The core objective behind content creation is to create more earning opportunities and improve your marketing ROI. For this purpose you need to develop persuasive content that helps youto grab attention of your prospects and convert them. IMPACT team is hosting a webinar on ‘Content that Drives Revenue: How to Get Leadership to Buy-In’ on... [Read more]

It is important to reach out your target audience at the right time. By doing this you are increasing the chances of conversion. To help you publish your social media content at the right time, Blogging Wizard contributor David Hartshorne has published an article highlighting seven useful social media scheduling tools. Hartshorne says, “There... [Read more]

It is important to get your website featured in the search engines to achieve best possible ROI. You can use different plugins to make sure that your WordPress site makes it into Google search results. But, content is of utmost importance to attract search engines. Business 2 Community contributor Jennifer Stone has shared seven ways to help you... [Read more]

People all around the world like to know what’s new and interesting. Sites that curate news can become a good business for small marketers. That was the principle that IM NewsWatch was founded on. We limit our news to one niche, online business, but there are many other niches, particularly related to popular culture, that also have a lot of followers.... [Read more]

According to a HubSpot study, 76% of users look for interesting content on Facebook. Also, content consumption on Facebook has increased 57% since 2014. With this rising popularity graph of the social network, most of us are tempted to advertise on Facebook. But not all ads perform well. You need to create the ads that catch attention of your... [Read more]

You can improve customer retention and gain their trust by delivering personalized customer experiences across different marketing channels. Right use of data in creating personalized marketing campaigns can help you to achieve better ROI. eMarketer is hosting a webinar on ‘Personalization—Using Data for a Better Customer Experience’... [Read more]

Google Small Business Outreach’s Wendy Gonzalez has shared four ways Google can help you to make your business holiday-ready for the upcoming holiday season. Gonzalez says, “The holidays may feel far away, but businesses are already preparing for the shoppers that will show up in the next couple months. Here are a few ways to make... [Read more]

The secret to simple selling is itself a simple secret: sell what people want to buy. How do you find out what people want to buy? Well, one answer is to ask them? Not a bad answer, but it has two problems: 1. People may not know what they want. 2. People may not be willing to tell you. There is another alternative: get the facts, rather than the opinions, since even the first-hand opinions are questionable.... [Read more]

Google’s featured snippets allow you to get a special position on search result pages. The snippets capture most appropriate description that satisfies the searcher question. MOZ team has published a new video ‘Featured Snippets: What to Know & How to Target’ featuring Britney Muller. Watch this video to learn how you... [Read more]

With proper analysis of customer data you can update your marketing strategy for achieving better results. MarketingProfs is hosting a webinar on ‘Using Customer Insights to Elevate Your Marketing’ on Thursday, October 17, 2019 at 2.00 pm ET. MarketingProfs team says, “Join us to learn how to build out a strong customer (and competitor)... [Read more]

Satisfying customer experience helps you to achieve customer retention goals. It is one of the best ways to strengthen your business. Forbes contributor Jon Picoult has published an article highighting the importance of delivering effective customer experience. Picoult says, “There’s a lot of buzz in the business world about customer... [Read more]

You have heard of "influencers", people whose endorsement makes a product's sales jump. The most familiar influencer, we suppose, is Oprah Winfrey. Whenever she likes a product and tells her fans about it, sales are assured.... [Read more]

Effective lead generation helps you to get more prospects and increase the possibilities of increasing your sales. Entrepreneur Magazine team is hosting a webinar on ‘Tips and Tools for Better Managing Lead Flow and Converting Sales’ on Thursday, November 7, 2019 at 2.00 pm ET. Entrepreneur team says, “This webinar will be moderated... [Read more]

Retaining your existing customer is as important as acquiring new ones. You can retain them with quality products and service combined with satisfying customer service. Business 2 Community team has made available a webcast ‘6 Trends Changing Customer Retention in 2019’ to help you improve your customer retention strategies. B2C... [Read more]

