Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. Search Engine Journal contributor Janet Driscoll Miller has published a step-by-step guide titled ‘How to migrate to Google Analytics 4’. She says, “That means that you need to seriously address your analytics... [Read more]

Effective data management is one of the major concerns for marketers and SEOs. Google Sheets is a useful resource to help with it Search Engine Land contributor Jackie Chu has shared 11 Google Sheets formulas for the SEOs. He says, “Here are 11 of the formulas and tips I find myself using for SEO on an almost daily basis – for keyword management,... [Read more]

As marketers, we should work smarter, not harder, by using artificial intelligence (AI) as part of your martech stack and giving your customers the unique experiences they crave. MarTech is hosting a webinar ‘Use Data to Create Next-Level Customer Experiences at Scale’ on Tuesday, July 19, 2022. The MarTech team says, “No matter where... [Read more]

Botmatic is an all-in-one marketing platform, providing you: ➤ Facebook & Instagram Chatbots ➤ Automation Tools ➤ Ecommerce Tools ➤ SMS/Email Tools ➤ Social Media Marketing Tools. You need the latest tools to keep up with your online competition. If you keep your focus on the old, conventional, and traditional processes and tools... [Read more]

Social media algorithms are a way of sorting posts in a user’s feed based on relevancy instead of publishing time. Social networks prioritize which content a user sees in their feed first by the likelihood that they’ll actually want to see it. Search Engine Journal has published ‘A Guide To Social Media Algorithms & How They Work’. Greg... [Read more]

Google Chrome features several useful extensions. Its SEO-related Chrome extensions can help you work faster and smarter. Ahrefs contributor Nick Churick has shared 14 tried and tested Chrome extensions for SEOs. He says, “I’ve tested a few dozen popular free Chrome extensions and included 14 of the most useful ones in this article. 1. META... [Read more]

Go Fish Digital has published the ‘SEO For SaaS: The Ultimate Guide’. Chris Long says, “SEO for SaaS can be extremely challenging and seem daunting at times. In the SaaS space, there are generally much smaller search volumes for core product terms than there are for consumer products. Combine this with immense competition from aggregator... [Read more]

ClickDesigns makes logos, e-book covers, web graphics and that's just the beginning. And you don't have to be an expert to use it. Now you can create amazing graphics and designs for blogs, websites, sales funnels & site builders in as little as 60 seconds. ... [Read more]

SEO (search engine optimization) is an organic way of driving traffic to your website. Semrush contributor Alexis Frankel has published a comprehensive article sharing useful tips for SEO traffic generation. He says, “We’ll demystify the process and help you drive relevant traffic to your website without spending a single cent all with the help... [Read more]

Google has made available the sessions of ‘Google Marketing Live 2022’ on-demand. Various expert sessions are available in the following categories: Think vertical insights Drive results with automation Reimagine the future of marketing with next gen ads Build resilience with privacy and measurement. Google Marketing Live 2022 On-Demand  [Read more]

Video plays an important role in persuading your prospects to take action. The use of video content boosts the conversion rate too. Google Ads has published an official checklist for driving online conversions with YouTube ads. The Google team says, “Whether they’re discovering a product or making a purchase, people are turning to digital platforms... [Read more]

ReviewReel was launched yesterday. And in the first day, over 250 copies were bought. We were among the buyers, investing in the bundle of all the upgrades along with the basic version. It will make our product reviews more helpful, we hope, as well as easier to produce. ... [Read more]

Ahrefs has published a new video titled ‘SEO Tips That Work (Even for Beginners)’. Watch this video to learn some SEO tips that work and are easy and fast to implement. Ahrefs  [Read more]

A well-maintained blog with quality content can help you achieve your business goals. Regular posting also enables you to build credibility. Search Engine Journal contributor Kayle Larkin has published an article featuring 13 must-have elements of an exceptional blog post. She says, “This article will help you get your content the respect it richly... [Read more]

Search Engine Journal has published ‘A Complete Guide To Mastering B2B Programmatic Advertising’. Alex Macura says, “Programmatic marketing has truly delivered on its original promise of being “the future of online advertising” over the past 15 years. But what is programmatic marketing, and what does it look like today? Programmatic... [Read more]

VidEvolve is the world’s only multi-purpose interactive video creator for all your video marketing needs. Now you can: Engage Your Audience, Warm-Up Leads... [Read more]

Getting discovered online is essential to achieving your business goals. Being found on SERPs involves a comprehensive SEO strategy that touches all aspects of the website, including every team involved. Search Engine Journal is hosting a webinar ‘8 Ways To End Silo Mentality & Increase Business Agility’ on Wednesday, July 27, 2022,... [Read more]

Google ads team has published a guide called ‘Reaching the right customers on Search’ featuring the Google Ads Best Practices for reaching more of the right customers with the right message using Search automation. The Google ads team says, “The best way to achieve better business outcomes is to work in strong partnership with automation.... [Read more]

MarTech has published a new report ‘Email Marketing Platforms: A Marketer’s Guide’ to help marketers stay up to date and learn about new and better features in the latest generation of email technology. The MarTech team says, “This 51-page report examines the market for Email Marketing Platforms and the considerations involved... [Read more]

The Metaverse is the topic of conversation in many circles: marketing, pop culture, politics, the academy, etc. With NFTVerse, you can start marketing in the Metaverse, this emerging enhanced version of the internet where virtual items (virtual reality, virtual currency, virtual art, virtual experiences, etc.) become "real".... [Read more]

Influencer marketing is about product placement or endorsement on social media networks through an influencer. Digital Marketing Institute has published ‘Influencer Marketing: The Ultimate Guide’. Lyndsey Hall says, “Just think about the influencer superstars in this realm – the Kardashians who smash social media on a regular... [Read more]

A strong SEO strategy helps you grow your website’s traffic from organic search results. Ahrefs contributor Mateusz Makosiewicz has published an article elaborating the SEO process in a nutshell. He says, “Here are the four steps of the SEO process: 1. Get your technicals right Technical factors can impact your rankings or even prevent your... [Read more]