Marketing Analytics is the process of gathering, analyzing, visualizing, and actioning on marketing data. Effective marketing analytics enables you to improve your marketing performance. Delve has shared six best practices to help you improve marketing effectiveness through marketing analytics. The Delve team says, “Without a cohesive... [Read more]

The crisis like COVID-19 could be catastrophic for any business. But, thanks to the Internet and the leading social media marketing platforms, today we have a way to stay connected with the customers in any such situation. Seer Interactive’s Jenn Jones has shared five ways to creating a strong paid social marketing strategy during the COVID-19... [Read more]

By learning how Google is being used by the users, you can get an insight for developing a search engine marketing strategy. SEMrush contributor Erika Varagouli has published ‘The Ultimate Guide to Google Search Operators and Google Search Commands’ to help you learn about the Google Search Operators and commands. Varagouli says,... [Read more]

Recently, Jason Fulton and Mark Barrett launched Profit-Tearz. This is a simple method of earning a living online, they say. In fact, they say that it earns commissions almost on autopilot. Once you set it up, it takes just 20 minutes a day. Two steps are needed: STEP #1 Get Your “Profit Tearz” Link – This is not an affiliate link. They show... [Read more]

When it comes to social media marketing, LinkedIn is the top choice for accessing professionally relevant content. It provides you an opportunity to reach professionals from your niche. Sprout Social contributor Jacqueline Zote has shared seven tips to improve your LinkedIn marketing performance. Zote says, “Although you can absolutely... [Read more]

According to a Statista survey, average worldwide daily social media usage is 144 minutes per day. Since social media is an integral part of marketing, you may have to use it for a longer period. Sprout Social contributor Katherine Kim has shared four useful tips to help you take care of your mental health while using social media. Kim... [Read more]

Video is one of the most consumed content types on social media platforms. With high quality and content rich videos, you can attract more audience on social media. Social Media Examiner‘s Ed Lawrence has shared three ways to help you create great video content for social media. Lawrence says, “Want your videos to make a bigger... [Read more]

Many of you have hired freelance workers to assist in your online business. You probably used one of the major freelancing platforms (Fiverr being the most popular, but there are many others) to find the workers. Maybe you were on the other side of those relationships, as a freelancer looking for clients. It's no surprise that freelancing is a 1 Trillion dollar industry. It meets the short-term needs of clients at a reasonable price. It's a win-win for freelancers and clients... [Read more]

With the helps of custom conversion tracking, you can improve your Facebook advertising results. Social Media Examiner has published a new video ‘How to Set Up Facebook Standard Events and Custom Conversions: A Guided Walkthrough’ to help you easily set up Faceook events. The SME team says, “Need to set up standard events... [Read more]

Cornerstone content, as the name suggests, is the most important content of your website. This type of content represents your website’s best and most important articles. Blogging Wizard’s Lyn Wildwood has shared an article on developing a content marketing strategy backed by cornerstone content. Wildwood says, “Developing... [Read more]

Marketing automation enables you to engage, retain and grow your user base. A good marketing automation platform can help you to smoothly run your marketing campaigns. Martech Today is hosting a webinar ‘What to Expect When Migrating Marketing Automation Platforms’ on Thursday, May 14, 2020 at 1.00 pm EDT. The Martech Today team says,... [Read more]

Art Flair has just released 'InstaBoss'. Flair and his team are sharing the underground hacks and tricks they use to generate laser-targeted traffic on demand on autopilot from Instagram. 'InstaBoss' is based on a real-life experiment they ran to discover the best way to get traffic from Instagram... [Read more]

Sales enablement is the process of utilizing strategic resources increase your sales with marketing tools, content and technology.  MarketingProfs is hosting a webinar ‘Competitive Sales Enablement: Bridging the Gap’ on Thursday, May 14, 2020 at 2.00 pm ET. The MarketingProfs team says, “The important thing about requests... [Read more]

Every form of marketing requires creativity to give a refreshing experience to the audience. Email marketing is one such form that can grow your marketing if used appropriately. Blogging Wizard‘s Nick Stephens has published an article highlighting five types of email that can grow your business. Stephens says, “There are many... [Read more]

Content marketing is the process of creating and distributing valuable, relevant and consistent content to attract and acquire new prospects and customers. Quality and persuasive content helps you to create more sales. Backlinko contributor Brian Dean has published a seven step guide titled ‘How to Scale Content Creation’. Dean says,... [Read more]

That's a quote taken from the Wildfire Concepts website. Video has taken the Internet by storm. Every day many thousands of new videos are uploaded to YouTube. To that add the videos uploaded to Vimeo and Wistia, not to mention individual websites... [Read more]

By analyzing content marketing performance in terms of traffic and sales, you can continue to improve your content creation and promotion efforts. According to ClickZ contributor Lucy Barret, you can evaluate the metrics such as site traffic, on-site time, materialization of SEO efforts,returning visitors and brand awareness to improve content performance. Content... [Read more]

The COVID-19 pandemic has created a huge issue for the businesses around the world. Though it is not clear when we would see its end, but we need to prepare for the post COVID-19 plan. ClickZ contributor Jon Schulz has shared some useful tips on how you can prepare to recover from the COVID-19 impact. Schulz says, “Rather than waiting... [Read more]

Google Analytics helps you to discover massive amounts of data about your website and your users to gain valuable insights and to enhance your marketing strategy. Google Analytics’ Goal setting feature allows you to focus on specific conversions you want to measure as part of your overall analytics measurement plan. Delve has shared... [Read more]

ou really need an autoresponder for your online business. It manages all your email communications with your clients and prospective clients who have opted in for your emails. You have many choices of autoresponder, and most of them work well. The problem is that most of them also have a significant ongoing monthly or yearly fee. Now, there is an autoresponder offered by reputable marketers that has only a small one-time fee... [Read more]

Search Engine Journal contributor Julie Joyce has shared a comprehensive list of link building terms. You can refresh your SEO and link building knowledge by referring to this list. Joyce says, “Do you ever hear link building terms casually thrown around and wonder what they actually mean? If so, this guide is for you. Here’s an alphabetical... [Read more]

Creativity is the key to keep your marketing fresh and relevant. By instilling creativity in your business processes, you can stand out. MOZ contributor Caroline Forsey has shared six ways to help you stay creative with an SEO-driven content strategy. Forsey says, “I’ve learned over the past year that there are ways to remain... [Read more]

An effective link building strategy helps you to improve your site rankings and get more traffic from search engines. Go Fish Digital contributor Emily Berry has answered eight common questions about link building process. Berry says, “We’ve compiled a list of some of the most commonly-asked questions we encounter about our approach... [Read more]

Evergreen content is the content that does not get out of date and gets you consistent website traffic from various sources. BrightEdge contributor Gabby Regalbuto has answered three questions on creating evergreen content for your website or blog. Regalbuto says, “Creating content that consistently drives traffic to your site can... [Read more]

SEMrush Academy has released a new course ‘Content Marketing Fundamentals Course’ with Ashley Segura. This video course will help you to learn how to use content to complement and promote your business. Content Marketing Fundamentals Course Contents Lesson 1. What is Content Marketing? Lesson 2. How to Implement Content Marketing... [Read more]