Most people agree that generative AI brings equal parts opportunity and apprehension, but very few answers when it comes to the practice of marketing and the impact it will have on customer experiences. Digital Marketing Depot is hosting a webinar ‘What Marketers Really Want to Know About Generative AI’ on Thursday, November 30, 2023, at... [Read more]

It’s common for B2B companies to offer loyalty points or discounts to increase sales—especially around the holidays. But not all buyers are driven by discounts or want to track another point system. MarketingProfs has published a new guide ‘Shortening the Path to Purchase With Easy Holiday Sales Incentives’ featuring how to use... [Read more]

JavaScript SEO is a part of technical SEO that focuses on making websites built with JavaScript easier for search engines to crawl, render, and index. The goal of JavaScript SEO is to have these websites be found and rank higher in search engines. MOZ has published ‘A Non-Technical Guide to Diagnosing JavaScript SEO Issues’. Griffin... [Read more]

Neil Napier and his team are releasing AutomationAI tomorrow. It allows you to effortlessly create and profit from instant email automation. Here are the details. Imagine if you could write an email sequence in as little as 5 minutes, one that brings in sales, and send it to your list for instant profits… Well, it’s about to become a reality. AutomationAI... [Read more]

Google Search Central has published the latest episode of the Search Off the Record podcast ‘The effect of quality on Search’. The Google team says, “In this episode of Search, John and Gary discuss the impact of quality on search results. From sitemaps to scheduling and more, the Google Search team talks about how quality of the page... [Read more]

Ahrefs has published a new video ‘What Happens to SEO in a Recession (and How to Prepare)?’. The Ahrefs team says, “In this video, we’ll explore the impact of recessions on the SEO landscape and how to overcome the challenges it provides.” Ahrefs  [Read more]

Copyblogger has published the latest podcast episode ‘The Path to Self-Publishing Success’ featuring Nicolas Cole. The Copyblogger team says, “In this episode of the Copyblogger podcast, Tim sits down with Nicolas Cole. They discuss Cole’s ability to write and publish content, even as his business expands. Cole also goes deep... [Read more]

Omni AI gets you in front of millions of people, sharing your sales message, on multiple sites. Then, it offers niche-specific products and services that are made, sold, and fulfilled all automatically. Whatever online niche you are targeting, this AI tool can get your content in front of people who are interested in products and services for the niche. It... [Read more]

Content marketing reach is the number of people a business can engage with through their content. Content can include blog posts, articles, and videos. Copyblogger’s Tim Stoddart has published an article featuring content marketing checklists to maximize reach. He says, “We have separate resources on generating interesting content ideas and... [Read more]

E-E-A-T is an acronym that stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a set of guidelines used by Google’s quality raters to evaluate the quality of search results. E-E-A-T is not a ranking factor, but it is part of Google’s Search Quality Evaluator Guidelines (SQEG). The latest The SERP’s Up... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Showing Up Authentically on TikTok: Being Imperfectly You’ featuring Tyla Brimblecombe. The SME team says, “Are you struggling to create TikTok content? Looking for a plan that allows you to experiment with different ideas? Explore a process... [Read more]

DFY Affiliate Funnel is a plug-and-play marketing funnel that will jumpstart your affiliate marketing. Use it to: ➤ Convert visitors, ➤ Boost sales, and ➤ Maximize commissions. It’s almost effortless. No tech skills are needed – just copy onto your website. In this funnel you can promote an affiliate product, for example, offer bonuses... [Read more]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Mastering the Revenue Attribution Puzzle’ featuring Tish Millsap. George B. Thomas says, “To understand revenue attribution, and to execute it properly, explains Tish Millsap, requires a lot of preliminary planning—namely, a familiar framework that Tish has... [Read more]

Search Engine Journal is hosting a webinar ‘The Evolution Of Search & SERPs 2024’ on Wednesday, November 29, 2023, at 2.00 pm ET. The SEJ team says, “We’ve gathered our senior news writer and an editor, along with our leading SEO content strategist, for a live panel discussion moderated by editor-in-chief Amanda... [Read more]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast episode titled ‘How to Make $200,000/Year With 10,000 Subscribers’. The HubSpot team says, “Kipp and Kieran with guest Nathan Barry (CEO/Co-Founder at ConvertKit) dive into the ever-evolving world of content creation and discuss the key strategies... [Read more]

ClipsReel AI is ground-breaking AI software that creates studio-quality videos from any URL, website, or text in just 3 simple steps: ⚡️ Step 1: Enter your URL or content 🔍 Step 2: ClipsReel AI scans and analyzes the text 🎥 Step 3: It automatically generates a professional video with: 👤 Custom animated talking heads 🗣️ Human-sounding... [Read more]

Personalized marketing is a marketing strategy that uses data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. It is also known as one-to-one marketing or individual marketing. HubSpot contributor Amanda Zantal-Wiener has published an article featuring 14 examples of personalized... [Read more]

ChatGPT is an AI-driven language model that can generate human-like text based on prompts. You can use ChatGPT for marketing in a variety of ways. Adweek is hosting a webinar ‘Can ChatGPT Create a Great Webinar? Insights From an Experiment in Generative AI’ on Wednesday, December 13, 2023, at 1.00 pm EST. The Adweek team says, “Are... [Read more]

This is a reminder for the Adweek webinar to be held on November 16, 2023. In the age of personalization, marketers know that building a powerful recommendation engine makes for more engaged customers. Adweek is hosting a webinar ‘Level Up Your Customer Recommendations: How Foursquare and Atmosfy Transformed the Discovery App’ on Thursday,... [Read more]

With Internet Marketing Success Tool Kit becoming a highly successful internet marketer may be much closer than you think. Internet marketing can mean different things to different people.... [Read more]

StackAdapt has made available the replay of its webinar ‘Best Practices in Programmatic for B2B Brands’. Access this webinar to learn about: Aligning campaign types with business objectives in the sales funnel: from awareness, interest, evaluation to conversion. Data-driven audience targeting options for B2B advertisers. Strategies... [Read more]

This is a reminder for the MarketingProfs webinar to be held on November 16, 2023. Bots may not be coming to take your marketing job… but as more businesses realize the benefits of AI, there’s a good chance you’ll be working with AI tools to improve your efforts and results. MarketingProfs is hosting a webinar ‘AI in Marketing:... [Read more]

This is a reminder for the Adweek webinar to be held on November 16, 2023. Mobile-first video has become the preferred way to consume social content and it is now on the way to shaking up customer reviews and recommendations. Adweek is hosting a webinar ‘A Video-First Approach to Customer Reviews: Can Atmosfy Transform Discovery?’ on Thursday,... [Read more]

HubSpot has published the latest episode of ‘My First Million’ podcast episode titled ‘Our 2020 Predictions For OpenAI Came True… Here’s What’s Next’. The HubSpot team says, “Shaan Puri and Sam Parr revisit predictions they’ve made over the last three years to see how they stacked up. Were they wrong? Were they... [Read more]

This is a reminder for the DMD webinar to be held on November 16, 2023. Google announced some time ago that the 3rd party cookie would stop being supported by Chrome before the end of 2024. Digital Marketing Depot is hosting a webinar ‘2024: The End of the Third-Party Cookie. So, What Now?’ on Thursday, November 16, 2023, at 1.00 pm EDT. The... [Read more]