While the digital marketing landscape is always changing, one thing is certain: Generative AI has the potential to transform the way we work. As GenAI begins to become embedded in the technology we use, it has become clear marketers need to figure out their right path to adopting AI. Digital Marketing Depot has published a new guide ‘A Relationship... [Read more]

Your brand benefits are the most effective asset in positioning your company for success—knowing how to identify and use them is critical. MarketingProfs is hosting a webinar ‘The Brand Benefits Playbook’ on Tuesday, March 12, 2024, at 2:00 pm ET. The MarketingProfs team says, “Join Allen Weiss, founder and CEO of MarketingProfs,... [Read more]

Search Engine Journal contributor Robyn Johnson has published an article featuring inventory tips and tactics for Amazon sellers. She says, “Amazon controls your storage capacity limits based on storage utilization and your sales history: Total Capacity Limit This limits the amount of inventory you can restock to Amazon’s FBA warehouses... [Read more]

The Traffic Syndicate is being launched by Mike Filsaime and other marketing experts with an introductory webinar tomorrow. In the fast-paced world of online marketing, standing still is moving backward. If you’ve ever felt overwhelmed by the complexities of Facebook advertising, you’re not alone. But here’s the good news: you have another shot... [Read more]

This is a reminder for the SEJ webinar to be held on February 21, 2024. The world of search has seen massive change recently. Whether you’re still in the planning stages for this year or underway with your 2024 strategy, you need to know the new SEO trends to stay ahead of seismic search industry shifts. Search Engine Journal is hosting... [Read more]

Personal branding involves planning your goals, target audience, and key messages. It may also involve strategic planning about how you can best communicate these messages using different media or tactics. Copyblogger contributor Megan Mahoney has published an article featuring eight best personal branding courses. She says, “Apersonal brand gives... [Read more]

MOZ contributor Miriam Ellis has published an article featuring four tips to create one-page local business website in the face of the Google website shutdown. She says, “Nothing could be worse for business than existing customers thinking you no longer exist, so you’ve got to act quickly to come up with a plan to replace your former Google... [Read more]

The HostLegends MAX Launch Webinar is at 10 AM EST and is an opportunity to get a first look at the new HostLegends MAX hosting service. This advertisement has been revised due to the seller clarifying its terms and conditions. This will be a thorough Webinar to do a full demo and walkthrough of this advanced hosting software. In this webinar, they... [Read more]

Google Search Central has published a new video ‘Introducing How Search Works’. The GSC team says, “Demystify the world of Google Search with Gary Illyes, Engineer on the Google Search team, in this new series: How Search Works. What is crawling, indexing, and serving when it comes to Search? Subscribe and stay tuned for episode 2... [Read more]

With all of the updates to Google’s SERP features, it can be a challenge to know which strategies can keep you visible in the midst of recent developments. Search Engine Journal is hosting a webinar ‘2024 Google SERP Features: New Strategies To Gain Visibility’ on Wednesday, February 21, 2023, at 2.00 pm ET. The SEJ team... [Read more]

Paid media marketing, also known as paid advertising or paid digital marketing, involves the use of paid channels or platforms to promote products, services, or brands to a target audience. Search Engine Journal contributor Brooke Osmundson has published an article on seven changes marketers should make for paid media marketing in 2024. She says, “Here... [Read more]

Brett Ingram has just released MarketingHub, a suite of tools for all your online marketing needs. This new-generation all-in-one AI-based platform does everything: ➤ Creates Stunning Websites, ➤ Builds Mind Blowing Videos, ➤ Creates Eye Catchy Graphics, ➤ Crafts Stunning Marketing Content & Copies, ➤ Gives Instant Replies to Customers, ➤... [Read more]

Search Engine Journal has published a new ebook ‘B2B Lead Generation: Create Content That Converts’ revealing powerful insights to help you elevate your content marketing strategy. The SEJ team says, “When it comes to lead generation, it’s important to remember that each lead is a person first, deserving of value for the time and... [Read more]

Content Marketing Institute has published a new video ‘Privacy Sandbox: Google’s Feast or Fair Targeting Play?’. The CMI team says, “The content marketing news you need to lead from Content Marketing Institute’s Robert Rose. A new report from the IAB says Google’s Privacy Sandbox plans for replacing third-party cookie tracking... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Behavioral Economics: How Understanding the Brain Can Build Your Business’ featuring Melina Palmer . The SME team says, “Do you want to increase your conversions? Wondering how to leverage behavioral science to improve your results? Explore... [Read more]

This software allows you to easily create marketing videos in 6 languages (5 western languages and Chinese) without all the hassle involved in other video software.... [Read more]

Phishing emails are fraudulent messages that attempt to trick recipients into revealing sensitive information, such as usernames, passwords, credit card numbers, or other personal data. These emails often appear to come from reputable sources, such as banks, social media platforms, online retailers, or government agencies, but they are actually sent... [Read more]

Structured data refers to a standardized format for providing information about a web page’s content to search engines. It is a way of organizing and marking up data on a webpage in a format that search engines can easily understand and interpret. The latest The SERP’s Up SEO podcast episode is titled ‘Structured data dos and don’ts’. The... [Read more]

eMarketer and Insider Intelligence are hosting a webinar ‘How and Why Marketplaces and Retailers Should Build Ad Operations In-House’ on Wednesday, March 6, 2023, at 2.00 pm ET. The eMarketer team says, “Join us for a live Tech-Talk Webinar, presented by Moloco. Our guests will explore the positive impact of in-house ad... [Read more]

The most important thing many small mom-and-pop stores (and all online businesses) need is a stunning website to help them begin doing online marketing. There's a problem, though. Many are hesitant to build one due to increasingly sophisticated AI cyber-attacks and the threat of lawsuits.... [Read more]

This is a reminder for the eMarketer and Insider Intelligence webinar to be held on February 20, 2024. Digitalzone recently surveyed 1,500 B2B marketers from around the world to better understand the modern B2B marketer and today’s demand generation landscape. eMarketer and Insider Intelligence are hosting a webinar ‘The 2024 State of... [Read more]

Volatility in search results refers to the fluctuation or variation in the ranking positions of web pages or websites in search engine results pages (SERPs) over time. MOZ has published the latest episode of the Whiteboard Friday video ‘How Volatile Are Search Results?’ featuring Tom Capper. The MOZ team says, “How volatile are organic... [Read more]

Structured data is data that is organized into a standardized format for easy access by humans and software. It is typically tabular with rows and columns that clearly define data attributes. Google Search Central has published a new video ‘Structured Data for beginners’. The GSC team says, “What is structured data? Can I use it if... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Your 6 Biggest Marketing Problems Solved in 53 Minutes’. The HubSpot team says, “Kipp and guest host Dave Gerhardt (Founder/CEO Exit Five) dive into the real marketing issues faced by those who work in the space. Learn more on the difference... [Read more]

Email deliverability refers to the ability of an email message to successfully reach its intended recipient’s inbox without being filtered out or marked as spam. It’s a critical aspect of email marketing and communication, as even the most well-crafted emails are ineffective if they never make it to the recipient’s inbox. Digital Marketing... [Read more]

HubSpot has published a new video ‘How to Write a Blog Post with AI in 10 Minutes or LESS’. This video covers the following: How to write a blog post tailored to your business and optimized for search results A step-by-step walkthrough of our AI assistant blog creation tool How to use 6 unique blog formats with examples and templates Tips... [Read more]