PPC, or pay-per-click, is a digital marketing channel that deals with online advertising on search engines. It is important to analyze the performance of your PPC (pay-per-click) campaigns to improve your ROI. If your PPC campaigns aren’t performing well, you should make some changes to your PPC management. SEMrush contributor Kelly Lyons has highlighted... [Read more]

Link building refers to actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. It helps you improve your website rankings. Go Fish Digital contributor Caroline Watkins has shared five useful link-building terms. She says, “If you’re new... [Read more]

Account-based marketing is transforming marketing, sales, and CS teams into full-funnel revenue generators. Terminus has published the ABM Workbook template to help you plan and execute ABM campaigns. The Terminus team says, “Use the Terminus ABM Workbook to lay out all relevant strategies, targeting options, plays, and KPIs for your full-funnel... [Read more]

You Need Business Continuity Plan ContentSparks, a company dedicated to producing training content for marketers and consultants everywhere, has a new training package called Create Your Business Continuity Plan. This is an important program for every company owner in every market, no matter what size the company is. Because you never can predict when... [Read more]

Artificial Intelligence is transforming the way businesses operate. And even more so, AI brings the promise of meaningful customer experiences to build deeper brand loyalty and long-lasting customer relationships. Martech is hosting a webinar ‘Use the Power of AI to Deliver An Extraordinary Customer Experience’ on Tuesday, August 17, 2021,... [Read more]

Facebook advertising enables you to reach a wide array of social media users to promote your products and services. With proper ad data tracking, you can create rewarding ad campaigns. Social Media Examiner contributor James Bender has shared four ways to help you improve your Facebook ad data tracking. He says, “Fortunately, there are some steps... [Read more]

SEO is the life and blog for any business today. With a strong SEO strategy, you can create more leads and get more website traffic to make more sales. Watch Content Marketing Institute’s new video ‘SEO Strategy for Marketing: Answers Aren’t Enough’ to create a strong SEO strategy for marketing. The CMI team says, “In marketing,... [Read more]

James Renouf has just released his new product, grandly entitled Internet 3.0. If it lives up to its promises, maybe that’s only a little grand. Renouf says this new training offers you a “money machine” (his words, not ours), a literal, physical machine used in the up-and-coming Internet of Things (IoT). Specifically, he says, “by... [Read more]

With LinkedIn Pages, you can find your place in the world’s professional community. They help you drive brand awareness & quality engagement with professional audiences. Social Media Examiner has published a new video ‘LinkedIn Company Pages: How to Create a High-Converting Page’ featuring Judi Fox. The SME team says, “Is... [Read more]

UTM stands for Urchin Tracking Module. When someone clicks on a UTM tagged URL, details of the source, the medium, and the campaign that that website visit comes from get transferred over into Google Analytics. MOZ has published a new Whiteboard Friday video ‘UTM Tagging for Google My Business’ featuring Claire Carlile. The MOZ team says,... [Read more]

The MozCon Virtual 2021 was held recently. MOZ has made available the MozCon 2021 video bundle for sale. MOZ contributor Miriam Ellis has shared five local business marketing takeaways from MozCon Virtual 2021. She says, “The MozCon 2021 video bundle is now on sale for anyone who couldn’t make it to the conference, and today I’d like to... [Read more]

Branson Tayhas just released a new traffic generation tool, PermaLink. In a nutshell, it lets you legally “siphon” evergreen traffic and sales found within an underused network… It brings traffic to your offer without: ❌ Prior Experience ❌ Tech Skills ❌ Being On Camera ❌ Manual Hard Work ❌ Talking To Anyone ❌ Paying For Traffic It’s... [Read more]

A modular approach to content management enables content authors to reuse structured content across channels and repurpose content fragments to create consistent and personalized experiences. Content Marketing Institute is hosting a webinar ‘Unleash Personalized Experiences with Modular Content’ on Thursday, August 12, 2021, at 2.00 pm ET. The... [Read more]

Long tail keywords are longer and more specific phrases that are used to perform a search. They tend to be longer than short tail keywords, which contain up to two words. SEO Arcade has published an article on Long tail SEO strategy. The SEO Arcade team says, “With searcher intent for longtail more highly focused on action and conversion, there... [Read more]

Choosing the keywords you want to optimize your web page for can be critical for the success of that page in bringing you traffic and sales. It may be that you are choosing the wrong ones or, possibly, too many. Neil Patel has published a new video ‘Sometimes the Best SEO Strategy Is To ABANDON Some Keywords’ to help you make the most from... [Read more]

Venkata Ramana calls Slingshot "The Ultimate free traffic Machine." Well, maybe he is biased; he is its creator. Biassed or not, he is onto something. This is a new, simple traffic system designed with beginners in mind. This software and system enable anyone to instantly access over 122 million active users of some of the biggest and most popular websites in the world... [Read more]

Search Engine Roundtable contributor Barry Schwartz has published a video ‘Brett Bodofsky On His Passion For Paid Search & Sharing With Others’ featuring Brett Bodofsky. Schwartz says, “Brett Bodofsky is the senior paid media specialist at Elumynt, he explained how he got into doing paid search. He actually went from being a web... [Read more]

According to Webfx, a digital marketing funnel describes the steps that users take to move from being a prospect to a customer. Entrepreneur magazine contributor Deepak Kanakaraju has shared some useful insights to help you create a digital marketing funnel. He says, “There are different stages in the funnel, and the only way to make an ad campaigns... [Read more]

Facebook’s dynamic ads are designed to serve ads to users that may be interested in similar products, and to users that have already expressed interest in a product you are selling by visiting your website or app. WordStream contributor Akvile DeFazio has shared some useful strategies to help you drive more conversions with the Facebook dynamic... [Read more]

More and more people are using their smartphones for daily tasks, like buying groceries, refilling a prescription, scheduling a visit of the barber or salon, etc. Consequently, these days any business withoutout a marketing strategy for smartphones is heading for the end of the line. If they want to stay in business, they need a smartphone app for the... [Read more]

To be a successful marketer, you need to use all the platforms that can give an edge to your marketing. Snapchat works for creating engaging stories. You can use this platform to extend your online reach. Social Media Examiner contributor Anna Sonnenberg has shared an in-depth article on Snapchat Public Profiles. She says, “Snapchat public profiles... [Read more]

Customer testimonials help you share the value of your products and services with your prospects. With the right design, you can attract your site visitor’s attention and influence them. Copyblogger contributor Pamela Wilson has shared six well-designed testimonial examples. She says, “The best phrases aren’t highlighted in any way. The... [Read more]

WordPress makes it easy to structure, manage and publish your content in an SEO-friendly way. That’s why it’s considered the best CMS for search engine optimization. Search Engine Journal has published a new e-book ‘WordPress SEO Guide: Everything You Need to Know’. SEJ team says, “This guide is composed of 11 chapters and 353... [Read more]

SEO copywriting has become a requirement in the past few years. It is crucial for every business, but especially for those in the eCommerce space. Inflow contributor Kate Miller has published the ‘Complete SEO Content Writing Guide for Effective Website Copy’. She says, “The specifics of your SEO copywriting strategy will depend upon... [Read more]

Blogging is a great way to share knowledge, promote your business and make money too. Quick Sprout contributor Lars Lofgren has shared some useful strategies to help you make money with blogging. He says, “There are some common rules of thumb for figuring out revenue, though. They’re not perfect rules but they do tend to get the right number... [Read more]