Strategies To Optimize Your Marketing & Ad Spend - IM NewsWatch, March 28, 2025

March 28th, 2025 at 11:02 am EDT
Internet Marketing NewsWatch
Friday, March 28, 2025

Website Traffic Will Disappear in 2025. Prepare Now [Video]

In 2025, website traffic relies heavily on AI-driven search, personalized experiences, and voice search optimization. Brands must focus on high-quality content and user engagement to sustain organic growth. Neil Patel has published a new video ‘Website Traffic Will Disappear in 2025. Prepare Now’. He says, “For the last 20 years, it... [Read more]

How to Increase Your Leads and Sales [Podcast]

Storytelling in marketing creates emotional connections, making brands more relatable and memorable. A well-crafted narrative engages audiences, builds trust, and drives customer loyalty. 4o Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Telling Stories That Convert:... [Read more]

Market Yourself To Land Your Next Marketing Job [Video]

Content Marketing Institute has published a new video ‘Market Yourself To Land Your Next Marketing Job’. The CMI team says, “Marketers are finding it more challenging than ever to land a new role: The job market is brutal, employers have sky-high skill and qualification expectations, and AI is adding more layers of complexity at every... [Read more]

10 Passive Income Methods for Solopreneurs #ad

10 Passive Income Methods for Solopreneurs answers the question, “Can you really make passive income?” by showing you how to do it. Passive Income is income that comes from a system you set up that continues to run without significant additional work from you. Passive income refers to earnings derived from a system that operates with minimal... [Read more]

Reminder- Winning Attention Starts With Customer-Centric Marketing, March 31 [Webinar]

This is a reminder for the Adweek webinar on March 31, 2025. Customer-centric marketing focuses on understanding and addressing customer needs, creating personalized experiences that build long-term loyalty. By prioritizing customer insights and engagement, brands can foster stronger relationships and drive sustainable growth. Adweek is hosting... [Read more]

Strategies To Optimize Your Marketing & Ad Spend

In 2025, marketing spend optimization relies on AI-driven analytics, predictive modeling, and real-time performance tracking to maximize ROI. Brands focus on data-driven budget allocation, prioritizing high-performing channels and personalized customer journeys. HubSpot contributor Jenny Romanchuk has published an article featuring proven strategies... [Read more]

How to restructure your website using personas: A guide for better results [Guide]

Search Engine Land has published ‘How to restructure your website using personas: A guide for better results’. Adam Heitzman says, “Ever notice how website visitors rarely follow the exact path you’ve planned for them? You might build great landing pages for different customer types, but visitors have their own plans. They Google... [Read more]

Content Sparks is running a 5-day PLR Planners Sale #ad

Use the Content Sparks PLR Planners Sale to improve your own marketing or sell (or give) these planners to clients to improve their marketing. And get the lowest price you will ever see. Want to effortlessly create a profitable low-ticket offer, an irresistible list-building lead magnet, or a valuable bonus for your clients (or your cients’ clients)? With... [Read more]

Your Guide To Writing A Content Brief [Guide]

A content brief is a concise document outlining key details like target audience, purpose, tone, and keywords for a specific content piece. It ensures clarity and alignment between content creators and marketing goals, streamlining the creation process. HubSpot contributor Laura M. Browning has published an article featuring useful information on writing... [Read more]

Your Guide To Creating Social Media Strategy

A strong social media strategy is essential for brand visibility, audience engagement, and business growth. It ensures consistent messaging, targeted outreach, and measurable results. HubSpot contributor Allie Decker has published an article on creating a strong social media strategy in 2025. She says, “Social media is more than a promotional... [Read more]

HubSpot Shares 10 Examples of Video Marketing on Facebook

Video marketing on Facebook boosts engagement, brand awareness, and conversions. With autoplay, live streaming, and targeted ads, it captivates audiences effectively. HubSpot contributor Ryan Philemon has published an article featuring 10 examples of video marketing on Facebook. He says, “Check out these lists I put together of best practices... [Read more]

March Madness White Label Lead Magnet Blowout: get more leads #ad

Tony Newton’s March Madness White Label Lead Magnet BlowoutMarch Madness White Label Lead Magnet Blowout gves you 5 Done-For-You Lead Magnets with White Label Rights. Are you aware of the importance of building an email list for your marketing success? You should be; it’s one of the cardinal rules of direct marketing. However, crafting lead... [Read more]

CMI Shares 40 Must-Read Marketing Books

Content Marketing Institute contributor Ann Gynn has published an article featuring 40 must-read marketing books. She says, “I’ve grouped the recommendations into the following categories: content marketing — strategy, planning, and writing; general marketing and business; public relations and communications; and psychology and persuasion. Content... [Read more]

