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Pay-per-click (PPC) advertising is a digital marketing model where advertisers pay a fee each time a user clicks on their ad. Advertisers bid on keywords or phrases they want their ads to appear for in search engine results. When a user searches for one of those keywords or phrases, the advertiser’s ad will appear among the top results. Search... [Read more]

The world of search has seen massive change recently. Whether you’re still in the planning stages for this year or underway with your 2024 strategy, you need to know the new SEO trends to stay ahead of seismic search industry shifts. Search Engine Journal is hosting a webinar ‘SEO In 2024: Top Priorities, Challenges, And Opportunities’... [Read more]

Artificial intelligence (AI) marketing is the use of AI to gather customer insights and create better content. AI-guided marketing assets are personalized and optimized for the customer journey. This can include chatbots, targeted advertising, and content generation. HubSpot contributor Caroline Forsey has published an article featuring a review of... [Read more]

The AI Profit Sync Challenge is a 5-day live challenge with Bill McIntosh. During this event, McIntosh will walk students through the entire process of creating their first (or next) digital course using the power of AI, step by step. A “challenge” in the educational world is a training + practical implementation event. Therefore, every... [Read more]

Google Search Central has published a new video ‘Rewriting the SEO Starter Guide’. The GSC team says, “The SEO Starter Guide is getting a refresh! Have you ever wondered how the Search team plans and writes such a document? In this episode of Search Off the Record, John Mueller, Gary Illyes, and Lizzi Sassman discuss which topics are... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Create YouTube Video Podcasts That Perform’ featuring Jay Clouse. The SME team says, “Want to put your podcast on YouTube? Wondering how to adapt your show for video viewers? Explore creating video podcasts on YouTube.” https://www.youtube.com/watch?v=tKB4QpKZGyk Social... [Read more]

A social media strategy can help you reach a wider audience and reinforce your brand identity across multiple marketing channels. HubSpot has published a new video ‘How to Create a 2024 Social Media Strategy Plan’. The HubSpot team says, “Whether you’re a small business owner, a content creator, or a social media manager,... [Read more]

This is a reminder for the CMI webinar to be held on January 31, 2024. How we create and deliver content, engage audiences, and drive growth will be completely transformed in 2024 – and webinars are no exception. Content Marketing Institute is hosting a webinar ‘Webinar and Digital Event Predictions for 2024’ on Wednesday, January 31,... [Read more]

This is a reminder for the Adweek webinar to be held on January 31, 2024. By leveraging data effectively, marketers can create more meaningful connections with their audience, drive business growth, and navigate the complexities of today’s competitive marketplace. Adweek is hosting a webinar ‘Is Your Data Ready for AI?’ on Wednesday,... [Read more]

Watch Brian Dean’s latest video on ‘This Simple Email Sequence = $103k/mo’. Learn how Brian generates 100k+ per month via email marketing. https://www.youtube.com/watch?v=ugK6SjHmBds    [Read more]

Gravity AI may be your best chance to crack the Amazon code and earn good Amazon commissions. Glenn Kosky has been studying Amazon's affiliate program, looking for simple ways for an affiliate to increase their commissions without a lot of hassle.... [Read more]

TikTok Shop has the potential to totally revolutionize social commerce. With U.S. adults currently spending some 4.4 billion minutes daily on TikTok, the ability to make videos shoppable can be a gamechanger. That’s why it is critical for marketers to understand how to adapt their strategies to maximize sales. Adweek is hosting a webinar ‘The... [Read more]

Digital Marketing Depot has published a new white paper titled ‘5 AI-Powered Strategies for Ecommerce Personalization’. The DMD team says, “These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them. The responses from more than 600 organizations... [Read more]

HubSpot has published a new video ‘8 Google Docs Hacks to Maximize Productivity’. The HubSpot team says, “Google Docs is so multi-faceted and multi-functional; it’s easy to get overwhelmed when learning your way around. In this video, you’ll learn how to maximize efficiency and productivity in Google Docs with... [Read more]

AI Commissions 2024 automates everything you need to make sales, get traffic, generate commissions, create graphics, build websites, make videos and much more.... [Read more]

Large language models (LLMs) are artificial intelligence (AI) programs that can generate and recognize text. They are machine learning models that can perform language-related tasks like translation, content summarization, answering questions, and code and content generation. MOZ has published the latest episode of the Whiteboard Friday video ‘What... [Read more]

The new year has just begun, and the digital marketing landscape continues to evolve rapidly. AI will play a pivotal role in sculpting the future of customer acquisition, but it is still an uncharted realm of strategies and tactics. Digital Marketing Depot is hosting a webinar ‘AI-Forward Marketing: Your Roadmap to Revenue Growth in 2024’... [Read more]

HubSpot has published the latest episode of ‘How To Avoid Taxes Like The Rich (Legally)’. The HubSpot team says, ” Shaan Puri and Sam Parr are on a campaign to make sure no entrepreneur pays more taxes than absolutely necessary. They’re joined by Ankur Nagpal, the founder of Teachable and resident tax genius, to share the 10 tax... [Read more]

Webilo is being launched today by Dr. Amit Pareek and his partner, Atul Pareek, the Founders of Webilo. Webilo introduces new generation of DFY (Done For You) websites. These come with pre-built templates and are equipped with essential ADA and GDPR policies. To introduce this new software, Dr. Pareek is holding a launch workshop this morning, right... [Read more]

Social media marketing (SMM) is the use of social media platforms to promote products and services and connect with audiences. HubSpot has published ‘Social Media Marketing: The Ultimate Guide’. Kristen Baker says, “There are a variety of reasons why your company should use social media marketing. We’ve created a list of the... [Read more]

Google Search Central has published a new video answering the question ‘Can my entire site be re-indexed at my request?’. The GSC team says, “In this episode of #AskGooglebot, John Mueller answers whether or not there is a tool to request Google Search to re-index an entire website. Watch along as John shares best practices for updating... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Create YouTube Video Podcasts That Perform’ featuring Jay Clouse. The SME team says, “Want to put your podcast on YouTube? Wondering how to adapt your show for video viewers? Explore creating video podcasts on YouTube.” https://www.youtube.com/watch?v=tKB4QpKZGyk Social... [Read more]

Watch Brian Dean’s latest video on ‘How to Go From $100k to $1M+’. Learn how to scale your business from 6 to 7 figures in annual revenue. https://www.youtube.com/watch?v=jhsOUEnWM38  [Read more]

Digital Marketing Depot has published a new white paper titled ‘The 5 best practices of leading marketing teams’. The DMD team says, “These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them. The responses from more than 600 organizations were... [Read more]

Between creating a single view of your customers, evolving privacy concerns, and the urgency to maximize campaign ROI, we marketers face growing challenges. MarketingProfs has made available its webinar ‘How to Navigate Transformative Trends and Power Your Data-Driven Marketing’ on-demand. The MarketingProfs team says, “Join Lourenço... [Read more]

MarketingProfs contributor Robert Half has published an article featuring 2024 must-know insights and trends for marketers. He says, “Fully 94% of marketing and creative managers are struggling to find the talent they need, especially in areas like marketing automation and UX design, Robert Half research found. But the following tips and insights... [Read more]