In America, today is Thanksgiving Day, a holiday near the end of the year (originally, this time of year was chosen becuse it was after the Fall harvest), when we pause and reflect on the many good things that we have enjoyed during the year, and we give thanks for them. Of course, not everythng has been good. Everyone has had a year that had its ups... [Read more]

Proven link building tactics can help you to get more backlinks and improve your search engine marketing efforts. Depending on our reading and research ww try different techniques to create more links. Search Engine Journal contributor Roger Montti has shared an article highlighting 18 link building tactics that should be avoided. Montti says,... [Read more]

When it comes to video marketing, it is YouTube. Almost every brand would think about YouTube for promoting their products and services. To appeal your audience you should create the video content that stands out. Social Media Examiner’s Ed Lawrence has shared a six-step plan to improve your YouTube click-through rate (CTR). Lawrence says,... [Read more]

How do you get you site recognized and ranked well by the search engines? There are many ingredients in that go into your site's assessment by Google, Yahoo and Bing. Among the most important ingredients, known as "factors", are backlinks from other respected sites and social signals from social media... [Read more]

Podcast publishing allows you to connect with your target audience by sharing the content they want to consume. By podcasting regularly you can keep people connected with your brand. Social Media Examiner team has published a new video ‘Why Now is the Right Time to Start a Podcast’ featuring Michael Stelzner and Paul Colligan. SME... [Read more]

Social media marketing helps you to improve your brand awareness by connecting to more and more people online. Considering Instagram’s rising user base (800 million active users), you need a strong marketing strategy that helps you to sell more to your Instagram audience. SEMrush is hosting a webinar on ‘How to Create Your Instagram Brand... [Read more]

By learning how Google ranks content in its search results, you can create content that is search-engine friendly. As we know, the search giant keeps working on its algorithms to deliver appropriate search results. Rank Ranger’s Mordy Oberstein has published an article highlighting how Google identifies good content and bad content. Oberstein... [Read more]

You know that videos can be one of your most productive marketing tools; that is, if they are actually viewed. But you also know that you don't want search engines to consider them as spam, which can happen if they are available from servers known to host spam... [Read more]

Backlinks to your websites from other websites help you to appeal search engines and achieve high rankings. Quality and useful content can get you more backlinks to earn more SEO benefits. Ahrefs’ Joshua Hardwick has published a new YouTube video titled ‘How to Get Backlinks with Negotiation and Persuasion’ to help you earn more... [Read more]

Appealing content helps you to improve your conversion rate and create more sales. Content marketing revolves around the creation, publication, and distribution of content your target audience is interested in. Besides content creation, the most important phase is widespread content distribution. It allows you to extend your online reach. Portent... [Read more]

According to a MediaKix study, influencer marketing expenses will reach $10 billion by 2020. An Influencer Marketing Hub survey found that that 63% of marketers are planning to increase their influencer marketing budget. Linquia has published a new e-book titled ‘2020 Influencer Marketing Playbook’ to help you learn about the future... [Read more]

If you want to sell multiple products to the same customer, then you need a sales funnel. New software makes it easy to build one. AffiliEngine is the first of its kind. It is a one-click funnel deployment system. If you are a marketer with no time (or no skill) to set up funnels for their businesses. It gives you the able to release a fully completed funnel with a Landing Page, Thank You page, and Download Page... [Read more]

Content marketing is one of the most popular buzzwords in marketing domain. Quality content helps you to secure high rankings in search engines and enables you to make more sales. Today, people do not just want information, they need something that enriches their knowledge and helps them in improving their tasks. Effective content can help you to... [Read more]

To make your email marketing successful you need to have a significant number of subscribers interested in your products and services. You can attract more and more subscribers by presenting your sign-up link via different mediums. In email marketing, the term double opt-in refers to the act of confirmation by your subscriber via a separate email... [Read more]

Facebook pixel is an analytics tool that consists of a code which can be added to your website. Pixel collects useful data for tracking conversions from Facebook ads and helps you to improve your online marketing. You can use Pixel to your WordPress website and monitor Facebook ads performance. Quick Sprout’s Lars Lofgren has shred... [Read more]

Fresh content means a higher Google ranking. But sometimes you don't have the time to start from scratch. When you are faced with a deadline, take an old post or some PLR content and run it through new software,WP AutoRewriter, which was just released. It lets you write new blog posts in under 30 seconds by taking existing content and spinning it to create fresh content that looks nothing like the original... [Read more]

WordPress is one of the most used content management systems. Its easy to use interface makes it easy for anyone to publish online. This smooth experience is extended with the help of a variety of plugins. You can use WordPress plugins for different tasks such as data collection, SEO and much more. Quick Sprout’s Lars Lofgren published... [Read more]

With the rise of new technologies, marketing domain experiences new challenges and advantages. For example, bots have enabled companies to automate their communication with customers and improve loyalty. eMarketer has published a set of video and report titled ‘Top Marketing Trends for 2020’ to help you learn about 2020 marketing trends. eMarketer... [Read more]

To influence more people and convert them into customers you should connect with them closely. You can do it by offering free content in different forms. Podcasting is one such tool to share knowledge and stay connected with your target audience. Business 2 Community is hosting a webinar on ‘Why Podcasting is the Ultimate ABM Strategy’ on... [Read more]

If you are like many website owners, you struggle to convert your visitors into leads and sales. Conversion rate (the percent of visitors who respond to your call to action) is a major factor for website success. Boosting your conversion rate increases your profit without any increse in traffic (or expenses)... [Read more]

Search Engine Optimization is primary source of lead generation for your business. Right SEO strategy also enables you to achieve higher conversion rate and grow overall sales. Rank Ranger team has published a new podcast episode ‘Grabbing Hold of Your Online Reputation with SEO’ featuring Ari Roth. Listen to this episode to learn: How... [Read more]

Blogging helps you to create a following of the people interested in your products and services. With quality content you can continue to engage people and influence them. Blogging Wizard’s Elna Cain has shared 60 blog post ideas to help you create better blog content. Cain says, “When you have a business blog, you know that sometimes... [Read more]

To create highly useful content that ranks well in Google and gets you more traffic, you need to polish your copywriting skills. SEO copywriting helps you to create useful, compelling and valuable content that targets specific keywords and gets your website ranked in Google. Seer Interactive’s John Coyle has shared five best practices for... [Read more]

Facebook advertising lets you reach a wider audience for promoting your products and services. The company offers great flexibility to the advertisers on how and where their ads appear. Social Media Examiner’s Grace Duffy has published new podcast episode ‘Facebook Lets Advertisers Control Where Ads Appear’ featuring Jeff Sieh. Listen... [Read more]

Facebook has remained a key driver in social media marketing domain with its vast reach combined with Instagram. According to Brandwatch, there are 60 million active businesses pages on Facebook. Pages is one of the options, today businesses use Facebook platform in a variety of ways to reach their target audience. Neil Patel has published a new... [Read more]

An effective copy plays important role in your marketing. It helps you to persuade your prospects and convert them into customers. According to Neil Patel, strong copywriting skills can help you to improve your conversion rate by 113%. Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘Magical Words That... [Read more]

Limited-time offers work well during the holiday season and help you to generate more sales. If you are using Facebook to reach out your audience, you can use Facebook ads program to directly promote your offers during this peak season. Social Media Examiner contributor Sally Hendrick has shared four ways to use Facebook ads for promoting limited-time... [Read more]

By ranking higher in search engine results you can increase your website traffic. There are several elements that play an important role in attracting the search engines. Content Marketing Institute contributor Ann Smarty has shared an article highlighting ways to increase site visibility using images. Ann says, “Is your content ready... [Read more]