Content Marketing Institute is hosting a webinar ‘Take a Hyper-Personalized Approach to Commerce’ on Wednesday, March 17, 2021, at 2.00 pm ET. The CMI team says, “Doing business in a digital-first world has forced content marketers to take deep data dives to better understand how content drives engagement, conversions, and ultimately... [Read more]

Online experience management (XM) can help you to improve loyalty, boost revenue, and maximize each customer touchpoint resulting in more sales. MarketingProfs is hosting a webinar ‘Shaped by 2020: The Future of Experience Management’ on Thursday, March 18, 2021, at 1.00 pm ET. The MarketingProfs team says, “In 2020, we shifted to... [Read more]

Writing is one of the core competencies of online marketers. By writing an elaborative and persuasive copy, you can grow your business authenticity and sales. Copyblogger’s Sonia Sione has published an article sharing three ways to make writing easier without lowering your standards. She says, “Here are three ways that a content marketing... [Read more]

Eric Holmlund, along with his partner, David Matthew, has just released training called The Authority Website Blackbook. “Authority” in this context refers to expertise. A site has authority if it presents expert information, authoritative information, information that is trustworthy and trusted. The judges of your site’s authority... [Read more]

Clubhouse is an invitation-only audio-chat iPhone app launched in April 2020 by Paul Davison and Rohan Seth of Alpha Exploration Co. that facilitates auditory communication for groups of a few individuals up to over 5,000 people. Social Media Examiner contributor Andrea Smith has shared six steps to help you improve your online reputation using this... [Read more]

Neil Patel has published a new video titled ‘How Many Anchor Text Rich Links Do You Really Need?’. He says, “If you want to rank at the top of Google you need backlinks, but all backlinks are not equal. And when you’re building these backlinks, the text of the link can impact your ranking for any given keyword. And that’s... [Read more]

Neil Patel has published a new video titled ‘How to Write Blog Posts That Consistently Rank Well on Google’ to help you get more from your blogging efforts. He says, “Are you tired of writing blog posts that just don’t get any traffic? Well, what if I said you could spend all your time writing blog posts that continually rank... [Read more]

Social Media Examiner has published a new video ‘How to Use TikTok to Grow Your Other Social Channels’ featuring Keenya Kelly. The SME team says, “Are you growing a following on TikTok? Wondering how TikTok can help you grow all your social channels? TikTok expert Keenya Kelly explains how to use TikTok to grow your following on Instagram... [Read more]

With the pandemic changing education for both children and adults, and with many adults losing jobs and needing to be re-trained for new jobs, the e-Learning industry is seeing unprecedented growth. A lot of people are looking at upgrading their skills and/or learning new things while they are stuck at home. As a result, there are many educators creating... [Read more]

Quality video content enables you to make your sales efforts more rewarding. By adding the element of persuasion in your videos, you can have more influence on your audience. Social Media Examiner contributor Matt Johnston has shared four steps to help you make highly watchable video content. He says, “To learn how to induce people to watch and... [Read more]

Social Media Examiner has published a new video ‘TikTok Live: How to Livestream Your Way to More Business’ featuring Keenya Kelly. The SME team says, “Want to generate more sales from TikTok? Wondering how going live on TikTok can help? TikTok expert Keenya Kelly shares how to grow your business with TikTok Live. Discover a 5-step... [Read more]

Sue B. Zimmerman has published a new video ‘Instagram Tips For Better Engagement’ sharing some useful tips on improving engagement on Instagram. She says, “When you post on Instagram™, are you getting any comments? I know, you put so much effort into your posts and when you finally tap “post”, you are disappointed by little to... [Read more]

Content marketing can help you to influence people, persuade them, and grow your online sales. It can also be used to build trust in your business. Forbes contributor Aaron Agius has shared four ways to help you build brand trust using content marketing. He says, “Companies are in a position to develop stronger relationships with their customers... [Read more]

Content Marketing Institute is hosting a webinar ‘Fostering Loyalty & Captivating Your Customers in a Digital-First World’ on Wednesday, March 17, 2021 at 2.00 pm ET. The CMI team says, “Since the start of the pandemic, over 75% of U.S. consumers have changed shopping behaviors and switched to new brands, per McKinsey. Keeping... [Read more]

MOZ contributor Miriam Ellis has published an article titled ‘Google My Business: What It Is, How To Use It, and Why’. She says, “Today, we’re doing foundational learning! Share this simple, comprehensive article with incoming clients and team members to get off on the right foot with this important local business digital asset. An... [Read more]

YouTube Shorts are vertical videos up to 60 seconds in length. In addition to showing on your channel, viewers may find your short-form video on the homepage Shorts shelf and tap into a vertical viewing experience made for short videos.   Social Media Examiner’s Michael Stelzner has published an article highlighting the characteristics of... [Read more]

Social Media Examiner has published a new video ‘YouTube Clips, YouTube Shorts, New YouTube Stats, and More’ featuring Michael Stelzner and YouTube expert, Diana Gladney. This video covers the following: YouTube Earnings Call Statistics and User Behavior Details YouTube Clips YouTube Shorts YouTube Partner Program Chat Support in Studio... [Read more]

Your website or blog’s about page helps your visitors learn about your business. A well-crafted about page can play an important role in persuading your prospects to become customers. Blogging Wizard’s Lyn Wildwood has published a guide to writing an about page for your website or blog. She says, “A good portion of your visitors will... [Read more]

In his latest blog post, Bruce Clay has answered this question: How Long Does SEO Take to Produce Results? He says, “In a world of instant gratification, SEO is not. But as the saying goes, nothing good comes easy. Search engine optimization takes time.Once you build momentum though, you can expect results. You should find your organic channel... [Read more]

MOZ has published a new Whiteboard Friday video ‘How to Select Meaningful B2B SEO Keywords’ featuring Cody McDaniel. The MOZ team says, “It’s no secret that B2B marketing is different than B2C. The sales cycle is longer, there are multiple stakeholders involved, and it’s usually more expensive. To market effectively, you need to... [Read more]

Pictures speak louder than words. Your website needs a lot of quality pictures to support the textual content you publish. Quick Sprout contributor Lars Lofgren has published the ‘Website Images Beginner’s Guide’ to help you make an image-rich website. He says, “Every website should be using images. From screenshots to product images,... [Read more]