On Facebook, images and video content get preference over text. To promote your products and services on Facebook, you should invest your creative efforts in designing attention grabbing graphics that help you to convert more customers. TechWyse contributor Adi Suja has published a an infographic featuring all Facebook Image Sizes and Ad Dimensions.... [Read more]

Content Marketing Institute team has published a new video on creating a metadata strategy for content clusters featuring Anna McHugh. CMI team says, “Blending quantitative and qualitative analysis in collaboration with your peers is the best way to get the most out of your B2B marketing content. In this video, Anna McHugh, marketing content... [Read more]

Your content needs to be easy to understand and persuasive. It should help your readers rather than confusing them. Content Marketing Institute contributor Gina Balarin has shared seven tips to create content that your audience would like. Balarin says, “The only way to get over that raised barrier – and regain the trust of buyers and... [Read more]

Your marketing efforts aim at getting the attention of prospects and converting them into customers. There are several elements that help you to create a strong impact of your company and here the choice of right color matters a lot. Jeff Bullas has published a comprehensive article on influence of colors in marketing. Bullas says, “Since... [Read more]

Your email marketing performance depends on the use of language in your emails as its level of persuasion leads your prospects to take an action. AWeber contributor Shelby McGuigan has shared a list of eight most effective words that can improve your email marketing performance. McGuigan says, “There’s a simple way to transform your... [Read more]

With changes in search engine algorithms, many a times we notice a drop in the incoming traffic. With proper analysis of search algorithm and your website structure, you can avoid such decline. Seer Interactive contributor Katie Kirchner has shared 18 ways to diagnose decline in your site’s organic traffic. Kirchner says, “We’ve... [Read more]

It is your content that enables you website to achieve top Google rankings and receive more organic traffic. For achieving desired performance you need to optimize your content for SEO. Cognitive SEO contributor Andreea Sauciuc has shared a six-step guide to help you create content that enables you to get your site ranked in Google. Sauciuc says,... [Read more]

Searchmetrics contributor Jordan Koene has published a new ‘Voices of Search’ podcast ‘The Perils of Over-Optimizing Website Content’. In this podcast, Koene explains the importance of optimizing your web content for achieving good search engine rankings and how over-optimization can harm your SEO reputation. Searchmetrics... [Read more]

Well-designed website and quality content developed with right optimization strategies help you to increase organic traffic from the website. Ezoic Incl team has published a new video ‘How to Test Organic Search Results to Improve Rankings & Traffic’ featuring Tyler Bishop. Ezoic team says, “Join Tyler as he shows how to... [Read more]

This year’s holiday season is approaching fast. It’s time to know what kind of trends are expected for this year. eMarketer is hosting a webinar on ‘US Holiday Shopping Forecast 2019’ on Wednesday, October 16, 2019 at 2.00 pm ET. Attend this webinar to learn: A breakdown of eMarketer’s holiday shopping forecast Unique shopping-day... [Read more]

Well-designed email campaign templates can help you to earn better ROI as compared with plain text emails. Your email template also gets associated with your brand. AWeber is hosting a webinar on ‘You’re Being Lied to. Here’s Why Email Templates Won’t Hurt Your Business’ on Tuesday, October 15, 2019 at 2.00 pm ET. Attend... [Read more]

Quality content helps you to generate more web traffic. It plays a pivotal role in strengthening your web presence. Along with this, your sales also depend on how you approach your prospects and customers through your content. Searchmetrics contributor Jordan Koene has published a new podcast episode ‘Unifying Organic and Paid Content’... [Read more]

An effective email marketing strategy helps you to persuade your subscribers to make a purchase. Clarity in your writing can help you to achieve your email marketing goals. Copyblogger’s Sonia Simone has shared a useful recipe for creating great email campaigns. Simone says, “You’ve heard it a thousand times: The money’s in... [Read more]

The content optimization process help you to make sure that your content is written in a way that it can reach the largest possible target audience. You can optimize your content by making sure that essential keywords are included in the text and you are also taking care of various SEO tags so that your content features in the search engines. Many... [Read more]

Creativity is the most important element when it comes to launching your marketing campaigns. By instilling creative ideas into your marketing strategy, you can make your efforts more impactful. The Writer Files podcast host Kelton Reid has published a new episode ‘How to Recharge Your Creative Batteries’ featuring bestselling author... [Read more]

Instagram marketing expert Dominic has published a YouTube video ‘Instagram Hashtag Strategy 2020’ to help you improve your Instagram Hashtag use and achieve better social media marketing ROI. Dominic says, “In this Instagram Hashtag video I will reveal to you the MOST EXTENSIVE Hashtag Strategy to ever exist on that planet. Well.... [Read more]

The robots meta tags and the x‑robots-tag intimate the search engines to crawl and index your website. You need comprehensive knowledge of both these SEO elements to use them in best possible manner. Ahrefs contributor Michal Pecánek has published a short guide on Robots Meta Tag & X‑Robots-Tag to help you understand and use these tags... [Read more]

Backlinks are the links that your site gets from other websites. Backlinks help you to improve your SEO rankings resulting into more website traffic. Ahrefs’ Joshua Hardwick has published a comprehensive article on Backlinks highlighting some useful ways to get more backlinks to your site. Hardwick says, “There are three ways to get... [Read more]

You need to try new techniques and approaches to establish relationships with your buyers to keep the sales going. MarketingProfs is hosting a webinar on ‘Top Tips for Successful Demand Generation’ on Thursday, October 24, 2019 at 2.00 pm ET. MarketingProfs team says, “Join us to learn how to improve the effectiveness of your programs... [Read more]

With effective link building exercise you can strengthen your website’s authority, get more referral traffic and enhance your sales. But it is very important to adopt ethical tactics for acquiring new links for your website. Ahrefs contributor Joshua Hardwick has published a new video ‘Link Building for a New Website: 5 Actionable Ways... [Read more]

Google displays featured snippets at the top of its Organic results. The snippets show the extracts from the web pages that answer search engine queries. Portent contributor Evan Hall has shared an article on how you can compete to get listed in the featured snippets. Hall says, “Your content must rank on the first page of Google’s search... [Read more]

Search Engine Land team has made available an on demand webinar ‘The Elements of SEO — Exploring The 2019 Periodic Table of SEO Factors’ to help you understand the usefulness of certain elements to build a modern SEO strategy. SEL team says, “While much of the foundation of search engine optimization has either stayed the... [Read more]

With Instagram you get a chance to interact with a large audience among its more than 1 billion users. With appropriate campaigns you can reach your target customers and increase sales. Social Media Examiner contributor Natasa Djukanovic has shared five ways to humanize your Instagram account for improved success. Djukanovic says, “Want... [Read more]