Why Community Matters More than Followers [Podcast]

Building a strong community in marketing fosters brand loyalty, engagement, and trust. It creates authentic connections that drive long-term customer relationships and advocacy. Digital Marketing Institute has published a new episode of ‘Why Community Matters More than Followers’. The DMI team says, “In this episode of the DMI podcast,... [Read more]

Grow Your Online Audience with YouTube, April 23 [Webinar]

Building a loyal and engaged audience online is no small feat, but YouTube can be a game-changer if used strategically. You do NOT need to be a full-time content creator to make YouTube work for you. Digital Marketing Institute is hosting a webinar ‘Grow Your Online Audience with YouTube’ on Wednesday, April 23, 2025. The DMI team says,... [Read more]

AI Podcasts turns your ideas into top-tier podcasts—no recording required #ad

AUTOMATE the entire podcast production process, eliminating the need for recording, editing, or assembling a team. EXPAND your podcasting venture with limitless content for platforms like YouTube, Spotify, Apple Podcasts, and beyond.... [Read more]

Six Ways To Conduct Digital Audit

A digital audit is essential to assess a brand’s online presence, identify gaps, and optimize performance. It helps improve SEO, content strategy, and overall digital marketing effectiveness. Digital Marketing Institute has published an article featuring six ways to conduct a digital audit. The DMI team says, “As a marketer, it’s important... [Read more]

The Hidden Cost of Google Ads, April 17 [Webinar]

Google Ads is a powerful advertising platform that helps businesses reach targeted audiences through search, display, and video campaigns. With precise targeting and real-time analytics, it maximizes visibility and conversions. 4o Digital Marketing Depot is hosting a webinar ‘The Hidden Cost of Google Ads’ on Thursday, April 17, 2025, at... [Read more]

The Secret to Unlocking Customer Lifetime Value, April 9 [Webinar]

Brands are sitting on a goldmine of customer insights, but only if they have the right data. Permissioned data, the most trusted source of consumer information, is transforming the way brands engage and understand their target audiences—and it’s the secret to unlocking customer lifetime value. Adweek is hosting a webinar ‘The Secret to... [Read more]

Live AI: world’s first AI that talks to you in live video calls #ad

Live AI solves a problem that many marketers have when using AI in their processes: typing lengthy messages and receiving slow, mechanical replies. Now, you can converse with AI as if you were talking to a real person—in live video calls. ... [Read more]

2025 Digital Engagement Benchmarks, April 30 [Webinar]

In today’s innovation-driven marketing, we must adapt or fall behind. Staying ahead requires benchmarking against competitors to make strategic moves. Content Marketing Institute is hosting a webinar ‘2025 Digital Engagement Benchmarks’ on Thursday, April 30, 2024, at 2.00 pm ETD. The CMI team says, “Join us as we unveil the... [Read more]

Forrester’s B2C Marketing & Customer Experience Predictions for 2025

B2C marketing prioritizes personalized experiences, seamless interactions, and emotional connections to enhance customer satisfaction. A strong focus on customer experience builds loyalty, drives conversions, and strengthens brand trust. Forrester has published a new report ‘Predictions 2025: B2C Marketing & Customer Experience’. The... [Read more]

SEJ Shares 10 YouTube Marketing Strategies

YouTube marketing in 2025 focuses on AI-driven personalization, short-form videos, and interactive content to boost engagement. Brands optimize for SEO, leverage YouTube Shorts, and create value-driven content to stay ahead. Search Engine Journal contributor Greg Jarboe has published an article featuring 10 new YouTube marketing strategies with examples. He... [Read more]

How to Get Rich in the New Era of A.I. (2025) [Video]

Neil Patel has published a new video ‘How to Get Rich in the New Era of A.I. (2025)’. He says, “In this video, I’ll break down, what AI agents are and why they matter, how businesses are already using them to dominate their industries, practical ways YOU can start leveraging AI agents today for SEO, paid ads, and social media growth,... [Read more]

Stop Underselling Marketing’s Value [Video]

Content Marketing Institute has published a new video ‘Stop Underselling Marketing’s Value’. The CMI team says, “Modern marketing requires specialized expertise in multiple disciplines, including data analytics, technology, storytelling, and revenue generation. Yet, too many organizations treat marketers like service providers instead... [Read more]

The Impact of ChatGPT and Generative AI on Search: Insights from Industry Experts, April 10 [Webinar]

ChatGPT and generative AI are transforming search by delivering direct, conversational answers, reducing dependence on traditional search engine rankings. This shift challenges SEO strategies, making AI-driven content optimization essential for visibility. Digital Marketing Depot is hosting a webinar ‘The Impact of ChatGPT and Generative AI on... [Read more]


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