According to Search Engine Journal’s Anna Crowe, if you are not optimizing image, you’re wasting a valuable SEO asset. Images play a very important role in your search engine optimization process. A Jumpshot study revealed that more than 20% of all U.S. web searches happen on Google Images. Business 2 Community contributor Angela... [Read more]

Your social media marketing performance depends on the way you reach out your audience and present your copy. A strong copy enables you to convince your followers to make a purchase decision. Business 2 Community contributor Mary Lister has shared seven ways to help you create a influential social media copy. Lister says, “So your... [Read more]

You can achieve marketing success by instilling the element of persuasiveness in your marketing copy. Quality content can help you to improve your influence in your business area and make more sales. Business 2 Community contributor Wendy Marx has shared five ways to create great content for your brand. Marx says, “Content marketing... [Read more]

InstamPlate is a professional collection of templates for e-commerce Instagram posts. It includes 100 Instagram post templates that can be easily edited using PowerPoint. The collection includes: • Sale templates • Food templates • Discount templates • Refreshment templates • Online store templates They come with graphics you... [Read more]

Customer acquisition is one of the most important aspect of business growth. You can continue to increase your customer base by offering attractive offers. Business 2 Community team is hosting a webinar ‘A Proven Framework to Turn Users into Customers’ on Tuesday, March 31 at 2.00 pm ET. B2C team says, “User onboarding is at the... [Read more]

An ability to persuade people is the key to successful marketing. By convincing your prospects to make a purchase you can grow your business. You can your persuasiveness by understanding the human psyche. Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘How to Persuade: The Science Marketers Need to Know’... [Read more]

Link building is an essential process for achieving high SEO ranking. It enables you to build your website’s credibility by getting more and more incoming links. DealerOn contributor Justin Robinson-Prickett has shared seven ways to improve your link building efforts. Prickett says, “Here are seven ways you can link build in a way... [Read more]

Today, at 9:00 EST, Mosh Bari is releasing EZ SalaryZ, a tool that lets you build a monetized membership site in a minute. (For the first 6 hours, there’s an early-bird price.) Why should you care? Membership sites can be “sticky”, holding on to members for months or years, as long as you continue providing useful content to your members.... [Read more]

Negative SEO refers to the practice of applying unethical techniques to harm a competitor’s rankings in search engines. MOZ team has published a new Whiteboard Friday video ‘Defense Against the Dark Arts: Why Negative SEO Matters, Even if Rankings Are Unaffected’ featuring Russ Jones. MOZ team says, “Negative SEO can hurt... [Read more]

Competitor benchmarking is the process of evaluating the performance of your website by understanding how your business should be behaving online. According to Oeuyown Kim of Portent, competitor benchmarking helps you to set feasible goals, identify opportunities, and compare your performance against industry standards. Kim has published a... [Read more]

Effective video content can help you to generate more leads and increase your conversion rate too. Along with the standalone video content you also need a well-planned video advertising plan to generate more revenue. eMarketer team is hosting a webinar ‘Optimize Your Video Ad Monetization Strategy’ on Tuesday, March 10 at 2:00 PM... [Read more]

Kimberly and Danny de Vries have just released a new solution for marketers who recognize the importance of social media for marketing success: Ubiquitii. The growing importance of social media has been documented both online (Google lists 3,560,000,000 references for "role of social media in marketing", that's 3.5 Billion) and in mainstream media.... [Read more]

Alessandro Zamboni is a successful online marketer who has taken the time to compile a collection of links to copywriting instruction, tips and resources. Initially, it was for his own benefit, but now he is giving a free copy to all interested marketers, as a way to build his audience for his future marketing training. We got a copy to evaluate and... [Read more]

If you are targeting professional business people in your business, LinkedIn is a platform that lets you target them easily. Facebook, Twitter and Instagram, in contrast, are filled with members from all walks of life, not just business people. The very fact that a person has become a member of LinkedIn indicates their serious business intent. Social... [Read more]

