Social Media Examiner has published a new video ‘How to Grow Your Email List With a High Converting Free Offer’ featuring Dana Malstaff. The SME team says, “Want to grow your email list? Wondering what type of offers convert best? Facebook marketing expert Dana Malstaff explains how to create an effective email opt-in asset to grow... [Read more]

Social Media Examiner’s Lisa D. Jenkins has published an article highlighting expert predictions on social media marketing in 2021. She says, “Want to tap into the latest social media marketing changes? Looking for expert insight to help you get your marketing plans on the right track? In this article, 10 top marketing experts share their... [Read more]

Google search continues to change for both the businesses and the searchers. Google, with its algorithm changes, has been improving the search experience for Internet users. WordStream contributor Kristen McCormick has shared four Google search trends the can help you to improve your search engine marketing. She says, “We’re going to take a... [Read more]

The Americans with Disabilities Act was created to assure that there is no discrimination against people with disabilities when businesses employ people or terminate them from employment. Larger businesses have human resources departments familiar with the Act and trained to make sure the business complies with its provisions. Smaller businesses have... [Read more]

Google is hosting a webinar ‘Intro to Reporting & the Google Ads Query Language’ on Friday, December 4 at 10.00 am EST. The Google team says, “The webinar will cover the topics below and include code walkthroughs to demonstrate how to perform different actions with the Google Ads API client libraries. We will also host a live Q&A... [Read more]

Content marketing continues to grow and helps marketers gain optimum returns on investment. It also enables them to establish authority as a business too. SEMrush contributor Alina Petrova has published an article highlighting top content marketing trends of 2020. She says, “How often do you find yourself in a situation where you have to choose... [Read more]

TopRank Marketing’s Lane Ellis has published an article highlighting 12 top b2b SEO trends & predictions for 2021. He says, “The search marketing landscape has always been one of rapid changes, and keeping up-to-date with ever-shifting SEO machinations and technical search intricacies can be more than a full-time job for top B2B SEO... [Read more]

If you want to sell services or products to business people, LinkedIn is the ideal platform. Everyone on LinkedIn is there to enhance their business or their business career. If you can help them, they want to know about it. In contrast, most people are on Facebook for social, family, and friend connections, not for their business. There is a barrier... [Read more]

Google Data Studio is Google’s free reporting and data visualization tool. It helps you to get data from 12 different sources and lets you understand it in an easy-to-read report. Social Media Examiner’s Chris Mercer has published a four-step guide to help you create a Google Data Studio dashboard. He says, “Need to quickly gain insights... [Read more]

Content Marketing Institute is hosting a webinar ‘The Content Experience Approach that Doubled Our Traffic During the Pandemic’ on Thursday, December 4 at 1.00 pm ET. The CMI team says, “In this webinar, you’ll learn how a “Content Experience” approach to their marketing effectively led Rock Content to double their traffic to... [Read more]

Social Media Examiner has published a new podcast episode ‘TikTok Content Marketing: How to Grow Your Business With TikTok’ featuring Keenya Kelly. Michael Stelzner says, “Want to grow your business? Wondering if TikTok can help? To explore TikTok content marketing, I interview Keenya Kelly on the Social Media Marketing Podcast. Keenya is... [Read more]

I wouldn’t want to be completely passive. My mind and my body need exercise. Mental muscles as well as physical muscles need to be challenged or they will go flabby. My wife spent 6 weeks in bed with COVID-19, and now she has to rebuild her strength. When it comes to earning a living, it’s nice to not be tied to a desk or a factory floor,... [Read more]

A strong SEO strategy can help you to escalate your blog or website to a new level. By keeping pace with the changing search algorithms, you can continue to benefit from the search engines. SEMrush contributor Connor Lahey has shared nine tips to help you optimize your blog posts for SEO. He says, “Whether you’re a small business owner looking... [Read more]

