Today’s digital marketing landscape is constantly changing. With concerns about the economy, increasing data privacy regulations, and evolving media consumption trends, building a strategy that gets results can be challenging. Digital Marketing Depot is hosting a webinar ‘The Power of Programmatic Advertising: Stay Relevant With This Reliable... [Read more]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘B2B Influencer Marketing—The Good, the Bad, and the Ugly’ featuring Mike Allton. George B. Thomas says, “In the B2B business world, traditional B2C influencers such as models and celebrities aren’t necessarily effective. Businesses have to be much more... [Read more]

Rank Ranger has published a new episode of the In Search SEO podcast ‘How to Migrate to Google Analytics 4’ featuring Jeff Sauer, Brie Anderson, Jill Quick, and Dara Fitzgerald. The Rank Ranger team says, “Taking part is Jeff Sauer, founder of Jeff Analytics and Data-Driven U, Brie Anderson, owner of Beast Analytics, Jill Quick,... [Read more]

AI Buildr just went live. It allows you to use the power of AI (specifically, ChatGPT) to create affiliate sites in a matter of seconds. It doews so: ➤ Without having to create any content… ➤ Without having to install anything… ➤ Without having to get a domain name or hosting… ➤ Without having to setup your site. AI Buildr does iit all... [Read more]

Content Marketing Institute has published ‘The Complete Guide to Creating Location Pages for SEO’ explaining how to create location pages for SEO. The CMI team says, “The most pressing question local businesses ask is, “How can I get more leads to find me?” If you’re not discoverable, you can’t grow. What’s the answer? Location... [Read more]

Bing Image Creator is a product to help users generate AI images with DALL-E. Given a text prompt, Microsoft’s AI will generate a set of images matching that prompt. Search Engine Journal contributor Matt G. Southern has published an article sharing details of Bing Image Creator. She says, “Bing Image Creator is integrated into the Bing... [Read more]

Marketing is a creative job. To achieve success in it, you need to keep observing and experimenting. Neil Patel has published a new video ‘Overcoming Marketers’ 5 Toughest Challenges’ to help marketers achieve success. Learn how to overcome the biggest challenges faced by marketers with Neil Patel! From growing a global audience to... [Read more]

VR Studio 2.0 creates interactive virtual reality videos and images that audience loves in just 3 clicks. Interactive Videos are the future of video marketing, and they are already becoming popular now. But, until now, creating eye-catching interactive videos that the audience loves hasn’t been easy. With VR Studio 2.0, making the best use of... [Read more]

Ahrefs has launched a new affiliate marketing course on YouTube. The second video lesson is titled ‘What You Need to Get Started with Affiliate Marketing’. In this video, you’ll learn about the two things you need to get started with affiliate marketing. Ahrefs  [Read more]

Search Engine Journal contributor Kristi Hines has reported that social media engagement rates are dropping across top networks. She says, “The data set covers social media engagement on Facebook, Instagram, TikTok, and Twitter for 2,100 companies across numerous industries, ranging from food & beverage to tech. The Facebook following of the... [Read more]

Repurposing video content means taking a single video, reworking it, and posting it to multiple channels and social media platforms. Social Media Examiner contributor Anna Sonnenberg has published an article featuring six ways to repurpose short-form videos on social media. She says, “From remixing to cross-posting on multiple channels simultaneously,... [Read more]

Neil Napier will release Content Gorilla AI 2.0, the fourth generation of a content creation tool, at 11:00 EDT today. It is a cloud-based app that offers a simple and effective way to transform any YouTube video, Vimeo video, or your own video into stunning, one or more AI-enhanced blog posts in just 60 seconds. Napier will demonstrate this new version... [Read more]

What are the buyer personas? Image result for Buyer Personas A buyer persona is a semi-fictional representation of a company’s ideal customer. It is based on research and data about existing and potential customers. HubSpot has published a new video ‘Buyer Personas: Use This to Target Your Ideal Customer’ explaining buyer personas. The... [Read more]

Metaverse is a universe within a universe. It refers to a VR world where one can explore, meet people, and build alternate realities, appearances, or lifestyles. HubSpot contributor Pamela Bump has published an article explaining what marketers need to know about metaverse. She says, “The metaverse aims to have a virtual world where users from... [Read more]

Generating qualified leads is becoming more crucial, especially in B2B marketing. At the same time, the expectations of your audience are rising with every stale product information pitch and aggressive advertising messages that fail to connect. Content Marketing Institute is hosting a webinar ‘Generate Awareness, Trust, and Leads with Data Storytelling’... [Read more]

Content Marketing Institute has published a new video ‘Reverse Engineer Your Competitor’s Social Media Content Strategy’ featuring Neal Schaffer. The CMI team says, “This is a clip from Neal Schaffer’s session at Content Marketing World 2022 called: How to Reverse Engineer Your Competitor’s Social Media Content Strategy.” Content... [Read more]

Ahrefs has announced a new affiliate marketing course on YouTube. The first video lesson is titled ‘What is Affiliate Marketing and How Does it Work?’. The Ahrefs team says, “In the first lesson of our affiliate marketing course for beginners, you’ll learn what affiliate marketing is and how it works.” Ahrefs  [Read more]

AI-generated content is a type of computer-generated copy that can replicate human writing and thinking. HubSpot contributor Tristen Taylor has published an article featuring the pros and cons of AI-generated content. She says, “While it sounds like the perfect solution for your marketing plan, you should consider its pros and cons before using... [Read more]

This is a reminder for the MarketingProfs webinar to be held on March 23, 2023. MarketingProfs is hosting a webinar ‘Avoid Wasting Your Ad Budget on the Wrong Audience: Getting Started With Programmatic Advertising’ on Thursday, March 23, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join us to uncover how programmatic can help... [Read more]

Mastering the art of collaborating with your CFO and articulating marketing requirements and strategies in terms they grasp is an invaluable skill for marketing leaders. Content Marketing Institute is hosting a webinar ‘Demonstrating the ROI of Content to Senior Leadership’ on Thursday, March 23, 2023, at 2.00 pm EST. The CMI team says,... [Read more]

Search Engine Land has published a new guide titled ‘Your SEO guide to the ChatGPT API’ explaining how the new AI technology can help you improve SEO. Tom Demers says, “To leverage the ChatGPT API, you need to be able to access the API in the first place. ChatGPT’s parent company OpenAI has extensive documentation for using the... [Read more]

AI is influencing the marketing process in a big way. It is enabling organizations to automate their marketing processes. HubSpot contributor Tristen Taylor has published an article featuring 20 artificial intelligence statistics that marketers need to know in 2023. She says, “To help you better grasp AI’s most recent advancements, we’ve... [Read more]

Search Engine Journal is hosting a webinar ‘Google Shopping: 5 Ways AI Can Increase E-commerce Sales and Profit’ on Wednesday, March 29, 2023, at 12.00 pm ET / Thursday, March 30, 2023, at 9.00 am ET. The SEJ team says, “In this webinar, we’ll cover the dos and don’ts of Google Shopping ads, as well as how to improve your return... [Read more]