Six Ways to Create Successful Marketing Proposals - IM NewsWatch Newsletter, September 3, 2020
September 3rd, 2020 at 7:57 am EST
Thursday, September 3, 2020
‘Internal Linking: How to Unlock Your Site’s Hidden Potential’ Webinar September 9 [Webinar]
Link building is an important process to help your website make it to the leading search result pages. Internal linking enables you to improve the site’s usability through anchor texts and boosts page views.Search Engine Journal is hosting a webinar ‘Internal Linking: How to Unlock Your Site’s Hidden Potential’ on Wednesday, September... [Read more]
A Complete Guide to the Google RankBrain Algorithm [Guide]
Search Engine Journal’s Dave Davies has published ‘A Complete Guide to the Google RankBrain Algorithm’ to help you understand Google’s RankBrain Algorithm to improve your SEO rankings.Davies says, “RankBrain is a system by which Google can better understand the likely user intent of a search query. It was rolled out in... [Read more]
Expanded Ecommerce on Facebook & Instagram [Podcast]
Search Engine Journal has published a new podcast episode ‘Expanded Ecommerce on Facebook & Instagram’.Christine Zirnheld says, “Hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are covering all the digital marketing news of the week on this week’s episode of Marketing O’Clock.Plus, why the new CVS ad network... [Read more]
Six Ways to Create Successful Marketing Proposals
A well-crafted marketing proposal wins you more business. To create a winning proposal, you need a combination of ideas and copywriting skills.Jeff Bullas has shared six ways to help you create successful marketing proposals.Bullas says, “Bid-winning proposal-writing is based principally on rectifying the problems outlined in the first section.... [Read more]
Strategies to Promote Your Next Webinar
By hosting webinars and events, you can create a wider following for your business. But you need to adopt a right strategy to make sure that you can more and more participants for your events.HubSpot’s Lindsay Kolowich Cox has shared 18 webinar promotion tips to help you get more participants in your next webinar.She says, “A webinar (also... [Read more]
HubSpot Shares 79 Marketing Tools and Software for Businesses
The right tools and strategies can help you to take your marketing to the next level. And to choose the ones that can be useful for your business, you need expert help.HubSpot contributor Bethany Cartwright has published an article highlighting 79 marketing tools and software for every business & budget.Cartwright says, “In the world of... [Read more]
Legal SEO & Content Tips, Unlearning Bad Habits & More [Podcast]
Search Engine Journal’s Danny Goodwin has published a new podcast episode ‘Legal SEO & Content Tips, Unlearning Bad Habits & More’ featuring Alex Valencia.Listen to this podcast and learn:What is We Do Web Content and what do they offer as a company?Alex shares how COVID-19 impacted the business.One marketing idea that... [Read more]
Social Selling on LinkedIn: The Ultimate Guide [Free Guide]
HubSpot has published ‘Social Selling on LinkedIn: The Ultimate Guide’ to help marketers and companies use LinkedIn for social selling. According to HubSpot, “Social selling on LinkedIn refers to using LinkedIn to find, connect, and build relationships with leads and prospects in hopes of driving sales”.Read this free guide... [Read more]
PPC 101: A Complete Guide to PPC Marketing Basics [E-book]
Search Engine Journal has published a new e-book ‘PPC 101: A Complete Guide to PPC Marketing Basics’ to help marketers understand the PPC marketing.This 16-chapter guide will help you to discover and learn the basics of PPC.The SEJ team says, “If you’re new to the world of paid search, it can be overwhelming. Pay-per-click (PPC)... [Read more]
‘Maximize your Content Strategy with a Content Audit’ Webinar September 3 [Webinar]
A well-planned content strategy enables you to enhance your online reach and grow your customer base. And content audit is a process to continuously improve your content.Amplexor is hosting a webinar ‘Maximize your Content Strategy with a Content Audit’ on Thursday, September 3, 2020, at 7.00 pm PDT.The Amplexor team says, “70% of companies... [Read more]
Complete Guide to Google Local Inventory Ads [Guide]
Google local inventory ads enable marketers to connect Google’s millions of online users to your offline products.Marketin Week has published a new guide ‘Complete guide to Google local inventory ads’ to help you efficiently use the Google local inventory ads.This guide will help you learn about:The difference between local inventory... [Read more]
How to Stand Out As a Brand by Creating Content People Love [Podcast]
