Steps to Plan SEO Campaigns for Higher Rankings - IM NewsWatch Newsletter, January 27, 2020

January 27th, 2021 at 5:31 am EST


 

IM NewsWatch

Wednesday, January 27, 2020

Eight Steps to Plan SEO Campaigns for Higher Rankings

Yoast contributor Marieke van de Rakt has shared an eight-step plan to help you an SEO campaign for higher rankings. She says, “A new year asks for a new and improved content SEO strategy! Are you also pumped and full of plans to improve your SEO strategy and start a brand new SEO campaign? In this post, I’ll tell you just how to set up a content... [Read more]

Quick Sprout Lists Eight Membership Management Software

Quick Sprout’s Lars Lofgren has published a list of best membership management software. He says, “If you run a club, a gym, or any other membership-based entity, then you’ll need membership management software. Without it, you’ll struggle to manage your members, key events, content, and finances. Luckily, there’s plenty of excellent... [Read more]

Here’s What You Should Know about Google December 2020 Core Algorithm Update

IMPACT’s Justine Timoteo Thomas has published a detailed article highlighting the Google December 2020 core algorithm update and its effects. She says, “While experts have started to identify patterns, it still is never confirmed exactly what the algorithm update impacted. Below are the three main trends or patterns that we’ve been seeing... [Read more]

VidPerk: better viewership for your videos via incentives #ad

Your videos, no matter how good, won’t sell anything unless people watch them. VidPerk, just released by Tom Yevsikov and Gaurab Borah lets you give people a reason to watch till the end. This new tool lets you easily offer a coupon code, a download link, or any other digital incentive to viewers who watch until the end (or any point in the video... [Read more]

Top Tips to Improve Your PPC Lead Quality & Follow-up, February 10 [Webinar]

Search Engine Journal is hosting a webinar ‘Top Tips to Improve Your PPC Lead Quality & Follow-up’ on Wednesday, February 10, 2021 at 2.00 pm ET. The Martech team says, “Struggling to keep up with leads from various sources and channels? Register now for the next sponsored Search Engine Journal webinar. Jessica Clarke and Anna... [Read more]

Find Out Whether You Need to Rewrite Your Web Content

Well-written quality content is the key to persuade people to take an action. Your content also helps you to establish yourself as an authority in your field. Business 2 Community contributor Amanda Clark has shared an article highlighting six signs of whether you need to rewrite your content. She says, “Web content isn’t meant to last forever.... [Read more]

Are You Using These Content Marketing Channels?

To reach the maximum number of people online, you need to publish your content on a variety of platforms. By doing it, you can extend your reach to more web users. Business 2 Community contributor Molly Ploe has shared a list of top five content marketing channels you should be using in 2021. She says, “The following 5 are all excellent channels... [Read more]

Kibo Code Quantum drop-shipping super-store is live #ad

If you haven’t done well in affiliate marketing or selling your own products, maybe it’s time to become a dropshipping entrepreneur with Kibo Code Quantum. There are suppliers in the USA that are interested in having business people like you advertise their products in your online store. Whenever you make a sale, two things happen: 1. You... [Read more]

Your Guide to Digital Marketing

Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Business 2 Community contributor Gregory Reyes has shared an in-depth article on digital marketing. He says, “Here are some types of digital marketing: Content Marketing Email Marketing Social Media Marketing For... [Read more]

Same Content in Different Formats is Not Duplicate [SEJ]

Search Engine Journal contributor Matt Southern has published an article titled ‘Same Content in Different Formats is Not Duplicate’ citing Google’s Jon Mueller as the source. He says, “Google’s John Mueller says identical content published in different formats, such as a video and a blog post, is not considered duplicate... [Read more]

Snapchat Ads: How to Get Started [Video]

Social Media Examiner has published a new podcast episode ‘Snapchat Ads: How to Get Started’ to help you get started with Snapchat advertising. Michael Stelzner says, “Wondering if Snapchat ads are right for your business? Need to diversify your advertising? To explore Snapchat ads, I interview Savannah Sanchez on the Social Media... [Read more]

TrafficCrush: More traffic than you ever thought possible #ad

The creators of TrafficCrush describe this new application as "a secret way to tap into all that traffic". It aims to grow traffic to your website by leaps and bounds. And it's a process that should work long-term. It doesn't depend on exploiting loopholes that are here today, gone tomorrow... [Read more]

YouTube Premieres Changes, New Analytics, Hashtag Search Results, and More [Video]

Social Media Examiner has published a new video titled ‘YouTube Premieres Changes, New Analytics, Hashtag Search Results, and More’. The SME team says, “Explore changes to YouTube Premieres, YouTube analytics, hashtags search results, topic filters, and more with Michael Stelzner and YouTube expert, Diana Gladney”. Watch the... [Read more]

