Newsletter marketing is a powerful tool for building customer relationships, delivering targeted content, and driving engagement. It helps maintain brand visibility while nurturing leads and boosting conversions over time. HubSpot has published ‘A Data-Backed Guide to Newsletter Content Strategy: 17 Formats & Topics Driving ROI for Hundreds... [Read more]

Effective organization management for marketers ensures streamlined workflows, clear goal setting, and efficient resource allocation. It enhances team collaboration and campaign execution, leading to better results and ROI. MarTech contributor Ana Mourão has published an article explaining why organization management is crucial for marketers. He says,... [Read more]

B2B influencer marketing leverages industry experts and thought leaders to build credibility, enhance brand awareness, and drive business relationships. It focuses on fostering trust and influencing decision-makers in professional networks. MarTech contributor Kim Davis has published an article highlighting six things you should look for in a B2B influencer. Davis... [Read more]

GPT Apps Engine is still available… but not for long. Imagine being able to create custom AI apps that businesses are desperate to have—and you don’t need a single line of code. Sound too good to be true? It’s not when you use GPT Apps Engine to buid your apps. The creators call it “the magic tool” because it lets you build, brand,... [Read more]

Quality WordPress plugins enhance website functionality, performance, and security without requiring extensive coding. They help customize sites to meet specific needs, improving user experience and operational efficiency. Search Engine Journal contributor Roger Montti has published an article featuring 10 WordPress plugins based on 140k site scans. He... [Read more]

SEO is essential for increasing website visibility, driving organic traffic, and reaching target audiences effectively. It helps businesses rank higher in search engine results, building credibility and boosting long-term growth. Search Engine Journal has published an article featuring six steps to maximize your SEO efforts. The SEJ team says, “Let’s... [Read more]

Ahrefs has published a new video ‘100+ Years Of Marketing Experience Debunking Common Myths’. The Ahrefs team says, “With over 100 years of combined experience, our panel of digital marketing experts debunk 11 common myths that people actually believe. From the power of social media vs. websites, to the future of SEO and AI content,... [Read more]

AI is transforming SEO by enhancing content creation, keyword research, and user experience optimization through smarter algorithms and predictive analytics. It enables search engines to better understand user intent and context, making high-quality, relevant content more crucial than... [Read more]

A robots.txt file is a simple text file used by websites to communicate with web crawlers and search engine bots. It specifies which parts of a site should not be crawled or indexed, helping manage search engine traffic and protect sensitive or irrelevant content. Google Search Central has published the latest episode of the Search Off the Record podcast... [Read more]

Salesforce Data Cloud is a real-time platform that unifies customer data from various sources to create a comprehensive 360-degree view. It empowers businesses to deliver personalized experiences and make data-driven decisions seamlessly. Digital Marketing Depot has published a new report ‘Salesforce Data Cloud Demystified’. The DMD team... [Read more]

Brand search volume refers to the number of times a brand’s name or related terms are searched on search engines. It reflects a brand’s popularity, awareness, and overall demand in the market. Search Engine Journal founder Loren Baker has published a case study ‘Drive Over 150K A Month In Brand Search Volume’. He says, “Brand traffic... [Read more]

Ranking higher on Google is essential for increasing online visibility, as most users click on results that appear on the first page. It not only drives more traffic to your website but also builds trust and credibility, positioning your brand as an authority in its field. Semrush contributor Rachel Handley has published an article on ranking higher... [Read more]

Ahrefs contributor has answered the question ‘Is Your PPC Strategy Sabotaging Your SEO?’ based on a 2.3 million keywords study. He says, “We analyzed ~2.3 million keywords with ~4.99 million top ads to see how frequently businesses advertise on keywords where they already have an organic ranking in the top 10 positions. Here are... [Read more]

Niche targeting focuses on reaching specific, well-defined audience segments, allowing marketers to tailor messages that deeply resonate. This strategy boosts engagement, builds loyalty, and drives higher conversions by addressing unique needs and preferences. Convince & Convert contributor Romanshika Singh has published an article explaining the... [Read more]

Selling products on Pinterest offers access to a highly visual and discovery-driven platform, ideal for showcasing products to an engaged audience. With features like shoppable pins and targeted ads, it boosts visibility, drives traffic, and converts browsers into buyers effectively. HubSpot expert Jenna Kutcher has published ‘Guide to Selling... [Read more]

Using AI to attract more website visitors involves leveraging tools like predictive analytics, personalized content, and chatbots to enhance user experience. By analyzing visitor behavior and trends, AI helps optimize SEO, create targeted campaigns, and drive meaningful traffic effectively. HubSpot... [Read more]

Convince & Convert has published the latest episode of the Social Pros Podcast titled ‘Greatest Hits: How Bennie Johnson Amplifies Magic at the American Marketing Association‘. In this episode, Convince & Convert welcomed Bennie F. Johnson, CEO of the American Marketing Association, for an insightful conversation about AMA’s... [Read more]

WooCommerce SEO optimizes online stores for search engines, improving visibility and attracting targeted traffic to products. It involves refining product descriptions, meta tags, site speed, and user experience to enhance rankings and conversions. Search Engine Journal has published ‘WooCommerce SEO: The Definitive Guide For Your Online Store’. Corey... [Read more]

Orbit Media Studios has published a new video ‘Keyword-First vs Topic-First Content: The Two Ways to do SEO’ featuring Andy Crestodina. The Orbit Medi team says, “By the end of this short video, you’ll see the difference clearly and you’ll know, in that moment of truth before you write a single word, which mode you’re in. Are... [Read more]