Seven Social Media Marketing Predictions for 2023 - IM NewsWatch, January 3, 2023

January 3rd, 2023 at 6:54 am EDT


 

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How Data Science Can Boost SEO Strategy in 2023 [Video]

Digital Marketing Institute has published a video recording of its webinar ‘How Data Science Can Boost SEO Strategy in 2023’ featuring Neil Patel & Chris Penn. Watch the video to learn: What does data-driven actually mean Optimizing the user experience and what to watch out for in UX in 2023 Understanding your target audience through... [Read more]

Six Steps to Future-Proof Your B2B Marketing for Greater ROI in 2023, January 17 [Webinar]

ROI-focused content is the key to solving both challenges in 2023. But it’s going to require a change in mindset, a focus on your buyers, and the courage to fight for ROI-producing content over unwanted, impersonal, assembly-line promotions. MarketingProfs is hosting a webinar ‘Six Steps to Future-Proof Your B2B Marketing for Greater ROI... [Read more]

URL Redirects for SEO: A Technical Guide [Guide]

URL redirection, also called URL forwarding, is a technique for making a web page available under more than one URL address. When a web browser attempts to open a URL that has been redirected, a page with a different URL is opened. Search Engine Journal has published ‘URL Redirects for SEO: A Technical Guide’ featuring a comprehensive overview... [Read more]

The Affiliate Product Creator’s Handbook; how it’s done #ad

When you build a product, the ideal is to build one many people (“affiliates”) will want to promote. The Affiliate Product Creator’s Handbook shows how one product developer did it. Specifically, it is self-referential; it shows how Mark Zschiegner, the author, built The Affiliate Product Creator’s Handbook. He used automation... [Read more]

State of SEO: In-House Report [Report]

Search Engine Journal has published ‘State Of SEO: In-House Report’ featuring SEO strategies to boost your business performance. The SEJ team says, “Our latest State of SEO report has all the first-party data you need to inform your 2023 strategy. We gathered information from SEO pros, just like you, on topics ranging from salaries... [Read more]

Seven Social Media Marketing Predictions for 2023

Social media platforms are driving the business ecosystem today by connecting them with their customers. Every year, social media continues to evolve and get better. Search Engine Journal contributor Bea Canuel has published an article featuring seven expert social media marketing predictions for 2023. She says, “With emerging technologies, never-ending feature... [Read more]

Creative Intelligence And Its Role in Online Advertising [Podcast]

Search Engine Journal has published the latest episode of the Search Engine Journal podcast ‘Creative Intelligence And Its Role In Online Advertising’ featuring Alex Collmer. Loren Baker says, “You may have heard of artificial intelligence, but what about creative intelligence? Alex Collmer, CEO of VidMob, joined me on SEJ Show to... [Read more]

CodeHub: become a part of the $multi-billion software industry #ad

CodeHub lets you build your own Digital Product Selling Platform and start your own software selling business today. The software (or, more generally, digital products) industry is expanding rapidly and did a business of $ 331 Billion in 2022 alone, according to industry experts. Today, you can become an owner of a fully-functioning software selling... [Read more]

Why Your Blog Strategy Isn’t Driving Traffic [Video]

Blogging is a creative process. Quality content publishing can help you attract new visitors and keep them for life. Watch Neil Patel’s video ‘Why Your Blog Strategy Isn’t Driving Traffic’ to grow your blog. He says, “Markers that prioritize blogging are 13X more likely to see a positive return on their investment. Though so... [Read more]

Here’s How To Plan And Budget For 2023 Cybersecurity Trends [Panel Discussion]

Forrester has made available a video replay of a panel discussion on ‘Here’s How To Plan And Budget For 2023 Cybersecurity Trends’. The Forrester team says, “As 2023 approaches, security leaders are hard at work planning for the cybersecurity trends headed our way – setting budgets, developing plans, and establishing priorities.... [Read more]

What Is The Purpose Of Content Marketing? [Answered]

Forbes expert Nick Kraus has published a blog post answering the question ‘What Is The Purpose Of Content Marketing?’. He says, “As the founder and CEO of Kraus Marketing, a full-service digital marketing agency, I’ve seen firsthand how successful content marketing can be for businesses. I’ve also seen how so many companies get... [Read more]

New Year 2023 PLR Bundle: 16 Products to call your own #ad

Jason Oickle‘s New Year 2023 PLR Bundle is a time-limited New Year offer that includes all the PLR internet marketing packages he released during 2022. You’re getting 16 PLR Lead Magnet packages targeting many different sub-niches in the Internet Marketing category. Each package includes: A beefy guide that you can give away, A mobile... [Read more]

Understanding Minimum Viable Product

A minimum viable product, or MVP, is a product with enough features to attract early-adopter customers and validate a product idea early in the product development cycle. Copyblogger contributor Pamela Wilson has published an article explaining the concept of Minimum Viable Product. She says, “Copyblogger Academy features the Minimum Viable Product... [Read more]