Instagram Pinning (Get More Engagement with IG Pinning Updates) [Video]

Sue B. Zimmerman has published a new YouTube video ‘Instagram Pinning (Get More Engagement with IG Pinning Updates)’. She says, “In my NEW YouTube video I’m sharing how you can strategically pin Instagram™ comments to encourage more engagement on your feed. See how pinning comments not only sparks more engagement, but it actually... [Read more]

How to Avoid the Digital Transformation Trap, January 28 [Webinar]

Digital transformation enables you to boost your productivity, profitability, customer satisfaction and increased speed-to-market. Martech Today is hosting a webinar ‘How to Avoid the Digital Transformation Trap’ on Thursday, January 28, 2021 at 1.00 pm EST. The Martech team says, “In reality, purchasing and implementing technology... [Read more]

Affiliate Knowledge: How to build a successful affiliate business #ad

The difference between an unsuccessful affiliate marketer and a successul one is knowledge of how to do it well. Affiliate Knowledge shows you how it's done. This is a comprehensive guide, by Mark Davis, to setting up an affiliate business using your own authority web site, that can be started small and scaled, over time, to the size you want it to be... [Read more]

How to Build a Marketing System of Record [Webinar Replay]

Martech Today has published a replay of the webinar ‘How to Build a Marketing System of Record’. The Martech team says, “In this webinar, join Linnie Ciepielowski, Project Manager at Esri, and Melissa Harvey, Senior Product Marketing Manager at Workfront as they demonstrate four key reasons a Marketing System of Record can bring greater... [Read more]

How To Optimize SEO With UGC [Report]

Digital Marketing Depot has published a new report called ‘How To Optimize SEO With UGC’. Download this report to learn how to collect more user-generated content, and how to use it to improve your organic and paid search results. The DMD team says, “Learn why User-Generated Content (UGC) is one of the most effective ways to create... [Read more]

Google Announces New Real-time Bidding Experiments

The Google Ads team has announced the launch of new real-time bidding experiments for the advertisers. Google is launching experiments that are intended to provide bidders with an opportunity to test and provide collaborative feedback on ads-privacy proposals. The Google Ads blog team says, “We strongly encourage interested bidders to sign up... [Read more]

"Click and Bank 2" for 100% automated Clickbank marketing #ad

A new app, Click and Bank 2, builds Clickbank review sites for you, with one click, in seconds, and then hosts them on its servers. The affiliate review sites it builds for you come complete with a function that brings in free Google traffic. You can have a working website up and running in just minutes... [Read more]

Creating a Winning SEO Strategy in 2021, January 27 [Webinar]

A well-defined SEO strategy could be the key to achieving business success in 2021. SEMrush is hosting a webinar ‘Creating a Winning SEO Strategy in 2021’ on Wednesday, January 27, 2021. The SEMrush team says, “In this webinar, Harry Sanders and Jimmy Page will explain why getting off to a good start in 2021 with a powerful... [Read more]

Rethinking Promotional Content Strategy in 2021, January 27 [Webinar]

Content Marketing Institute is hosting a webinar ‘Rethinking Promotional Content Strategy in 2021’ on Wednesday, January 27, 2021, at 2.00 pm ET. Attend this webinar to learn how you can improve your content marketing for better conversions. The CMI team says, “In a digital-first world, webinars have redefined how we engage with our... [Read more]

Writing Facebook Ad Copy That Converts [Podcast]

Social Media Examiner has published a new podcast ‘Writing Facebook Ad Copy That Converts’ featuring Molly Pittman. Michael Strlzner says, “Want to write persuasive Facebook ad copy that sells? Wondering how to get your Facebook ads to work better? To explore what marketers need to know about writing Facebook ad copy that converts,... [Read more]

Facebook Lead Form Ads: How to Optimize for Results [Video]

Social Media Examiner has published a new video ‘Facebook Lead Form Ads: How to Optimize for Results’ to help you correctly use the Facebook lead ads. The SME team says, “Want more quality leads from Facebook? Are your Facebook lead forms set up properly? Facebook advertising expert Allie Bloyd explains how to create Facebook lead... [Read more]

30 Types of Social Media Posts for 2021

Creative Coffee Bean has shared an infographic highlighting 30 types of social media posts for the year 2021. Creative Coffee Bean   Creative Coffee Bean  [Read more]

Five Digital marketing predictions for 2021

Steffen Schebesta, CEO of Sendinblue has highlighted five digital marketing trends for small businesses in 2021. He says, In 2020, small businesses were forced to be nimble to grow and survive. As a result, more small businesses accelerated their digital transformation efforts to quickly and effectively reach customers online. Through all of the... [Read more]

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