Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. The Google Ads team has published a new guide ‘Test and scale the incremental impact of Performance Max campaigns with Experiments’. The Google team says, “Here are three best practices... [Read more]

By mapping out various stages of your sales funnel, you can identify opportunities to refine your content strategy and convert more leads. Search Engine Journal is hosting a webinar ‘How A Customer Journey Influences Your Content Strategy’ on Wednesday, March 8, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar and discover... [Read more]

Search Engine Journal has published ‘A Guide To Essential Tools For SEO Agencies’ featuring a range of a range of tool comparisons and tips to achieve SEO success. The SEJ team says, “From research, to reporting, to project management, the right tools can make all the difference for your agency. What’s Inside: Sortable features... [Read more]

AutoVoiceProfits lets you sell voiceovers generated by its breakthrough Artificial Intelligence. Use them yourself or sell them on any of the popular gig sites. Because these voiceovers are made by the artificial intelligence in the software, you don’t need to speak a single word, nor do you need any fancy audio equipment. ​You can use the voiceovers... [Read more]

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Content Marketing Institute contributor Aleh Barysevich has published an article featuring six influencer marketing metrics... [Read more]

Content Marketing Institute has published a new video ‘A Sales Strategy for YouTube That Doesn’t Kill your Channel’ featuring Tim Schmoyer from #CMWorld 2022. This is a clip from Tim Schmoyer’s session at Content Marketing World 2022 called: Creating A Sales Strategy for YouTube That Doesn’t Kill your Channel Tim Schmoyer... [Read more]

Hootsuite has published an expert video called ‘Hootsuite’s TikTok Content Strategy’ featuring Eileen Kwok. The Hootsuite team says, “Join us as we sit down and chat with Hootsuite’s Social Marketing Coordinator as she discusses everything TikTok.” Hootsuite  [Read more]

AI Smart News, which has just been released, is a cutting edge system that helps you create and operate (or sell) stunning news websites with just 1-click. AI Smart News has been developed to take advantage of the latest ChatGPT3 technology. Using this AI, it automatically updates your site with the freshest scoops on politics, entertainment, sports... [Read more]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The What, Why, and How of Community- and Brand-Building for B2B Marketing’ featuring Mark Schaefer. George B. Thomas says, “Mark Schaefer, author of Belonging to the Brand: Why Community is the Last Great Marketing Strategy, has a lot of ways to answer that... [Read more]

A content audit is a process of cataloging and analyzing all of the content on a website, including its performance. Online businesses that publish content and pursue an ongoing content marketing strategy can optimize their benefits by analyzing strengths, weaknesses, and opportunities. Search Engine Journal contributor Ashley Segura (Ward) has published... [Read more]

ShortsAI is a powerful tool that combines a comprehensive training product about taking advantage of the trend toward short videos with cutting-edge software technology to create short videos. The training covers everything from concepts for short videos, strategies and tips on how to build a list by working only few hours a day creating these short... [Read more]

The post-cookie world presents new challenges for marketers that need to drive acquisition and boost engagement. Customers today want brands to speak to them as real human beings, offering personalized interactions across different touch points. Adweek is hosting a webinar ‘Grow Your Funnel in a Post-Cookie Landscape: Boost Conversions and Loyalty... [Read more]

MOZ has published the latest video episode of Whiteboard Friday titled ‘Helping Google Navigate Your Site More Efficiently’ featuring Shawn Huber. The MOZ team says, “This week, Shawn talks you through the ways your site structure, your sitemaps, and Google Search Console work together to help Google crawl your site, and what you can... [Read more]

Neil Patel has published a new video ‘What I Wish I Knew When I Started My Blog’ sharing some secrets of achieving blogging success. He says, “If I could go back in time, I would tell myself everything in this video. Hindsight is 20/20; watch now and avoid the mistakes that I made. ” Neil Patel’s Blog  [Read more]

It is important for marketers to measure the impact of their marketing and advertising efforts. Marketing attribution is the way advertisers determine how marketing tactics—and subsequent customer interactions—contributed to sales, conversions, or other goals. Digital Marketing Depot has published a new white paper ‘101 Guide to Marketing... [Read more]

Neil Patel has published a new video ‘How to Optimize TikTok for SEO’ sharing some useful tips to optimize TikTok for SEO. He says, “TikTok isn’t just for Gen Z. In fact, it’s rapidly emerging as one of the most important ways for audiences to search and collect information to inform their purchasing decisions. Didn’t think TikTok... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Marketing Launch Strategy: The Amy Porterfield Method’ featuring Amy Porterfield. The SME team says, “Do you promote and sell products or services? Looking for a proven plan to sell your products prior to launch? Discover a four-phase launch... [Read more]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘A B2B Marketing Deep Dive on AI Foundations, the Future, and More’ featuring Christopher Penn. George B. Thomas says, “In Episode 533 of Marketing Smarts featuring Christopher Penn, he and host George B. Thomas kick things off by discussing just that. “The... [Read more]

It is a fact that fresh content works as a magnet for search engines. It can help you create your presence in search engine results. Search Engine Land contributor Tadeusz Szewczyk has published an article on how to update content and dates for SEO in 2023. He says, “As Google heavily invests in its helpful content system and other AI-based... [Read more]

It is your writing that can give an edge to your email marketing. Qualities like accuracy, authenticity, and persuasiveness can help you make your emails more appealing. HubSpot contributor David Fallarme has published an article sharing 14 pro tips to write better emails. He says, “This article will provide some tips to help you improve the overall... [Read more]

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. MOZ contributor Jess Joyce has published an article featuring 20 Google Analytics alternatives. She says, “More than a visitor counter, but often simplified, web analytics providers... [Read more]

ChatGPT is a new chat-based Generative Pretrained Transformer (GPT) quickly revolutionizing the SEO industry. It allows natural language processing to provide more relevant search results. Ahrefs contributor Si Quan Ong has published an article featuring nine cases on use of ChatGPT for SEO. He says, “Here are some of our favorite ChatGPT use... [Read more]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Why B2B Marketers and Executives Need Personal Branding in 2023 and Beyond’ featuring Lindsay Christine Gritmon. George B. Thomas says, “Personal branding isn’t only for self-employed thought leaders with websites named after them, explains branding expert... [Read more]