A/B testing is a method that allows you to compare the performance of two different ads in an ad group. It helps you to continue with the one that works for you. Portent contributor Max Trotter has shared six A/B tests to improve your PPC campaigns. Trotter says, “One of the most vital aspects of successful PPC management is to always be... [Read more]

You need to earn sales commissions from your websites in order to pay the bills and earn a living. It's that simple. Billy Darr and Justin Opay< have worked together to create a new software solution that helps you do it with minimal fuss and bother. It's called: Commission Robot. Commission Robot lets you tap into top affiliate networks to quickly build affiliate sites offering multiple products for sale.... [Read more]

In the process of repurposing a piece of content, you change the format of the content, and change the target audience for the content. It allows you to use the same content for two different purposes. Search Engine Journal team is hosting a webinar on ‘How to Repurpose Your Content & Maximize Demand Gen Results’ on Wednesday,... [Read more]

Affiliate link building allows you to to earn additional sales through user-generated content. You can have influencers promote your content and earn more income. Search Engine Journal contributor Julia McCoy has published an article highlighting four ways to begin your affiliate link building journey. McCoy says, “Affiliate marketing... [Read more]

Google Search Console helps you to monitor, maintain, and troubleshoot your website’s presence in Google Search results. It helps you to choose keywords that help you to improve your rankings. Seer Interactive contributor Taylor Hurff has shared three ways to use Google Search Console to improve your keyword rankings. Hurff says, “New... [Read more]

The Zamurai Warrior team, headed by Joshua Zamora, has released a new marketing tool, Tube Charge. Its purpose is to rank videos in the search results. It is designed differently from other ranking tools, and the creators say it can safely rank videos on page 1 while not risking being black-listed by search.... [Read more]

Account-based content marketing uses content to target a specific customers. With this form of marketing, marketers also target a very small group of customers with customized content. Content Marketing Institute is hosting a webinar on ‘ABM: An In-Depth Discussion for Content Marketers’ on Wednesday, October 16, 2019 at 2.00... [Read more]

This year’s holiday season is approaching fast. It’s time to know what kind of trends are expected for this year. eMarketer is hosting a webinar on ‘US Holiday Shopping Forecast 2019’ on Wednesday, October 16, 2019 at 2.00 pm ET. Attend this webinar to learn: A breakdown of eMarketer’s holiday shopping forecast Unique shopping-day... [Read more]

Email is a precious marketing tool. According to HubSpot, email generates $38 for every $1 spent, which means that email has capability of generating 3,800% ROI. But email marketing is not as easy as it sounds. You face challenges at every stage, whether it is getting new subscribers, making them open your emails or taking a desired action. To... [Read more]

There are many ways you can make money from your website. You can publish ads, sponsored content, affiliate links and more. Ezoic Inc. contributor Spencer Haws has shared three ways to help you monetize your niche site. Haws says, “There are tons of ways to monetize your niche site. But I think the easiest ones are: Be an affiliateRun... [Read more]

On Facebook, images and video content get preference over text. To promote your products and services on Facebook, you should invest your creative efforts in designing attention grabbing graphics that help you to convert more customers. TechWyse contributor Adi Suja has published a an infographic featuring all Facebook Image Sizes and Ad Dimensions.... [Read more]

Content Marketing Institute team has published a new video on creating a metadata strategy for content clusters featuring Anna McHugh. CMI team says, “Blending quantitative and qualitative analysis in collaboration with your peers is the best way to get the most out of your B2B marketing content. In this video, Anna McHugh, marketing content... [Read more]

Your content needs to be easy to understand and persuasive. It should help your readers rather than confusing them. Content Marketing Institute contributor Gina Balarin has shared seven tips to create content that your audience would like. Balarin says, “The only way to get over that raised barrier – and regain the trust of buyers and... [Read more]

Your marketing efforts aim at getting the attention of prospects and converting them into customers. There are several elements that help you to create a strong impact of your company and here the choice of right color matters a lot. Jeff Bullas has published a comprehensive article on influence of colors in marketing. Bullas says, “Since... [Read more]