AdWeek is hosting a webinar on ‘Close the Customer Experience Gap: Why Brands Still Have Work to Do to Engage Consumers’ on Monday, April 15, 2019 at 1:00 pm EDT. The AdWeek team says, “Brands are investing heavily in delivering great customer experiences. But nearly half of consumers say companies are falling short of their expectations.... [Read more]

The AdWeek team has published a video featuring WarnerMedia SVP Frank Kavilanz on ‘How Data Impacts Your Social Media Storytelling’. The AdWeek team says, “Is great brand storytelling powered by art or science? Maybe it requires both, especially on social media. It turns out that a key to creating great stories people want to... [Read more]

Your content marketing efforts need to be synchronized in dimensions such as content accuracy, quality, frequency of publication etc. With a well-planned strategy you can level up your content marketing. The QuickSprout team has shared 34 tips to help you improve your content marketing strategy. The QuickSprout team says, “Creating a... [Read more]

HubSpot contributor Alex Birkett has a list of 11 best marketing automation software tools in 2019. Birkett says, “A majority of businesses are using some form of marketing automation nowadays — in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. According to a... [Read more]

The PPC Hero contributor Max Serrato has shared an article highlighting the impact of Google Recommendations on your paid search strategy. Serrato says, “Collecting data, recognizing the trends for optimization and other paid search strategy efforts often do not come as quickly as we’d like. The problem? As digital marketers, time is not... [Read more]

Your marketing journey depends on several components including your marketing strategy and the campaigns you run. The Think With Google’s David Kaul has published an article highlighting the importance of measurement in marketing. Kaul says, “We found that the 100 most mature marketers, in terms of measurement, are 4X as likely to... [Read more]

The DiscoverOrg & ZoomInfo team is hosting a webinar on ‘Growth IQ: Key Strategies to Grow Your Business’ on Tuesday, April 16 at 2.00 PM ET. Katie Bullard, President, DiscoverOrg & ZoomInfo and Tiffani Bova, Growth & Innovation Evangelist, Salesforce I WSJ Bestselling, Author, Growth IQ, Salesforce will present in this... [Read more]

Your website’s landing page serves the entry point for your visitors. With right strategies you can use your landing page for lead generation. The Entrepreneur magazine contributor Robert W. Bly has shared 10 tips to convert more prospects with well-designed landing pages. Bly says, “Here are a few suggestions for sharpening up your... [Read more]

AdWeek is hosting a webinar on ‘Capture the Genuine Journeys of Your Customers: Real-Time Interaction Management’ on Wednesday, April 24, 2019 at 1:00 pm EDT. The AdWeek team says, “Customers are loyal to experiences, not companies. In fact, 57 percent of customers have stopped buying from a company altogether because a competitor beat... [Read more]

The Content Marketing Institute is hosting a webinar featuring Tamsen Webster on ‘How to Make Your Ideas Irresistible’ on Wednesday, April 17, 2019 at 2.00 pm ET. The CMI team says, “At the heart of marketing lies one seemingly elusive goal: how do we get people to love our stuff as much as we do? The problem is they … don’t,... [Read more]

The Entrepreneur magazine team has published a video on ‘3 Tips for Getting Emails Noticed, Opened and Read’. In this video the Entrepreneur magazine staff has shared some useful tips to help you get your emails read. Watch the video on following page. 3 Tips for Getting Emails Noticed, Opened and Read Entrepreneur  [Read more]

The Searchmetrics contributor Jordan Koene has published a new podcast episode titled ‘How is Google evaluating web content for rankings?’. In this podcast episode Jordan Koene and Marlon Glover discuss what it takes to create content that ranks in the search engines. Listen to the podcast to get the answers to the following questions: What... [Read more]

Brian Clarke has published a new episode of his ‘Unemployable’ podcast featuring Seth Godin talking about the future of marketing. Here are just a few of the highlights from this episode: Is “permission marketing” still the core of what makes marketing work?The enduring power of being human and connecting with other humans.Why... [Read more]

The Search Engine Journal team is hosting a webinar on ‘How to Take Your Website Beyond Fast’ on Wednesday, April 24 at 2.00 PM ET. This webinar will be presented by Jono Alderson, Special Ops, Yoast and Brent Csutoras, Advisor and Owner, Search Engine Journal. The SEJ team says, “Join this webinar as Yoast’s Jono Alderson... [Read more]

The Marketing Dive team is hosting a webinar on ‘Why Your Website is “Upside Down” – And How to Optimize It’ on Thursday, April 18 at 2.00 PM ET. This webinar will be presented by Erin Jaeger, Director, Product Marketing, Yext and Jaci Kent, Product Marketing Manager, Yext. The Marketing Dive team says, “The... [Read more]

The DiscoverOrg & ZoomInfo team is hosting a webinar on ‘Growth IQ: Key Strategies to Grow Your Business’ on Tuesday, April 16 at 2.00 PM ET. Katie Bullard, President, DiscoverOrg & ZoomInfo and Tiffani Bova, Growth & Innovation Evangelist, Salesforce I WSJ Bestselling, Author, Growth IQ, Salesforce will present in this... [Read more]

Retaining your customers for longer period of time and improving customer loyalty requires an effective customer relationship strategy. To grow your business you should put in more and more efforts in improving customer loyalty. The Cognitive SEO contributor Andreea Saucius has shared 12 ways to build a relationship management strategy to improve... [Read more]

The Falcon team has shared a video on ‘Purpose-Driven Marketing: Making an Impact’ featuring Allan Askov Christoffersen. Watch this video to gain insights into how momondo – and other leading brands – are using purpose-driven marketing to emotionally connect with global audiences. Watch the video on following page. Purpose-Driven... [Read more]

The Falcon team is hosting a webinar on ‘Turning Strangers Into Friends: Emotionally Connect With Your Audience’ on Thursday, April 25 at 10.00 AM ET. Attend this webinar to learn some useful tips to connect with your audience. The Falcon team says, “People engage with people, not with brands. In this webinar, we’ll discuss... [Read more]

The MarketingProfs contributor Kerry O’Shea Gorgone has published a new podcast titled ‘Customer Experience, Innovation, and Technology’. This podcast was recorded at the Adobe Summit. Gorgone says, “Keeping up with the latest tools in marketing technology can be overwhelming. When surveying the tech landscape, prioritizing... [Read more]

The Falcon team has published a video on ‘How to Build a Chatbot Your Customers Love’ featuring Sandra Eggers. Watch this video to find out how your company can use chatbots to improve customer service. You will also learn how brands like H&M and KLM are successfully leveraging chatbots on Facebook. Watch the video on following... [Read more]

Linking is a great strategy that creates win win situation for both the one who creates links and for the one link points to. But you need to be careful while creating certain types of links as Google does not like them. The Search Engine Journal contributor Brian Harnish has shared 10 bad link types which can get you penalized by Google. Harnish... [Read more]

The YouTube advertising enables you to reach out a wide range of people online who consume video content. To make most from your ads you need to create attention grabbing ads. The Marketing Land team has shared an article with some useful strategies to help you get good results from your YouTube advertising. The Marketing Land team says, “Used... [Read more]