Email segmentation is an important process to deliver personalized marketing campaigns and achieve better email marketing results. AWeber is hosting a webinar on ‘10 Simple Ways to Use Email Segmentation to Increase Opens, Clicks, and Sales’ on Thursday, March 12, 2020 at 2.00 pm ET. Attend this webinar to learn following: The... [Read more]

The "old guard" of video hosting sites haven't quite kept up with the cutting edge for their users who publish videos. There's a new video platform that is winning new converts daily. Among the many reasons for moving your video hosting to the new Kaptiwa 2.0 platform is that currently during the product launch week, there is a very reasonable "one-time payment for lifetime use" offer. Warning: Do be aware that "lifetime" is a slippery term in ur business. More than once we have been burned by lifetime deals.... [Read more]

Domain authority is a measure of the power of a domain name. It is one of search engine ranking factors. Domain authority matters a lot when it comes to achieving higher SEO rankings. Jeff Bullas has shared a 13-step process to help you grow your domain authority. Domain authority refers to a score that indicates the authority of your website... [Read more]

Local SEO helps you to identify the people looking for the products and services you offer and reach out to them. With the help of location of intelligence too you can target your customers. Social Media Today is hosting a webinar ‘5 Ways That Location Intelligence Can Drive Traffic and Improve Sales’ on Tuesday, March 31, 2020 at 2.00... [Read more]

The Google Analytics platform enables you to learn about the performance of your websites and different marketing campaigns. Ahrefs contributor Michal Pecánek has published an article highlighting 13 Google Analytics mistakes and ways to fix them. Pecánek says, ” If you saw this traffic drop in your Google Analytics account… …then... [Read more]

The eyeSlick Active Media LTD team, headed by Cindy Donovan, has just released a new SaaS application: FunnelBase Deluxe lets you take advantage of the power of social proof by sending automated review requests on your website, through email and even on social media. Then you can display the results as star ratings, product reviews and more. With this new software you can do it all in a stunning, instantly live, animated and fully customizable widget.... [Read more]

Instagram has grown as one of the most important social media platforms for your marketing needs. By getting more and more followers you can improve your marketing performance. Exposure Ninja’s Tim Cameron has published a new podcast episode ‘How to Get 1 Million Followers on Instagram’ to help you grow your Instagram followers.... [Read more]

Lead generation is one of the biggest priorities for businesses. An effective social media strategy can help you to do this. Hootsuite contributor Katie Sehl has shared seven useful tactics to improve lead generation on social media. Sehl says, “Before starting a social media lead campaign, make sure you are familiar with the demographics of... [Read more]

SEO content is that content created to rank in search engines like Google. It helps you to build your online reputation and grow business. Ahrefs contributor Joshua Hardwick has shared an eight-step guide to help you create great SEO content. Hardwick says, “No matter what your business does, you can only get so much organic traffic... [Read more]

When it comes to video marketing you need to be on YouTube. By creating an effective channel and getting more and more followers you can improve your business. The Film School for Marketers has published a new podcast episode ‘How to Start an Effective Business YouTube Channel, The Cheap Way’ to help you create a new YouTube channel... [Read more]

Shopping cart abandonment is one of the biggest issues e-commerce businesses are facing for a long time. It is almost impossible to completely get rid of it but with right strategies you can reduce the abandonment rate. Search Engine Journal’s Corey Morris has shared six ways to reduce shopping cart abandonment. Morris says, “I... [Read more]

Lead generation is an important process to continuously get new customers. With the selection of right channels you can target your audience online and persuade them to become customers. Mike Koenigs and Terry Rice are hosting a webinar ‘Get 10-24 High Quality Business Leads Per Day with LinkedIn’ on Wednesday, March 11, 2020 at 9.00 pm... [Read more]

Snapchat has more than 190 million daily active users. This social media platform has 80 million of of its users in North America. With an attention grabbing marketing strategy you can promote your business using Snapchat. Search Engine Journal contributor Beverley Theresa has shared 10 ways your business can use Snapchat. Theresa says,... [Read more]