Search Engine Land contributor Kelly Ayres has published an article featuring seven video optimization tips to boost your organic reach in 2025. She says, “If you’re inspired to ramp up your investment in video, let’s roll up our sleeves and get into optimization. 1. Analyze your current videos Assuming you’ve posted some video content... [Read more]

Web crawlers, also known as spiders or bots, systematically browse the internet to index and update website content for search engines. They play a crucial role in SEO by helping search engines discover and rank web pages. Search Engine Land has published ‘A guide to web crawlers: What you need to know’. James Allen says, “This guide... [Read more]

A Digital Asset Management (DAM) system streamlines the storage, organization, and retrieval of digital content, enhancing workflow efficiency. It ensures brand consistency, easy collaboration, and secure access to assets. Content Marketing Institute is hosting a webinar ‘The Future of Measurement: Create Meaningful Difference to Drive Brand... [Read more]

Do you have a launch coming up? Map Your Launch Funnel is for you. It’s like a mini-course on product launches in one comprehensive planner. It’s available at a 60% discount today only. You have heard the old wisdom, “If you fail to plan, you plan to fail.” That certainly applies to product launches. There are dozens of things that... [Read more]

Content marketing success relies on creating valuable, audience-focused content that drives engagement and conversions. Consistency, SEO optimization, and data-driven strategies ensure long-term impact and brand growth. Content Marketing Institute contributor Robert Rose has published an article featuring seven laws for content marketing success. He... [Read more]

AI chatbots enhance SEO by improving user engagement, reducing bounce rates, and providing instant responses to queries. They also help optimize content by gathering insights from user interactions, boosting search rankings. Search Engine Journal contributor Kevin Indig has published an article on the state of AI Chatbots and SEO. He says, While AI... [Read more]

This is a reminder for the Adweek webinar on February 27, 2025. Marketing measurement is crucial for tracking performance, optimizing strategies, and maximizing ROI through data-driven insights. It helps businesses refine campaigns, allocate budgets effectively, and enhance customer engagement. Adweek is hosting a webinar ‘The Future of Measurement:... [Read more]

The introductory MovieReelAI webinar is scheduled for 10:00 AM NY time today. It promises insights into using AI to build a prosperous business with videos. You won’t want to miss. Get ready to learn how AI-driven video creation can transform your content strategy and significantly boost your earnings. If you haven’t already claimed your seat,... [Read more]

This is a reminder for the DMD webinar on February 27, 2025. As privacy regulations evolve and consumer data preferences shift, marketers face the dual challenge of delivering personalized experiences while maintaining compliance and respecting user privacy. Digital Marketing Depot is hosting a webinar ‘Balancing Personalization and Privacy’... [Read more]

Local SEO Schema helps businesses enhance their search visibility by providing structured data that improves how search engines understand location-based information. Implementing LocalBusiness schema markup can boost local rankings, increase click-through rates, and display rich snippets like business hours, reviews, and addresses in search results. Search... [Read more]

This is a reminder for the MarketingProfs webinar on February 27, 2025. MarketingProfs is hosting a webinar ‘CTV in the B2B Funnel: How to Drive Demand With Streaming Ads’ on Thursday, February 27, 2025, at 2.00 pm EST. The MarketingProfs team says, “Connected TV (CTV) advertising is no longer just an awareness channel. It’s... [Read more]

"Cloudflare 301" shows you how to use Cloudflare, the freemium website security and speed solution. You need to use Cloudflare to stand between your website and your end users. It's available at no charge and keeps scammers from taking over your site.... [Read more]

Click fraud in lead generation occurs when fraudulent clicks, often from bots or competitors, drain ad budgets without generating real leads. This deceptive practice skews campaign data and reduces ROI, making fraud detection tools essential. Search Engine Journal contributor Benjamin Wenner has published ‘Beyond Tools: A Google Ads Guide To Detecting... [Read more]

From email to social media to in-person, your marketing should meet customers wherever they are, at every stage of their journey. Adweek is hosting a webinar ‘Data-Driven Conversations That Resonate’ on Thursday, April 3, 2025, at 1.00 pm ET. The Adweek team says, “Discover an integrated approach to break down siloes between... [Read more]

Facebook Ads retargeting helps businesses re-engage users who have previously interacted with their website, app, or content. By delivering personalized ads based on past behavior, it boosts conversions and maximizes ad spend efficiency. The latest ‘HubSpot Marketing’ video is titled ‘Facebook Ads Retargeting – A Complete... [Read more]

Complyfi introduces an advanced consent management platform, tailored for enterprises and marketing agencies overseeing compliance across numerous clients or websites.... [Read more]

TikTok content thrives on creativity, authenticity, and engagement, making short-form videos a powerful tool for storytelling and marketing. From trends and challenges to educational snippets, brands and creators can leverage TikTok’s algorithm to reach massive audiences. HubSpot has published an article featuring the TikTok content trends to watch... [Read more]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘Grok 3 vs GPT-o1: Which Is Actually Better?’. The HubSpot team says, “What if everyone had access to human-level intelligence for... [Read more]

Ahrefs has published a new video ‘Meet The Man Using Google to Steal Customers From Tinder’. The Ahrefs team says, “Meet Scott Valdez, the man who uses Google in a unique way to help people make online dating completely hands-off. In this interview, Scott shares how he built his multi-million dollar business using Google search to... [Read more]

DFY Super Affiliate is the solution to a problem many digital marketers have, particularly beginners: they are faced with overcomplicated systems that don't deliver results.... [Read more]

In today’s modern digital advertising landscape, measuring the incremental impact of your marketing spend remains a challenge. And traditional methods, such as econometric models or geo-tests, often lack precision when connecting campaigns to key performance metrics. MarketingProfs is hosting a webinar ‘How Indeed Uses Snowflake Data Clean... [Read more]

Watch the exclusive MOZ POD podcast episode ‘How to Build a Successful SEO Consultancy’. The MOZ team says, “Chima Mmeje, Senior Content Marketing Manager at Moz, sits down with Luke Carthy, to explore strategies for becoming a successful SEO consultant. With expertise in CRO, analytics, and SEO, Luke brings insights for gaining C-suite... [Read more]

Search Engine Land has published ‘How to restructure your website using personas: A guide for better results’. Adam Heitzman says, “Ever notice how website visitors rarely follow the exact path you’ve planned for them? You might build great landing pages for different customer types, but visitors have their own plans. They Google... [Read more]

Search Engine Journal is hosting a webinar ‘High-Quality Conversions: How To Optimize Your Website & Boost Growth’ on Wednesday, March 13, 2025, at 2.00 pm ET. The SEJ team says, “Ready to turn your site into a powerful growth engine in 2025? Join us as we unpack the strategies top brands use to optimize their sites... [Read more]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘This AI Tool Is Like OpenAI Operator But Free’. The HubSpot team says, “Can a small European startup outperform OpenAI? Kipp and... [Read more]