You need to attract new people to your business. By providing them incredible, high-value, educational content you can make them ready for purchase. MarketingProfs is hosting a webinar ‘Fewer Random Acts of Content’ on Tuesday, January 18, 2021, at 2.00 pm ET. The SEJ team says, “Random Acts of Content are not getting you the results... [Read more]

AdWeek has published a new guide titled ‘To Align With the Modern Buyer’s Journey, Look at the Funnel Differently’ to help you improve marketing performance in the coming year. This guide includes: Deep dives on the four purchase journeys to follow. Case studies showcasing brands that have reimagined their messaging and customer experience... [Read more]

MarketingProfs’ ‘Inclusion in Marketing: Boosting Your Bottom Line While Doing Good’ webinar is available on-demand. Watch this webinar and learn: How increasing supplier diversity can have a direct positive impact on your business growth To identify gaps in awareness, willingness, and capabilities as they pertain to diversity How... [Read more]

There are a lot of apps that will record you as you talk. There others that will record a slide show. Epic does more. Although these videos can be used for many purposes, the creator, Mosh Bari, added features that are especially useful for video courses. His goal is that you develop passive income streams. He says it’s easy to get started building... [Read more]

MarketingProfs is hosting the ‘Email Marketing Friday Forum’ on Friday, January 14, 2022. The MarketingProfs team says, “Do you find yourself churning out average marketing emails with forgettable personality? Maybe you scatter some automation and toss in a {FirstName} here and there… but you’re still not sure that it’s... [Read more]

The social media sphere continues to grow with the addition of new features that could help you to create a space for your brand. AdWeek contributor David Cohen has published an interesting article on social audio sharing his views on this new segment. He says, “Social platforms continued to make strides throughout 2021 in visually striking areas... [Read more]

Video is an essential element when it comes to creating captivating content. It helps you move closer to your audience. Content Marketing Institute contributor Lisa Murton Beets has published an article highlighting seven things content marketers expressed about the video. She says, “To see the bigger picture on video, read on for six more things... [Read more]

New software and training called TubeMatic. was just released. • Imagine having the key to unlock powerful fast profits from Clickbank… • Imagine having the ability to get high converting traffic on demand… • Imagine being able to turn 5 bucks into 200… over and over again… Imagine no longer, because it’s finally here in... [Read more]

Content Marketing Institute has published a new video ‘How to Optimize Content’ featuring Robert Rose. The CMI team says, “People have been optimizing content to be discoverable and useful for thousands of years. In this segment of Marketing Makers, Robert Rose explains how to create a content optimization process for the modern era... [Read more]

To achieve content marketing success, you need to use social media wisely. By using the right calendar, you can make social media content marketing easier. HubSpot has published a free social media content calendar template for marketers. Lindsay Kolowich says, “When you open the social media content calendar template, you’ll notice the... [Read more]

Your content plays the most important role when it comes to SEO performance. According to SEJ’s Matt Southern, by bolding important pieces of text in a paragraph, you can improve a webpage’s SEO and make the content easier for Google to understand. Matt has cited Google’s John Mueller’s in his article. He says, “Mueller... [Read more]

200,000 restaurants have recently closed in the US because they can’t do mobile ordering for delivery & pickup to keep their restaurants fully pandemic safe. The ones that haven't yet closed (particularly the local restaurants) are desperate for solutions to their "take-out/delivery only" order management needs to stay alive... [Read more]

Creating and sharing free content is a great way to get more followers. E-book marketing is one such way to get more sales done. HubSpot has published a new video ‘How to Create an Ebook With Free Ebook Templates’ to help you create free ebooks. The HubSpot team says, “Are you an expert in your niche and want to share your knowledge... [Read more]

By reaching out to your customers the way they want, you can achieve desired marketing results. AWeber contributor Chris Bass has published a comprehensive article on building a customer-driven marketing strategy. He says, “Start your customer-focused marketing strategy with a simple playbook. This playbook will help you collect feedback at every... [Read more]

