hour on one task and another one gets pushed off till the next day. If that happens often, blogs don’t get updated, ads don’t get written and sales suffer. Any tips and any... [Read more]

Today your business is backed by your active presence on different online channels. If you have good number of followers on various social media platforms, you can benefit from it. HubSpot contributor Rebecca White has shared 16 ways to build your online presence. White says, “According to Adaptive Marketing, 97% of consumers use the... [Read more]

New software, entitled 'Boostrr' has just been released by Shane Nathan and James Renouf. This process is new, it works, and the creators say it is even fun. And, it only takes a few minutes to set up; in fact, they say it only takes a couple of clicks to get going... [Read more]

Lead generation is a key to continuous business growth. To get more people to your websites, you need to understand what they want and offer it to them. It could be done with data analytics. Entrepreneur Magazine team is hosting a webinar on ‘Tips and Tools for Better Managing Lead Flow and Converting Sales’ on Thursday, November 7, 2019 at... [Read more]

SEMrush team has published a new video on ‘How to Create Google-Friendly FAQ’ featuring Jason Barnard. In this video, Barnard shares some useful strategies on getting SEO advantage by creating Google-friendly FAQ for your websites and blogs. Barnard says, “Hi. I’m Jason Barnard and welcome to Weekly Wisdom. Today I am... [Read more]

Conversion rate optimization (CRO) helps you to increase the percentage of visitors to a website that convert into customers. To convert more customers you need to come out with the strategies that persuade them to make a purchase. Content Marketing Institute is hosting a webinar on ‘2020 Vision: How Conversations Will... [Read more]

Explaindio LLC recently released its newest video creation software, Promoyse. This new tool produces Silicon Valley quality videos, and now you can make unlimited videos for just a single payment. This is the first desktop video maker with full video "click & swap" video templates, and available now for one-time investment... [Read more]

Social media marketing can help you to reach more people online and convert them into customers. Pinterest is one such network used by brands and marketers to reach their target audience. SEMrush team is hosting a webinar on ‘Traffic, Leads, and Sales: Everything You Need to Know About Pinterest SEO’ on Tuesday, November 5, 2019. Webinar... [Read more]

Video is one of the most important marketing tools as it enables you to create a persuasive marketing message and improve your sales. Also various social media platforms have created a new way to spread your video content. MarketingProfs is hosting a webinar on ‘Video Is the Future of Content Marketing’ on Thursday, November 7, 2019 at 1.00... [Read more]

According to a report from Hanapin Marketing, 50% of the U.S. Internet users listen to podcasts. The report also states that only 4% of marketers are using podcast for advertising. To start your podcast advertising journey you need an appropriate platform. PPC Hero contributor Alaina Thompson has highlighted four platforms you can use for podcast... [Read more]

MOZ team has made available an on-demand webinar ‘Featured Snippets Essentials: What to Know & How to Target’ to help you understand how to use featured snippets for your marketing. This webinar is presented by Britney Muller, Senior SEO Scientist at Moz. Watch this webinar to learn: Understand the different types of featured... [Read more]

To continuously get a flow of visitors to your website, it is important to deliver a satisfying customer experience. And a great experience begins with your website speed. MonsterInsights contributor Aazim Akhtar has shared article on improving your WordPress website speed with the help of Content Delivery Network (CDN). Akhtar says, “There... [Read more]

Email newsletters can help you to keep your target audience updated about your blog, eCommerce store and small business. Effective newsletters help you to keep your audience engaged and connected with your business. MonsterInsights contributor Aazim Akhtar has shared an article highlighting five steps to create effective email newsletters. Akhtar... [Read more]

Marketers and advertisers use different tools and tactics to achieve better performance on Facebook. Five such tactics that marketers use are labelled as Facebook 5. According to Facebook, these tactics can transform ad performance and scale across the Facebook Family of Apps. Social Media Examiner’s Lynsey Fraser has published an article... [Read more]