IMPACT’s Kathleen Booth has published a new episode of the Inbound Success podcast ‘How to stand out as a brand by creating content people love’ featuring Ann Handley.Booth says, “This week on The Inbound Success Podcast, Wall Street Journal best-selling author and MarketingProfs Chief Content Officer Ann Handley shares her... [Read more]
Two Ways to Build a Stronger Voice Strategy
Voice is the new and dynamic driver of the search today. With the adoption of more and more mobile devices, the voice search is creating new opportunities for everyone to reach more and more Internet users.Content Marketing Institute’s Christoph Trappe has shared two useful strategies to help you create a stronger voice SEO strategy for your... [Read more]
CMI Shares Five Marketing Ideas from Its Social Media Articles
Ann Gynn has shared five marketing ideas highlighted in the Content Marketing Institute’s top social media articles of 2020.She says, “Social media can do so much for brands – offer a place to distribute original content, promote published content, grow communities, provide referral traffic, attract conversions, etc. But it can’t be... [Read more]
Nine Ways to Improve Your SEO Performance
An effective SEO strategy enables you to explore and utilize unprecedented opportunities to grow your business. But to keep performing well, you need to continue your efforts to synchronize your SEO efforts with the changing search algorithms.Terakeet contributor Jonas Sickler has shared nine useful ways to help you improve your website’s SEO... [Read more]
The Art of Repurposing Google Reviews [Podcast]
Your customer reviews turn out to be a great asset when it comes to growing your sales. By showcasing the reviews that speak for your brand, you can make the most out of them.Rank Ranger has published a new podcast episode ‘The Art of Repurposing Google Reviews’ featuring Aaron Weiche.The Rank Ranger team says, “GatherUp CEO Aaron... [Read more]
How to Use Old Blog Posts for SEO
Your blog content holds enormous opportunities to continue getting more and more website traffic. Quality content can also help you to grow your SEO rankings.Ahrefs contributor Joshua Hardwick has shared a three-step guide to republishing your old blog posts for search engine optimization.Hardwick says, “In this guide, you’ll learn how to... [Read more]
‘Three Ways Marketing Can Drive Real Business Impact’ Webinar September 3 [Webinar]
Marketing is the backbone of any organization when it comes to making more sales and achieving organizational growth.MarketingProfs is hosting a webinar ‘Three Ways Marketing Can Drive Real Business Impact’ on Thursday, September 3, 2020, at 2.00 pm ET.The MarketingProfs team says, “Marketers are trying to build brands and drive demand... [Read more]
HubSpot’s 8-Step Guide to Advertising on Facebook
Facebook advertising can help you to enhance your online reach and make more sales. Well-designed Facebook ads can grow your advertising ROI.HubSpot contributor Carly Stec has published an eight-step guide to advertising on Facebook.She says, “Facebook offers a variety of paid ad options and placements, but all ads can be broken down into... [Read more]
Top 5 Podcast Strategies [Video]
Podcast publishing is a great way to reach more people online and promote your products and services. With regular publishing, you can also establish yourself as an authority in your domain.Entrepreneur magazine has published a new video ‘Top 5 Podcast Strategies’ featuring James McKinney.The Entrepreneur team says, “There are more... [Read more]
Business.com Shares 5 Ways to Use Google Analytics to Know Your Audience
Google Analytics enables you to learn about the performance of your website and improve it with the right techniques. It also helps you to uncover your audience’s interests so that you can plan to cater to their needs.Business.com contributor Chris Christoff has shared five useful tips to learn about your online audience using Google Analytics.Christoff... [Read more]
Creating Content That Wins Featured Snippets
Featured Snippets give you that special position where you stand a chance to grab the searchers’ attention.iPullRank contributor Nathan Turner has shared some useful ways to create content that enables you to make it to appear in Google’s featured snippets.Turner says, “As we noted back in January, Featured Snippets went through... [Read more]
3 Recent Trends in Content Marketing [Video]
Content marketing is one of the best ways to enhance your online presence and reach more audiences. It also enables you to establish your authority in your niche.ClickInsights has published a new video ‘3 Recent Trends in Content Marketing’ highlighting how content marketing is changing over time.The ClickInsights team says, “Content... [Read more]