A well-maintained blog helps you to stay connected with your audience and establish yourself as an authority in your domain. Blogging Wizard contributor Adam Connell has shared 17 tasks to prepare your blog for the new year. He says, “In this post, you’ll discover 17 high-impact tasks you can work on to set your blog up for success in the new... [Read more]

Identity resolution refers to the process of collecting and matching the prospect data for reaching out to more and more customers. Merkle contributor Courtney Trudeau has published a comprehensive article on Identity resolution. She says, “Here are three of the most popular motives to put identity at the top of your to do list: Accurate, In-Moment... [Read more]

If you need audio content for your marketing (for example, to use as packground music in ads and in videos), check out Big Audio Club, just released by SuperGoodProduct. Audio contributes to the engagement viewers feel for your content. That's why it is so carefully used in TV and movies. It can give your marketing content a boost, too... [Read more]

Quick Sprout’s Lars Lofgren has published a list of best blogging platforms and blog sites for 2020. He says, “Want to jump straight to the answer? The best blogging platform for most people is definitely Wix or WordPress with Bluehost Hosting. When it comes to creating your own blog, you have two options: The first is to build a website... [Read more]

An effective SEO strategy can help you to get more visitors and turn your website into a profit-making machine. The search algorithm also considers your site navigation in the process of optimization. Botify contributor Petra Kis-Herczegh has published an article highlighting some useful ways to creating an SEO-friendly website navigation. She says,... [Read more]

Content Marketing Institute is hosting a webinar ‘Rethinking Content Delivery in a Digital-First World’ on Wednesday, December 2 at 2.00 pm ET. The CMI team says, “It’s time to rethink traditional content delivery methods, and start connecting with our audiences on their terms. In a digital-first world, people want engaging, dynamic... [Read more]

Translating your website, videos, and other content from your native language to another language can expand your business in dramatic ways. For example, around the world, there are many people who have learned English as a second language, but there are many more who have not. If your website is selling to the general public, being able to sell to people who only know their native language can make a big difference in your site's reach. It can give you new leads and new sales... [Read more]

Entrepreneur magazine is hosting a webinar ‘How to Navigate the New Normal in Sales’ on Thursday, December 3. The Entrepreneur team says, “Lots of things have changed over the past year about the way we do business. Many companies have struggled to balance the responsibilities to their company’s bottom line while also taking... [Read more]

Digital Marketing Depot is hosting a webinar ‘Marketers’ Best Tool in 2021: Why Identity is Key to Picking Up Pieces When Cookies Crumble’ on Thursday, December 3 at 1.00 pm EDT. The DMD team says, “The story of 2020 is nearly complete. A year that brought unprecedented change has left marketers facing what could be an equally uncertain... [Read more]

Content Marketing Institute contributor Jodi Harris has published an article highlighting some useful strategies to make the Google algorithm work for you. She says, “In a recent conversation with CCO magazine, Paxton explains Google’s latest moves and outlines an approach to help you deliver the kinds of content experiences searchers want to... [Read more]

Effective Facebook advertising can help you to reach your target audience and make more sales online. Well-designed ads can help you to get better ROI. Social Media Examiner has published a new video ‘How to Correct Costly Facebook Ads Mistakes’ featuring Tara Zirker. The SME team says, “Are your Facebook ads getting rejected? Wondering... [Read more]

Instagram guides are designed as a way to create single resources around any specific topic or product. With Instagram guides, you can reach out to the target groups to promote your products and services. Social Media Examiner’s Jenn Herman has published a five-step guide to creating Instagram guides for your business. Herman says, “Instagram... [Read more]

Searchmetrics has published a new episode of the Voices of Search podcast titled ‘SEOs Driving Impact Outside of SEO’ featuring Tyson Stockton & Alan Turner. The Searchmetrics team says, “Join host Ben as he concludes Search Insights Week with Searchmetrics’ VP of Services Tyson Stockton and VP of Sales (Americas) Alan Turner.... [Read more]