14 Ways to Use Instagram Stories Highlights

Instagram Stories Highlights allows its users to feature specific parts of the stories published on the social network. Social Media Examiner contributor Ana Sonnenberg has published an article featuring 14 ways to use Instagram Stories Highlights for marketing. She says, “How can you use Instagram Stories Highlights to your brand’s advantage?... [Read more]

How to Increase Facebook Engagement in 2023 [Video]

LYFE Marketing has published a new video ‘How to Increase Facebook Engagement in 2023’ sharing useful strategies to improve Facebook engagement in the new year. Sherman Standberry says, ” If you’re wondering how you can increase your Facebook engagement in 2023, then you’re in luck! We’re going over Facebook algorithm... [Read more]

RapidReviewz: Commercial rights to AI-written video product reviews #ad

RapidReviewz fits into a natural slot in marketing infrastructure. People considering buying a product often seek out reviews of the product to assess how well it will fit their needs.... [Read more]

How to Get Facebook Ads Working for You in 2023 [Podcast]

Facebook advertising is a proven way to reach your target audience and grow sales. With carefully crafted targeted ads, you can achieve your desired goals on social media. Social Media Examiner has published the new episode of the Social Media Marketing podcast ‘How to Get Facebook Ads Working for You in 2023’ featuring Molly Pittman. Watch... [Read more]

Landing Page Conversion: 4 powerful ways to develop a cohesive, effective strategy [Video]

Marketing Experiments’ Flint McGlaughlin has published a new video ‘Landing Page Conversion: 4 powerful ways to develop a cohesive, effective strategy’ featuring useful strategies to create result-oriented landing pages. He covers: Leverage the Blueprint (https://meclabs.com/course/blueprint/) as a guide (but not a template) to create... [Read more]

How To (Actually) Grow Your Newsletter [Video]

Watch Copyblogger’s podcast episode ‘How To (Actually) Grow Your Newsletter: The Growth Assassin Behind Codie Sanchez and Milk Road’ featuring Tim Stoddart and Matthew McGarry. The Copyblogger team says, “Matt McGarry works behind the scenes growing some of the most popular newsletters in the world. On this week’s episode,... [Read more]

Content Sparks 50% off annual sale ends tonight #ad

You may be familiar with ContentSparks from our prior mentions of their on-sale courses in our newsletter. They are the creator of business courses and personal growth courses that they make available to teachers and coaches who need complete, thoughtful courses to present to their followers.... [Read more]

Top Mobile Trends for 2023 [On-Demand Webinar]

Adweek’s ‘Top Mobile Trends for 2023: The Marketer’s Guide to the New App Economy’ webinar is available on-demand to watch. The Adweek team says, “Join leaders from IHOP, Wavemaker, Horizon Media and T-Mobile Advertising Solutions for a look at how media and creative strategies are keeping pace with these mobile ad changes.... [Read more]

Planning Guides 2023: B2B Marketing Leaders [Webinar Replay]

Forrester has made available the replay of its webinar ‘Planning Guides 2023: B2B Marketing Leaders’. The Forrester team says, “Forrester’s 2023 Planning Guides can help marketing leaders ease annual planning decisions, with insight into the investment priorities driving business growth for the challenges ahead. Watch this webinar... [Read more]

Forbes Highlights Five Biggest Business Trends in 2023

Forbes contributor Bernard Marr has published an article featuring the five biggest business trends in 2023 everyone must know about. He says, “Here are the trends I believe will have the greatest day-to-day impact on the way we work and do business in 2023. 1. Accelerated digital transformation In 2023, we see the continuation of innovations... [Read more]

Creating Content for TikTok [Podcast]

Digital Marketing Institute has published a new episode of The Ahead of the Game podcast ‘Creating Content for TikTok’ featuring Peter Shannon and Olive Maher. The DMI team says, “Are you making the shift to using videos on your social platforms? Have you started thinking about using TikTok but don’t know where or how to start?... [Read more]

SEJ Lists Best SEO Courses Online

Search Engine Journal founder Loren Baker has published a list of the best free and paid SEO courses available online. He says, “If you’re just getting started in SEO, you’re a mid-level professional looking to add tools to your toolbox, or even a seasoned veteran seeking the latest tricks, we’ve got just the thing. Below, we’ve compiled... [Read more]

Instagram Marketing: An In-Depth Guide [Guide]

Search Engine Journal has published ‘Instagram Marketing: An In-Depth Guide’ to help marketers achieve better marketing performance on Instagram. Brian Fredrick says, “Instagram is a powerful social media channel with considerable marketing potential to grow an audience and reach your customers. So, if you don’t have an account for... [Read more]

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