An email marketing audit is a thorough evaluation of an email marketing strategy. It assesses the performance of email campaigns to identify what is working and what isn’t. HubSpot has published ‘Email Marketing Audit — The Complete Guide‘ to help marketers with email audit process. says, “Increased open rates, click-throughs,... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘The 5 Biggest Marketing Opportunities For 2024’. The HubSpot team says, “Offering alignment with your audience is more important than brand recognition. Kipp is joined by Ralph Burns and Kasim Aslam (hosts of Perpetual Traffic) as they dive... [Read more]

The 2024 marketing will be dominated by social media managers who embody human connection, authenticity, and a pulse on high quality. Search Engine Journal contributor Shelley Walsh has published an article featuring social media marketing predictions for 2024. She says, “Social media has seen interesting changes recently. The dramatic changes... [Read more]

Longtime readers of IM NewsWatch will welcome Healthy New Year PLR, the latest authoritative medical content from Dr. Loy Puckett, MD. Every few months, Dr. Loy takes time from his medical practice to write a package of medical wisdom in a particular area and offer it to marketers who are working in the health and wellness niche. As the new year approaches,... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Clearly Convey Your Marketing Value to Your Boss or Clients’ featuring JJ Reynolds. The SME team says, “Are you able to establish the value of your marketing activities? Looking for a way to deliver data anyone can understand? Explore... [Read more]

Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Navigating Publisher Policies: Insights From Google’s Trust & Safety Expert With John Brown’ featuring John Brown. Loren Baker says, “In this must-listen episode, join us for a sit-down with John Brown from Google’s Trust &... [Read more]

Digital marketing today is inevitable for businesses. In 2024, it may get more complex as new technologies and platforms emerge. Content Marketing Institute has published an article highlighting the future of marketing. The CMI team says, “As that song from Rent says, “525,600 minutes. How do you measure, measure a year?” It’s been a heck... [Read more]

The Ultimate Content Calendar is today’s MyNams December Deal, available until midnight. Consistent production of interesting content that is helpful to your readers is at the heart of good marketing. But many of us find it hard to get organized and plan our future content. That’s why MyNAMS created The Ultimate Content Calendar. It is a... [Read more]

With the rise of generative AI and large language models, 2023 saw many changes in advertising, media and entertainment. 2024 is shaping up to be no less transformational. Adweek is hosting a webinar ‘2024’s Top Media and Advertising Data Trends’ on Wednesday, January 17, 2023, at 1.00 pm EST. The Adweek team says, “Prepare for the... [Read more]

Ahrefs has published a new video ‘These Toxic Habits are Silently Destroying Digital Marketers’. In this video, you’ll learn about bad habits digital marketers build that can have a significant impact on their work and careers. https://www.youtube.com/watch?v=jx8NUpy5R6s Ahrefs  [Read more]

Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘PPC Strategies For 2024: Insights From Over 16,000 Businesses’ featuring Will Critchlow. Loren Baker says, “We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and... [Read more]

The survivalist community is quite large. The Survivalist Fundamentals PLR pack lets you sell you own product into that niche. PLR (Private Label Rights) gives you the right to put your name (or your company name) on the package as the owner and creator. If you prefer, you can make these videos part of your website content or place them on YouTube,... [Read more]

Google Search Central has published a new video answering the question ‘Can my site publish content in both HTML and PDF?’. The GSC team says, “In this episode of #AskGooglebot, Corina Burri asks if publishing content as both HTML and PDF is a good SEO strategy. Watch along as John Mueller discusses tips and tricks to help Google Search... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Develop a Frictionless Client Service Experience’ featuring Sean Albertson. The SME team says, “Is your client service as smooth as it could be? Could your agency be losing valuable relationships due to complicated or frustrating processes?... [Read more]

Experiential marketing is a marketing strategy that involves providing customers with real-life experiences to increase sales, build understanding, and raise awareness of products or services. HubSpot has published a new video ‘How to Use Experiential Marketing to Grow Your Business’. The HubSpot team says, “Ever wonder... [Read more]

SiteGenius AI is for you if you want to get paid to build AI-generated sites while ChatGPT does 100% of the work. Or if you want to have your own profit-generating ChatGPT affiliate site filled with hundreds popular articles and hot products, also check this out: SiteGenius AI. And, if you’re new at internet marketing and you want to start earning... [Read more]

This is a reminder for the MarketingProfs webinar to be held on December 19, 2023. One of Marketing’s most important roles is to communicate your brand’s value proposition. MarketingProfs is hosting a webinar ‘A Messaging Framework That Resonates’ on Tuesday, December 19, 2023, at 2:00 pm ET. The MarketingProfs team says, “In... [Read more]

Headless SEO refers to the unique processes required when optimizing content for search using a headless CMS. MOZ has published the latest episode of the Whiteboard Friday video ‘What Is Headless SEO?’ featuring Lindia Infante. The MOZ team says, “In this Whiteboard Friday, learn about headless CMSs, the advantages of using them, and... [Read more]

This is a reminder for the Adweek webinar to be held on December 19, 2023. In 2024, simply showing up in a user’s feed with trendy content will no longer be enough. To experience sustained success on social media, brands must invest time and effort into cultivating a community that supercharges brand engagement and drives conversions. Adweek is... [Read more]

If you want to create mesmerizing explainer videos easily, ToonReel can do it for you. It's especially helpful if you lack the skills and time. This new app lets anyone make stunning animated explainer videos in just 3 steps... [Read more]

B2B content marketing is the process of creating and distributing content to attract other businesses and convert them into customers. B2B stands for business-to-business. Content Marketing Institute contributor Ahava Leibtag has published an article featuring clear writing tips for B2B marketers. She says, “Just like Taylor Swift knowing which... [Read more]

With the rise of generative AI and large language models, 2023 saw many changes in advertising, media and entertainment. 2024 is shaping up to be no less transformational. Adweek is hosting a webinar ‘2024’s Top Media and Advertising Data Trends’ on Wednesday, January 17, 2023, at 1.00 pm EST. The Adweek team says, “Prepare for the... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Adopting AI Inside Your Business: Getting Your Team Ready for Change’ featuring Ron Callis. The SME team says, “Are you thinking of integrating AI into your business? Wondering if you should cut headcount or increase expected output of your... [Read more]

Newsletter marketing is a type of email marketing that involves sending promotional and informational newsletters to potential and existing customers. AWeber has published a new video ‘A simple way to build a human connection with your newsletter readers’ featuring useful tips to improve your newsletter impact. The AWeber team says, “When... [Read more]