The Impact team has published ‘Ultimate Guide to Video for Sales’. Download this guide to enhance your sales performance with the help of video content. The Impact team says, “You Want to Get Started with Video for Sales But where do you even start? What tools and technology do you really need — and what don’t... [Read more]

The MarketingProfs has announced the ‘Storytelling Summit for Marketers’ starting from September 12. According to MarketingProfs team, this 12 session summit will help you harness the power of story in achieving your marketing goals. The keynote speakers include Bobby Lehew, Ron Ploof and Nancy Duarte. The MarketingProfs team says,... [Read more]

The MarketingProfs team has published a new podcast episode on ‘Effective video testimonials that inspire action’ featuring Andrew Davis. In this podcast, Davis covers the following: When planning your video content, don’t just copy a competitor’s approach Storytelling might sound like a fun pastime, but make no mistake,... [Read more]

Your content should have the qualities that are being looked for by the search engines. When the content syncs with the search engine algorithm you get desired results. The Search Engine Journal contributor Ashley Ward has shared six tips to create SEO-friendly content. Ward says, “Put aside your Excel sheets, keyword research, and optimization... [Read more]

Google has published a new guide ‘Understand the JavaScript SEO basics’ to help webmasters and marketers effectively use JavaScript to improve their search engine optimization. The Google team says, “JavaScript is an important part of the web platform because it provides many features that turn the web into a powerful application... [Read more]

The Microsoft Advertising team has hosting a webcast ‘The art and science of shopping campaigns’ on Thursday, July 25 at 11.00 am PDT. Watch this webcast to learn useful tips and grow your brand and business by expanding your reach and bringing the searcher closer to a purchase decision. The webcast agenda: Branded vs. non-branded... [Read more]

Your copywriting skills can help you to win more customers and improve your sales. Along with the brand information your content should also have the persuasive elements that help you to stand out. The Copyblogger’s Brian Clark has published an article highlighting five types of online prospects and ways to sell them. Clark says, “If... [Read more]

The social networks are making it difficult for the brands to have their dominating presence without paying. In its recent move, Instagram has started hiding likes for your content. The SmartCompany contributor Matthew Elmas has published a comprehensive article on Instagram’s change and how you can cope with it. Elmas says, “The... [Read more]

The Content Marketing Institute contributor Ann Gynn has shared thirty two ways to improve your content marketing. She has detailed useful ways to enhance your content creation and promotion. Gynn says, “Your content packs a powerful punch – a high-flying, out-of-the-park hit. Your team and brand executives jump up and fist pump, while your... [Read more]

Publishing online newsletters is one of the best ways to widen your brand influence and strengthen your sales. A regular newsletters also helps you to stay in touch with your target market and establish your brand as an authority. The Content Marketing Institute contributor Michael Brenner has shared seven ways to boost your newsletter’s open... [Read more]

Influencer marketing has been an integral part of today’s branding and sales strategy. Understanding it rightly and doing it responsibly can help you to achieve great results. The Content Marketing Institute team has made available the replay of its recently held webinar ‘How to jumpstart a b2b influencer marketing program’. Listen... [Read more]

The MOZ team has published new Whiteboard Friday video titled ‘Aren’t 301s, 302s, and aanonicals all basically the same?’ featuring Dr. Peter J. Meyers. In this video, Dr. Meters explains the impact of bots on page rank and SEO. The MOZ team says, “They say history repeats itself. In the case of the great 301 vs 302 vs... [Read more]

The Impact team has published a new video ‘The formula for great marketing & sales videos’ featuring Zach Basner. Watch this video to discover some useful tactics on creating effective video content that supports your marketing and advertising. The Impact team says, “Do you feel like every time you start a new video project... [Read more]

The Adweek team is hosting a webinar on ‘Why mobile programmatic will be really different in 2020: maximize your in-app strategies’ on Tuesday, July 30 at 1.00 PM EDT. The Adweek team says, “Dive into the state of mobile programmatic advertising with exclusive insights from InMobi into the trends and attitudes that will transform... [Read more]

Connecting with your customers is one of the most important things you need to do for enhancing your business. By employing empathy in your marketing approach you can closely connect with them. The Entrepreneur magazine contributor Vineet Arya has shared four ways to improve your marketing with empathy. Arya says, “The latest buzzword... [Read more]

The HubSpot contributor Pamela Bump has published ‘Guide to Marketing ROI’. It explains the techniques to improve return on investment for your marketing efforts. Pamela says, “To use the marketing ROI formula, you’ll need to identify the following things: Number of leads: How many people converted to a lead?Lead-to-customer... [Read more]

The ProBlogger team has published a new podcast episode on ’10 Things you can do today that will pay off on your blog forever’ featuring Darren Rowse. Rowse says, “Today’s episode is the first in a new series of podcasts that will take us up to the end of the year about what you can do to make your blog ready for success... [Read more]

To make most from your business website you need to prepare it for search engine rankings. The Cognitive SEO contributor Adrian Cojocariu has shared 21 SEO and business lessons from optimizing small websites. Cojocariu says, “Over the past 7 years, I’ve learned a lot about digital marketing and SEO. I started this journey by building WordPress... [Read more]

The Adweek team has made available replay of the webinar ‘9 social media metrics that matter’. The Adweek team says, “Join leaders from NetBase for an in-depth look at 9 top social media metrics that really matter to your business. You’ll find out: How social analytics can uncover insights that help strengthen consumer engagementHow... [Read more]

Link building is an essential thing to continue improving your search engine rankings and get constant flow of web traffic. The Search Engine Journal contributor Roger Montti has shared five link building tips that you should be using. Montti says, “Cultivating natural citations that are given without asking is outside of the link building... [Read more]

The Duct Tape Marketing’s John Jantsch has published a new video titled ‘What is marketing strategy?’. Watch this video to learn the importance of an well-thought strategy in your marketing initiatives. Jantsch says, “So much of what is put out there in the name of marketing strategy is simply a bunch of marketing tactics.... [Read more]

Content creation is a creative job as it plays vital role in promoting your products and services to the target audience. The Duct Tape Marketing team has published a new podcast episode “Everything you need to know about creating strategic content” featuring Rachel Parker. In this episode Parker answers the following questions: What... [Read more]

The Duct Tape Marketing team has published the ‘Small Business Guide to Advertising’. This guide highlights some useful ways to achieve success through advertising. The DTM team says, “As a small business owner, your approach to advertising must be different. You don’t have the spend, the bandwidth, or the reach of a major... [Read more]