SEO is the backbone of your business today. So it is important to allocate optimum energy and budget for it. But, knowing how much to spend on SEO can be tricky. To help us, Search Engine Land has shared 5 methods to determine how much to spend on SEO. The SEL team says, “You have options when you’re budgeting for SEO, with methods ranging from... [Read more]

Your SEO strategy needs to be adjusted according to the search engine algorithm changes and the events that occur around. Oncrawl author Antoine Eripret has published an article highlighting some useful ways to make your SEO strategy evolve according to current events. He says, “Strategy is a roadmap that can (and should) evolve according to the... [Read more]

Long-form content is a piece of writing that is between 1,000 — 7,500 words. By creating such type of content, you can improve the chances of getting higher SEO rankings. MOZ contributor Paddy Moogan has published an article on why SEOs should invest more in long-form content. He says, “There are many reasons why long-form content can work well... [Read more]

The Loci Cycle has been advertised here during its launch. That launch is ending at 11 AM, so you may see this too late to take advantage of it. If you have been considering this guaranteed investment, you need to make your decision now (if you see this before 11 AM EDT). This new software system has been refined over a period of years. It enables you... [Read more]

SEO unique content refers to the concept of creating content that is aimed at driving search engine traffic. In a way, all the content that we create aims at this. Dan Rich has published an article defining SEO unique content. He says, “The definition of Unique SEO Content is an article or text that is original and not copied or duplicated anywhere... [Read more]

By running contests on social media platforms, you can engage your audience and expand your online reach. Social Media Examiner’s Jenn Herman has shared five useful tips to help you run Instagram giveaways. She says, “In this article, you’ll find tips and inspiration to help you plan successful Instagram giveaways that support your marketing... [Read more]

To make your social media ads more relevant and irresistible, you should check the way your competitors create and publish their ads. Social Media Examiner’s Lisa D. Jenkins has published an article on researching your competitor’s ads on four social platforms. She says, “Looking for inspiration to improve your social ads? Wondering what... [Read more]

Small businesses have a hard time managing their marketing. Website, social media, video, SMS, and more are all good marketing tools, but they are hard to manage all at once. Prime does it all. You know that the more places you can spread your name, the more people will get to know you and do business with you. This new software helps you coordinate... [Read more]

SEO continues to evolve year by year. With changing search algorithms and search engine policies, you need to keep your SEO strategy updated to make most of your efforts. Neil Patel has highlighted the biggest SEO challenge for 2022. He says, “Take a guess… maybe links, on-page SEO, social media… seriously, take a guess… Well, here is the... [Read more]

A well-crafted ad copy helps you improve your conversion rate by persuading your prospects to take an action. HubSpot has published a new video ‘3 Affordable AI Marketing Tools To Create Dynamic Ad Copy’ to help you integrate AI tools for creating a strong ad copy. The HubSpot team says, “Do you want to create text for your marketing... [Read more]

Creating content is the foundation for your content marketing journey. And showcasing the content in the most appropriate manner is the way to reach the target audience. IMPACT’s Kimberly Marshall has published an article highlighting three steps to help you organize content on your website. She says, “To better reach our buyers with content,... [Read more]

Art Flair, Pallab Ghosal, and Ram Rawat are launching new SaaS software, Scroll N Bank, designed to bring you free traffic from the only 2. 45 Billion user database in the world, Facebook.... [Read more]

Content creation is a dynamic process. It requires a combination of creativity, consistency, and persuasive skills. IMPACT’s John Becker has published a step-by-step guide to creating the content your team needs. It covers nine steps of content marketing production. He says, “The content creation process is pretty simple. It’s a linear... [Read more]

By increasing the followers on Instagram, you can improve the chances of converting more prospects into customers. But the question is –should you really buy Instagram followers and likes? Search Engine Journal contributor Kristi Hines has answered this important question. She says, “The results of buying Instagram followers and likes is... [Read more]

SMS (or text messaging) is the only marketing channel with a 97% open rate, according to research from messaging platform Podium. Search Engine Journal is hosting a webinar ‘SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach’ on Wednesday, November 17, 2021, at 2.00 pm ET. The SEJ team says, “In this webinar, you’ll... [Read more]

Content is the one thing that bloggers, website owners, social media influencers, product owners, and even affiliate marketers never have enough of. Because good content attracts people to your site or social media accounts. You must have that traffic to build your sales today and your long-term business for tomorrow.... [Read more]

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field. The Search Engine Journal team has shared seven tips to get influencers to promote your brand on a budget. The SEJ team says,... [Read more]

Facebook has launched the ‘Facebook Marketing Analytics Professional Certificate’ course on Coursera. The course announcement says: “Launch Your Career in Marketing Analytics. Build in-demand skills and gain credentials to go from beginner to job-ready in 4 months or less. No degree or prior experience required.” The Coursera... [Read more]

IMPACT has published a new guide called ‘What Is Content Marketing? – The Ultimate Guide for Marketers & Leaders’. This seven-chapter guide covers the essentials of content marketing and offers some precious advice to improve your content marketing efforts. The guide’s author Kevin Phillips says, “Content marketing... [Read more]

Kiire is designed to fully-automate and grow your Instagram accounts by doing all this and more. And, if you have a marketing agency, it can automate your clients' accounts, too. It does all this by handling all of the hard work that is needed to make sure your Instagram account thrives.... [Read more]

Video is one of the most essential elements in your marketing mix. It helps you move closer to your audience and persuade them to take an action. IMPACT’s Zach Basner has published an article highlighting the five most common mistakes people make on camera. He says, “In this article, I’d like to break down with you five of the most common... [Read more]

YouTube advertising can help you to engage with your most valuable audiences on the world’s largest video platform. With the right ad formats, you can attract new customers within your budget. Social Media Examiner contributor Joe Martinez has published an article highlighting three YouTube ad targeting options to expand your reach. He says,... [Read more]

Link building is one of the most essential processes to improve your SEO performance. It also helps you attract quality links to your site that may result in improved traffic. Neil Patel has shared some useful link-building advice in his new video ‘Don’t Build Backlinks This Year – Do This Instead’. He says, “Did you know that... [Read more]

Efficient analytics helps you improve your marketing performance. With proper analytics, you can find out the mistakes you are making and correct them for better results. Social Midea Examiner has published a new video ‘Using TikTok Analytics to Improve Your Results’ to help you use TikTok analytics for better performance. The SME team says,... [Read more]

Quick Sprout has published an article highlighting the best web hosting providers. Lars Lofgren says, “Read in-depth reviews of these below — plus, tips for saving money, the best types of hosting for different situations, and my method for picking the right web host. The Top 10 Best Web Hosting Providers #1. Hostinger – Most Affordable... [Read more]

SEO is the largest contributor of pageviews but is typically underinvested compared to paid programs. A big reason why marketers underinvest in SEO is that they don’t achieve consistent results. It doesn’t have to be that way. Search Engine Land is hosting a webinar ‘How to Achieve Consistent SEO Gains’ on Thursday, November 4, 2021. The... [Read more]

Online search has become a skill today. With the right set of keywords and proper use of operators, you can find what you want easily on any search engine. AARP contributor Marc Saltzman has shared eight tips to use Google and other search engines more efficiently. He says,”With billions of web pages in cyberspace, you could waste a lot of time... [Read more]