Digital tools and technologies have played an important role in transforming different business functions. And marketing is one of the elements that has changed a lot with the new technology. In the digital marketing era, marketers need assess how their function can best contribute to a digitally transformed organization and what skills they must... [Read more]

According to a HubSpot report, 74% of online consumers get frustrated by websites with content that has nothing to do with their interests. You can get away from such feedback by personalizing your marketing messages according to your customer’s needs and interests. Merkle and Marketing Dive have published ‘The State of Marketing... [Read more]

Well-designed email marketing campaigns can help you to increase your sales. Your campaign can achieve success with the elements such email subject, campaign timings and the content. Email on Acid team is hosting a webinar ‘Prepping Your Email Campaigns from End to End’ on Tuesday, March 31. Email on Acid team says, “Spend an... [Read more]

Steve Olsher is holding a live webinar today to introduce marketers to the sales power of podcasting: Profiting From Podcasts: Live Webinar. In case you haven’t heard of Olsher, he is the host of the top-rated podcasts: Reinvention Radio and Beyond 8 Figures. Today’s webinar is free and it’s live. He wants you to know how to take full... [Read more]

The new COVID-19 pandemic has created a global threat. The businesses and marketers need to create long-term plans to survive in the present time and have a bright tomorrow. Marketing Week’s Mark Ritson has published an article ‘Marketing in the time of Covid-19’ to help you plan your marketing efforts. Ritson says, “In... [Read more]

Search Engine Journal’s Danny Goodwin has published a new podcast episode ‘Working Remote During COVID-19, Content Writing Tips & More’ featuring Miranda Miller. Listen to the podcast and learn: How can people get involved with Get Remote Ready? On managing stress – whether personal or client-related. What marketers... [Read more]

According to a Statista report, Snapchat has more than 218 million daily active users. You can improve your sales by tapping right influencers on this platform. Search Engine Journal’s Julia McCoy has shared a comprehensive article on finding Snapchat influencers and following them. McCoy says, “Depending on your brand, you’ll... [Read more]

Many of our readers know of Dr. Mani, a pediatric heart surgeon in Chennai India. Readers know him because he raises support for his hospital and surgery by training people in marketing products online. He has written many books with information on various online marketing topics, books that he has sold online. This wasn’t a “slam dunk”... [Read more]

By getting inputs from your audience you can improve your marketing strategy. You can use online polls to get customer feedback. Instagram, being one of the most popular marketing platform, enables you to promote your products and services. Social Media Examiner team has published a new video ‘How to Create Interactive Polls in Instagram... [Read more]

By analyzing your digital marketing performance you bring improvement in your campaigns and improve sales. Proper data analysis can help you to evaluate your digital marketing impact to boost ROI. Econsultancy is hosting a webinar on ‘Measuring Digital Marketing Effectiveness’ on Thursday, April 2, 2020 at 9.00 am EST. Econsultancy team... [Read more]

A content calendar can help you to stay organized in your content creation efforts. With it you can create required content to be published on your marketing channels. Marketing Land contributor Ryan Brock has shared a three-step process to create your content calendar. Brock says, “Creating an annual blog editorial calendar can seem... [Read more]

Ads2List is new software from the Teknkforce team, led by Cyril Gupta. It unlocks a Google marketing system that you’ve probably never used: Google Leadgen ads. Google Leadgen ads are powerful, possibly more powerful than you've seen before. People sign up to your list by just clicking one button on Google or YouTube; no forms to fill in... [Read more]

Due to widespread effects of COVID-19 pandemic, everyone is advised to work from home. Most of our readers are already old hands at working from home, so this is nothing new for you. However, you could always benefit from new ways to improve your efficiency while working. Econsultancy is hosting a webinar on ‘Effective Remote Working for... [Read more]

In today’s increasingly competitive environment marketers need a new way to think about event strategies. Event organization is one of the useful strategies to connect with more people and enhance your sales. AWeber is hosting a webinar on ‘Email Segmentation 201: How to Send More Targeted, Clickable Emails in Less Time’ on Wednesday,... [Read more]

By hosting events for promoting your products and services you can improve your sales. Webinars are the best example of how you can utilize digital platforms to connect with your audience. Content Marketing Institute is hosting a webinar ‘How to Bring Physical Events into the Digital World’ on Wednesday, March 25, 2020 at 2.00 pm EST. CMI... [Read more]

Alessandro Zamboni has been online since 2008 and in these 12 years has become a leading trainer of beginning online marketers. His many training courses have become big sellers and have helped marketers around the world to grow their online businesses. He has just released new training for affiliate marketers, who depend on other people to create products that these affiliate marketers can promote to their communities and receive a commission on sales... [Read more]

Virtual events can help you to reach more people at lower cost. And in situations like today, virtual events bring a great solution for everyone. HubSpot contributor Caroline Forsey has shared a detailed guide to planning virtual events. Forsey says, “In 2020, there will likely be a rise of virtual conferences. Here, let’s explore... [Read more]

To continue getting great email marketing results you need to experiment with your campaigns. Well-planned email campaigns can help you to get desired results. HubSpot contributor Ellie Burke has shared eleven ways to improve your email marketing performance. Burke says, “In this post, we’ll explore a number of commonly overlooked... [Read more]

In pay-per-click (PPC) marketing option marketers don’t pay by the impression or purely for ad placement. PPC helps marketers to to grow their traffic and conversion rate. With a clear PPC strategy you can grow your business. The Hoth contributor Karl Bartling has shared seven common PPC mistakes that can harm your business performance. Bartling... [Read more]

Marketers are always in need of traffic that converts to sales, and if it is free traffic, that is even better. One traffic source that has not been over-used is Reddit, a social media site with millions of users. Supernova Profits is new training on how to use Reddit to find high quality traffic for your business, whatever niche you are working in... [Read more]

The ultimate goal behind content creation is to make more sales. With persuasive content you can convince more people to buy your products and services. Content Marketing Institute is hosting a webinar ‘5 Creative Ways Content Marketers Can Better Support Their Sales Team’ on Wednesday, April 1, 2020 at 2.00 pm EST. CMI team says, “In... [Read more]

Quality and original content plays a vital role in achieving higher Google search rankings. By focusing right keywords and following the algorithms you can make most from your content. Content Marketing Institute’s Mike Murray has shared eight ways to help you improve your search engine result page rankings with great content. Murray... [Read more]

Your content needs to be authentic and useful. Your audience will share it only if they find it worth using. Visually appealing content can help you to catch your audience’s attention and reach your conversion goals. Content Marketing Institute’s Jodi Harris has shared nine ways to create visual content that your readers would love... [Read more]

Your email subscriber list is a treasure which can help you to unleash new business opportunities. Practical Ecommerce contributor Carolyn Nye has shared an article to help you find hidden opportunities in your email subscriber lists. Nye says, “I often write about the value of email data. Email marketing continues to be an effective... [Read more]

Email marketing enables you to reach your prospective customers and increase your sales. With persuasive email content you can create lifelong customers. John Chow has published a new video ‘The 6 Emails That’ll Transform Your Subscribers into Loyal Fans’ to help you improve your email marketing performance. Chow says, “If... [Read more]

Facebook advertising brings you several benefits. According to Lyfe Marketing, 80% of all Internet users use Facebook. More than 65% of adults over the age of 65 are also on Facebook. Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘Successful Facebook Ads on a Small Budget’ to help you improve your... [Read more]