An effective SEO strategy helps you to reach more people online. Especially during the holiday season, a well-defined SEO plan is highly essential. Searchmetrics contributor Jordan Koene has published a new podcast episode ‘How to Prioritize and Categorize SEO Holiday Topics’ featuring Tyson Stockton. Koene says, “When it... [Read more]

Google has launched Keyword Planner as a part of the Google Adwords advertising platform. Advertisers can use it to research and analyze lists of keywords in pay-per-click campaigns. Seer Interactive team has published’Google Keyword Planner: A How-To Guide’ to help you effectively use Google Keyword Planner. Seer team says, “Keyword... [Read more]

SEO keywords are used in website copy to attract relevant, organic search traffic and improve your site ranking. Well defined keywords help your target audience to find the most appropriate content on your website. Distilled contributor Robin Lord has shared eight steps to help you rank your website for specific keywords. Lord says, “I’ve... [Read more]

At 10:00 EST, Dr. Amit Pareek releases new software that increases engagement, leads and sales: MaxConvert Commercial. For the first 3 hours of the launch, you can use the coupon “supervip” for a 11% discount. Here is the rationale for this new software: Everytime we see a countdown timer on a deal, we tend to make an immediate purchase.... [Read more]

Nowadays most businesses have realized the importance of SEO and they work to improve their search engine presence. However, while developing an SEO strategy you need to consider several elements which help you to score well in the SEO game. From selection of keywords to the title tags you write for your pages, every element has its own importance.... [Read more]

A well-written, self-explanatory copy is one of the most essential elements of your content marketing strategy. It helps you to attract the search engines and also works well for your target audience. WordStream contributor Conor Bond has shared nine important rule to for SEO copywriting in the coming year. Bond says, “Throughout this... [Read more]

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are confusing concepts to grasp. SEM is internet marketing that increases a site’s visibility through organic search. SEO is one of the parts of search marketing tactics. To help you better understand SEO and SEM, Ahrefs’ Joshua Hardwick has published a video called... [Read more]

Search Engine Optimization (SEO) is alive and well. It’s just harder than ever before. Originally, people who thought about and experimented with improving their site ranking were rare. Almost anything they did to try to improve their rank worked because most webmasters did nothing. Today, though, the value of optimization is well-known, so almost... [Read more]

Artificial Intelligence (AI) is becoming an integral part of marketing today. It enables you to enhance customer experience and improve your marketing ROI. According to TA Digital, AI enables marketers to increase sales by 52%. ClickZ contributor Mahir Prasad has shared an article highlighting the benefits of AI and automation on marketing. Prasad... [Read more]

The wise use of artificial intelligence technology can help you connect with more people. It also improves user experience and enables you to retain customers for a longer period. Digital Marketing Depot team is hosting a webinar on ‘Get More Value Out of Your First-Party Data: Using AI to Connect the Online-to-Offline Buying Experience’ on... [Read more]

Learning with the help of case studies, guides and reports provides your hands on experience of people who have done something significant in marketing. This approach applies to digital marketing too. You can learn best digital marketing tactics directly from marketers. ClickZ team has published a new report titled ‘Mastering Digital Marketing... [Read more]

How do you get you site recognized and ranked well by the search engines? There are many ingredients in that go into your site's assessment by Google, Yahoo and Bing. Among the most important ingredients, known as "factors", are backlinks from other respected sites and social signals from social media. You earn greater credibility through more links and, especially, through links from more respected sites... [Read more]

Marketing ROI analysis helps you to find out how your campaigns are performing. It is important to have data to defend and expand your marketing budget. MarketingProfs is hosting a webinar on ‘How to Report on Marketing ROI With Confidence’ on Thursday, December 5, 2019 at 2.00 pm ET. MarketingProfs team says, “Do you want to... [Read more]

Predictive analytics refers to the use of data, statistical algorithms and artificial intelligence to identify possible future outcomes in terms of marketing. It helps you to analyze customer responses or purchases and explore cross-sell opportunities. ClickZ contributor Adriana Lynch has shared three strategies to help you use predictive analytics... [Read more]

SEO keeps changing with Google algorithm updates. In 2019, Google announced several changes to its algorithms which required improvements in your strategies. Rank Ranger team has published a new podcast episode ‘Looking Back at SEO in 2019’ featuring Ross Tavendale of Type A Media. Rank Ranger team says, “Ross Tavendale of Type... [Read more]

You know that videos can be one of your most productive marketing tools; that is, if they are actually viewed. But you also know that you don't want search engines to consider them as spam, which can happen if they are available from servers known to host spam... [Read more]

Your holiday marketing efforts need a strong SEO strategy for reaching more people online. And for better SEO performance you need an ability to perform effective keyword research. Searchmetrics contributor Jordan Koene has published a new podcast episode ‘Building and Assessing a SEO Holiday Keyword List’ featuring Tyson Stockton. Koene... [Read more]

You need a well-planned SEO strategy to get more web traffic from search engines. To achieve your search engine marketing goals, you should avoid any kind of mistakes. Authority Labs contributor Ashley Segura has shared eight things that might be hurting your SEO strategy. Segura says, “Decoding the mysteries of search engine optimization... [Read more]

According to Internet Live Stats , 3.5 billion Google searches are made everyday. The Google search volume grows by 10% every year. You need to develop a strong SEO strategy to get more traffic from Google. Unbounce contributor Amy Middleton Hebdon has shared four ways to drive more traffic from Google. Hebdon says, “The opportunity to... [Read more]

If you want to sell multiple products to the same customer, then you need a sales funnel. New software makes it easy to build one. AffiliEngine is the first of its kind. It is a one-click funnel deployment system. If you are a marketer with no time (or no skill) to set up funnels for their businesses. It gives you the able to release a fully completed funnel with a Landing Page, Thank You page, and Download Page, all with no tech skills and virtually n time... [Read more]

With the integration of Artificial Intelligence (AI) and Virtual Reality (VR), social media platforms are expected to grow further in the near future. According to Medium, more and more practical applications of VR and Augmented Reality (AR) will be changing social media landscape. Neil Patel has published a new video ‘The Social Network... [Read more]

A title tag is an HTML element that specifies the title of your web page. Title tags appear on search engine result pages in response to search queries. Tags also appear in social media posts and browser tabs. According to Moz “title tags are the second most important on-page factor for SEO, after content”. Title tags help your visitors... [Read more]

To grow your business you need customers. And to win more and more customers you need to prove that you have the best products and services for them.

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