Semrush has published a new video ‘Not Tracking Campaign Performance? Start Using THIS Free Tool’. The Semrush team says, ” In this video, we’re diving into the world of UTMs—what they are, why you absolutely need them, and how to create them like a pro. We’ll break down: What UTM codes are and how they work Why UTMs are... [Read more]

Ahrefs has published a new video ‘Can I Rank #1 On Google With $50 & Zero Star Fiverr Freelancers?’. The Ahrefs team says, “In this video, we take on the challenge of using only zero-rated Fiverr gigs to manage SEO for a new affiliate golf blog. We aim to see if these lesser-known and experienced Fiverr freelancers can actually... [Read more]

Buyer personas are detailed profiles of ideal customers that help businesses tailor their marketing strategies. They provide insights into customer needs, behaviors, and preferences, enabling more targeted and effective communication. Digital Marketing Institute has published ‘The Beginner’s Guide to Defining Buyer Personas’. Clodagh O’Brien... [Read more]

Experiential Marketing in Action Experiential Marketing in Action addresses a trendy subject among marketers, one that is perfectly aligned with the demands of today’s business landscape: Experiential Marketing. Experiential Marketing focuses on: ➤ Building relationships with your audience, fostering familiarity, affinity, and trust. ➤ Creating... [Read more]

Digital Marketing Depot is hosting a webinar ‘Turn Clicks into Conversions: The 5 Core Focus Areas of Website Optimization’ on Tuesday, September 24, 2024, at 1.00 pm EDT. The DMD team says, “Join Mary Palumbo, Director of SEO Analysts & Marketplace at Conductor, and Kerri Kirkhuff, Sr. Customer Success Manager at Conductor, on... [Read more]

SEO in the age of AI leverages advanced algorithms to improve search result relevance and user experience through personalized content. AI-driven tools also help automate keyword analysis, content optimization, and search intent understanding, enhancing visibility and rankings. Search Engine Journal contributor Ben Steele has published an article on... [Read more]

Video is crucial in marketing as it captures attention quickly and conveys messages more effectively through visual storytelling. It also boosts engagement and conversion rates by creating a more immersive and memorable brand experience. Content Marketing Institute contributor Ann Gynn has published an article featuring useful tips on creating a video... [Read more]

Neil Napier and his team has created Slick, which gives you a foolproof technique to transform your existing videos into viral short reels…Moreover, you can even to monetize other people's YouTube videos and use them to expand your business on any video platform…... [Read more]

AI tools for eCommerce optimize customer experiences through personalized recommendations and automated customer support. They also enhance operational efficiency by streamlining inventory management and predictive analytics. HubSpot contributor Cassie Wilson has published an article featuring the best AI tools for ecommerce and how they can boost business. She... [Read more]

This is a reminder for the Adweek webinar to be held on September 11, 2024. Marketing with Generative AI enables personalized content creation at scale, enhancing customer engagement by tailoring messages to individual preferences. It also streamlines campaign development, allowing marketers to quickly adapt strategies based on real-time data and insights. Adweek... [Read more]

Each year, ranking for a specific keyword can become an increasingly elusive feat. It’s not always clear which SERPs are right for your site, what kind of content will perform best when they are, or even which features and positions represent winnable real estate. Search Engine Journal is hosting a webinar ‘Navigating SERP Complexity:... [Read more]

Master Affiliate Profits is the beginning of a new era in affiliate marketing, along with a unique partnership opportunity unlike any other. MAP, an abbreviation for Master Affiliate Profits, stands as an innovative approach to affiliate marketing. This is where conventional affiliate marketing meets unparalleled creativity.... [Read more]

As people demand more transparency and control over their data, the trade-off between privacy and performance is a challenge for today’s marketers. Adweek is hosting a webinar ‘Yes, Privacy and Performance Can Co-Exist’ on Wednesday, September 25, 2024, at 1.00 pm ET. The Adweek team says, “Discover how marketers can maximize the... [Read more]

Influencer marketing leverages trusted voices to reach targeted audiences, increasing brand awareness and credibility. It drives authentic engagement, making products more relatable and appealing to potential customers. HubSpot has published the latest ‘Marketing Against The Grain’... [Read more]

Relationships in marketing foster trust and loyalty, leading to long-term customer retention. Building strong connections with customers enhances brand credibility and drives sustainable business growth. MOZ has published the latest Whiteboard Friday video ‘Turn Marketing Into Meaningful Relationships’ featuring Meghan Pahinui. The... [Read more]

We’ve all seen many different AI apps for audio and for languages in the last several months, but there’s an important thing missing in all of them. None of these apps are complete. They do just one thing, and they may not do even that well. None of them do everything that you need for audio content.... [Read more]

Google Search Central has published the latest episode of the ‘Search Off the Record’ podcast titled ‘Let’s talk shopping markup’. The GSC team says, “In this episode of Search Off the Record, Irina Tuduce from the shopping team joins John Mueller and Lizzi Sassman to chat all things shopping data, from schema.org... [Read more]

Search Engine Journal is hosting a webinar ‘How Agencies Leverage AI Tools To Drive ROI’ on Wednesday, September 11, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we discuss the importance of AI to your performance as an agency or small business, and how you can use it successfully. We’ll show you the most innovative... [Read more]

Semrush has published a new video ‘Avoid This Common Mistake and Start Setting SMART Goals’. The Semrush team says, “Discover the secrets behind SMART goals and how they can turn vague ambitions into actionable, achievable outcomes. We’ll break down the five elements of SMART goals and show you how to apply them to your marketing... [Read more]

WebHub AI lets you elevate your web designs to unprecedented heights. Imagine crafting stunning websites (and, if you run an agency, acquiring new clients for these sites effortlessly.) ... [Read more]

Affiliate marketing software platforms help businesses manage and track affiliate partnerships, automate commissions, and optimize performance. These tools enable seamless collaboration between affiliates and merchants to drive sales and generate revenue efficiently. Search Engine Journal’s Loren Baker has published an article featuring 10 affiliate... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends’. The HubSpot team says, “Can old IP give shut-down businesses a new lease on... [Read more]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Instagram Reel Strategy: How to Connect, Engage, and Sell’ featuring Eden Hazan. This episode covers the following: The Importance of Short-Form Video Strategy What’s... [Read more]

Copyblogger has published ‘Personal Branding For Solopreneurs: Step By Step Guide’. Megan Mahoney says, “This post provides a step-by-step guide to personal branding for solopreneurs, along with the tactical information you need to get started today. Step 1: Define Your Offer And Your Target Audience The topics you create content for... [Read more]

Search Engine Journal has published an article featuring three steps to create high-quality content. The SEJ team says, “If you want to understand content quality online, keep these two different definitions in mind. Every webpage has content. “High-quality” content depends on contexts like: What the needs of your audience are. What users... [Read more]