Marketing Week is hosting a webinar on ‘Eleven social media metrics you need to master’ on Wednesday, February 6, 2019 at 10.00 am ET. The Marketing Week team says, “Social analytics don’t hold much value if you can’t clearly measure performance and ROI. But what are the most important metrics you need in your toolkit?... [Read more]

With the rise of connected devices and the expansion of AI, digital advertising has become more impactful and targeted. Entrepreneur magazine contributor Katherine Hays has shared six advertising trends that we need to consider in 2019. Hays says, “Here are some of the trends to be aware of heading into the New Year. AI in advertising We... [Read more]

The MOZ team has shared a video titled ‘Full Funnel Testing: SEO & CRO Together’ featuring Will Critchlow. The MOZ team says, “Testing for only SEO or only CRO isn’t always ideal. Some changes result in higher conversions and reduced site traffic, for instance, while others may rank more highly but convert less... [Read more]

There’s a big demand for online video. Google prioritizes pages with video, and businesses are finally realizing they need to use video, or they won’t be able to compete. Although there are certainly large video agencies making videos for businesses large and small, they usually charge more than a small business can afford. As a result,... [Read more]

Google’ Danny Sullivan has shared a list of best practices for publishers to achieve better results with Google News platform in 2019. In his general advice, Sullivan says, “There is a lot of helpful information to consider within the Google News Publisher Help Center. Be sure to have read the material in this area, in particular the content and technical guidelines”. He... [Read more]

YouTube as a platform plays a vital role in enabling the marketers to expand their reach by effectively passion on their promotional messages to the audience. Search Engine Marketing contributor Diana Ford has shared 25 tools to help marketers streamline their YouTube SEO optimization. Ford says, “Getting yourself noticed on YouTube can... [Read more]

The Internet of Things (IoT) wave is expected to lead further just like the Artificial Intelligence entry. Marketing Land contributor Robin Kurzer has shared a detailed article on how marketers are using IoT in 2019. Kurzer says, “More than 24 billion internet-connected devices are expected to be installed globally by 2020, according to... [Read more]

MagiiMaker is a comprehensive course for beginners and internet marketers who are having trouble. The author Mick McKay designed it as a blueprint for making $3,000+ per month. He believes this is a reasonable goal even for beginners. This new training will teach you everything you need in order to be successful online– it’s not the only... [Read more]

Any form of marketing requires you to remain constantly updated. You need to have your focus on the things that might affect your marketing procedure. Marketing Land contributor Amy Bishop has shared six tactics to help PPC marketers save time, reduce stress and improve their marketing performance. On improving time efficiency, Bishop says,... [Read more]

Social media plays a pivotal role in running your business today. It helps you build a following and create a reputation that could lead you to success. While using social media to support your business you need to be very cautious and careful as one wrong step could ruin your online reputation. The Content Sparks team has published a useful... [Read more]

With rising competition and product portfolios you need to keep working on your marketing strategies as it can lead you to achieve better results. Business 2 Community contributor Susan Gilbert has listed four education tools that can help brands enhance their marketing strategies. Gilbert says, “Learning something new about a specific... [Read more]

A lot of people are earning their living online, and they do it in ways that fits their time available, their skills, and their personalities. Here's a list of 18 possible ways to join the ranks of successful internet entrepreneurs: 1. Make Money Online With Blogging; 2. Make Money Online Selling Ebooks... [Read more]

Email has been the backbone of different brands’ marketing streams. Email marketing is considered to be one of the strongest forms. Business 2 Community contributor Amreen Bhujwala has shared ten benefits you can reap from email marketing. Bhujwala says, “Email continues to be one the best ways to reach out to your customers and... [Read more]

The Business 2 Community team has published a podcast titled ‘Marketing with Clarity & Confidence: Setting Goals’ featuring Adam Fout. About the podcast “Setting goals is setting yourself up for success. Goals keep us in the moment and in the game, keep us focused on our why, keep us working when it’s not so fun, when... [Read more]

Providing an effective customer experience (CX) is one of the priorities of today’s brands as it helps in retaining customers and building loyalty. Econsultancy contributor Jeff Rajeck has shared five things that can help brands improve their customer experience. Highlighting the importance of ideal customer experience, Rajeck says, “Participants... [Read more]

For years, Livecaster has been the only livecasting app in our market that can schedule livecasting of pre-recorded videos on Facebook Pages & Profiles.... [Read more]

Econsultancy founder Ashley Friedlein has published his predictions on digital and marketing trends and developments expected in 2019. Friedlein has covered digital transformation, customer experience,SEO, social media, email & marketing automation, data & analytics, content marketing, paid media & advertising, e-commerce and mobile. Highlighting... [Read more]

Econsultancy is hosting a webinar on ‘Skills of the Modern Marketer’ on Thursday, January 24, 2019 at 9.00 am EST. The Econsultancy team says, “Econsultancy is soon to release an updated version of its Skills of the Modern Marketer report which has three main objectives: To identify the key skills required for a successful... [Read more]

Content Marketing Institute contributor Kim Moutsos has shared six content ideas from 2018 Content Marketer of the Year finalists. Talking about these ideas Moutsos says, “I looked for ones that can be applied in all kinds of organizations – B2B, B2C, big, small, and everything in between. Now I hope you steal at least one of these ideas... [Read more]

This new shopping cart software can help you build your online store and then run the store while saving big bucks compared with other shopping carts, such as Volusion, Magento or Square (or even Shopify.) It is priced for small businesses.... [Read more]

Search Engine Optimization plays a vital role in growing your business online. There are several elements that form a strong SEO strategy and quality content is one of them. Content Marketing Institute is hosting a webinar on ‘2019 SEO & Content Predictions’ on Wednesday, January 30, 2019 at 2.00 pm ET. The CMI team says,... [Read more]