Reminding your customers to complete the sales process is surely a good idea. Surely, you should make sure that the reminders are not overdone. AWeber contributor Sean Tinney has shared nine tips to win back lost sales with abandoned cart emails. He says, “Writing a powerful reminder means following best practices for abandoned cart emails. Here... [Read more]

You probably have heard that the Facebook company (but not the application) has been renamed “Meta”. The idea is to reflect the fact that the focus of the company is broader than just the Facebook website and may continue to broaden over time. A second goal was surely just to create a buzz around the company, to get people talking about it and thinking about it.... [Read more]

Copyblogger’s Stefanie Flaxman has published a ‘Business Blogging Pro Guide’ to help you grow your blog and so the business. She says, “Writing a blog for your business helps prospects get to know, like, and trust you while you educate them on what they need to know to do business with you. But taking on such an important task... [Read more]

By optimizing your content for various online platforms, you can continue to achieve the best results from your content marketing effort. Search Engine Journal contributor Lily Ray has published a guide ‘Optimizing for Google News, Top Stories, and Discover’. She says, “Optimizing sites to appear in Google News, Top Stories, and Google... [Read more]

Keyword clustering is a practice SEOs use to segment target search terms into groups (clusters) relevant to each page of the website. It is a fully automated process performed by keyword clustering tools. Search Engine Journal contributor Manick Bhan has published a comprehensive article on keyword clusters and how to use them. He says, “In order... [Read more]

You have probably heard the term "lead magnet", which refers to a gift marketers offer to people who sign up to join their email list. Craven says they worked well in the past, but in the highly competitive world today, we need to up our game. The gifts that attracted sign-ups to your list no longer have the magnetism they once had.... [Read more]

Search Engine Journal has published a new e-book ‘SEO Trends 2022, According to 44 Experts’ to help you discover the SEO trends for the coming year and make the most from your marketing efforts. Some of the trends covered in this ebook: User Intent Content Quality Localization Of SERPs & SERP Changes Images & Visual Content Automation. SEO... [Read more]

Responsive search ads let you create an ad that adapts to show more text—and more relevant messages—to your customers. HubSpot contributor Rebecca Riserbato has published a detailed article on responsive search ads. She says, “Responsive search ads are great to use for brand awareness and lead generation, while dynamic ads are helpful for... [Read more]

A sitemap is a list of the different pages on a website. By creating a proper sitemap, you can improve your SEO performance. Quick Sprout contributor Lars Lofgren has shared a five-step process to help you create the sitemap for your website. He says, “Your sitemap will tell search engines the location of a page on your website, when it was updated,... [Read more]

Just publishing content is not enough to get visitors and readers to your blog. You need to adopt different promotional tactics to do it. Business 2 Community contributor Karen Repoli has shared some useful tactics to promote your blog. She says, “Social Media is the first place you think of when promoting your blogs. Ideally, your followers,... [Read more]

Content marketing is a promising domain. It has been with us for more than a decade and has shown a proven track record so far. Forbes Communication Council has published an article highlighting 14 paths to figure out how much to invest in content marketing. The Forbes team says, “The members of Forbes Communications Council have their own industry... [Read more]

Content plays a pivotal role in marketing. By instilling the element of persuasion, you can make your content work better for marketing. In his new video, Neil Patel explains how to stop being a content writer and become a marketer. He says, “Writers who can’t generate traffic are just writers. But writers who can generate traffics are marketers.... [Read more]

Social Media Examiner has published a new video ‘Facebook Ad Changes and More’ highlighting the changes in Facebooks ads. The video covers the following: Facebook Explains Discrepancy in Conversions Reporting Due to iOS 14 Tips to Improve Ads Reporting Updates to Aggregated Event Measurement How Facebook Estimates Audience Size Facebook... [Read more]