HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘HubSpot Co-Founder Introduces The Future Of Ai Agents’. The HubSpot team says, “Kipp and Kieran dive into an engaging conversation with HubSpot Co-Founder... [Read more]

Backlink Gap Analysis identifies missing backlink opportunities by comparing a website’s link profile with its competitors. It helps businesses improve SEO performance by targeting high-quality sites where competitors have links but they do not. Similarweb contributor Darrell Mordecai has published ‘Backlink Gap Analysis: The Complete Guide’. She... [Read more]

The latest The SERP’s Up SEO podcast episode is titled ‘Landing your next SEO client with the right pitch’. The Wix team says, “How can agencies effectively communicate the value of their SEO services while pitching to potential clients? Wix’s Mordy Oberstein and Crystal Carter are back to lay out... [Read more]

AITribes, the AI tech of the Year is coming tomorrow from Ben Murray and Karthik Ramani. They will be introducing it on what may be the most important webinar of the year. They will show how novices are using it to do the most important thing in marketing: build a loyal tribe of buyers they lead, using unique AI. AITribes creates all-in-one community... [Read more]

Content Marketing Institute has published a new video ‘Human Marketers Gather To Determine AI’s Role’. The CMI team says, “At the Marketing AI Institute’s recent MAICON conference, dueling ideas emerged about the role artificial intelligence should play in marketing. Robert Rose agrees with fellow presenters who say AI will fundamentally... [Read more]

MOZ has published the latest Whiteboard Friday video ‘Getting Buy-In for Customer Stories’ featuring Joel Klettke. The MOZ team says, “On today’s Whiteboard Friday, we’re gonna tackle the toughest question in customer stories, far and away the biggest challenge we saw across 300 plus... [Read more]

Google Search Central has published the latest episode of the ‘Search Off the Record’ podcast titled ‘Trending Now: Stay on Top of Google Search Trends’. The GSC team says, “Take a different approach to analyzing search trends. Instead of finding data for terms and topics you’re interested in, start with rising terms... [Read more]

Velocity Profits [coming soon] is a tried and tested formula designed to help you generate consistent, passive income through affiliate marketing using video. This innovative method has seen early adopters venturing into untapped traffic sources such as TikTok, achieving impressive daily profits. It will soon be launched for marketers who want to enhance... [Read more]

With AI-driven analytics, businesses can gain deeper insights into customer behavior, enabling more informed decision-making and personalized marketing strategies. The latest ‘Masters in Marketing’ video is titled ‘7 Latest AI for Business Strategies’. This video covers the following: Customer Service Chatbots AI-Powered Ad... [Read more]

This is a reminder for the Adweek webinar to be held on September 17, 2024. Measurement in marketing is crucial for assessing the effectiveness of campaigns, allowing businesses to make data-driven decisions. It helps optimize strategies, allocate resources efficiently, and maximize return on investment. Adweek is hosting a webinar ‘The Future... [Read more]

This is a reminder for the DMD webinar to be held on September 17, 2024. Digital Marketing Depot is hosting a webinar ‘Driving Brand Growth: Using DAM and AI to Keep Up With Content Demands’ on Tuesday, September 17, 2024, at 1.00 pm EDT. The DMD team says, “For professionals in content management, marketing, or technology roles,... [Read more]

Voisi AI is all you need for your audio creation needs. For example, some applications only provide text-to-voice services, without doing translations. If you wish to transcribe your text into a different language, you're forced to translate it separately before employing the app. But Voisi AI handles it all.... [Read more]

HubSpot has published a new video ‘HubSpot Product Updates: Home For Marketers & More’. This video covers the following: Home for marketers Billing for subscriptions CRM & live validation on forms Updates to the Slack app: attachment & link sharing now supported. HubSpot  [Read more]

A brand video strategy is essential for building emotional connections with your audience, enhancing brand awareness. It conveys your message visually, making it more memorable and engaging, which helps drive conversions and brand loyalty. Social Media Examiner has published the latest Social Media Marketing... [Read more]

A keyword strategy in SEO is crucial for aligning your content with search intent, helping your site rank higher on search engines. It drives relevant traffic, improves visibility, and boosts overall search engine performance. Semrush has published a new video ‘Develop a Keyword Strategy in Seconds and Establish Your Topical Authority’. The... [Read more]

Short videos hold immense power… the fact that we devote hours watching them verifies their value. Neil Napier and his team has created Slick, which gives you a foolproof technique to transform your existing videos into viral short reels…... [Read more]

Content distribution ensures your content reaches the right audience through various channels, maximizing its visibility and impact. It enhances engagement, drives traffic, and supports broader marketing goals by delivering content where your audience is most active. Content Marketing Institute contributor Ann Gynn has published an article featuring... [Read more]

Demand generation focuses on creating awareness and interest in a company’s products or services, driving long-term engagement. It integrates marketing strategies to nurture prospects and convert them into loyal customers. Content Marketing Institute is hosting a webinar ‘Demand Generation Masterclass’ on Wednesday, August 14, 2024,... [Read more]

International SEO optimizes your website for different countries and languages, ensuring global visibility. It focuses on geo-targeting, language-specific keywords, and local search engine preferences to drive international traffic. Search Engine Journal has published ‘International SEO Expansion: Best Practices Guide’. It covers the following: A... [Read more]

Master Affiliate Profits is the beginning of a new era in affiliate marketing, along with a unique partnership opportunity unlike any other. MAP, an abbreviation for Master Affiliate Profits, stands as an innovative approach to affiliate marketing. This is where conventional affiliate marketing meets unparalleled creativity.... [Read more]

For better or worse, brands dominate Google search results. As more results are generated by AI and machines start to understand the offline and online world, big brands are only going to get more powerful. Search Engine Journal is hosting a webinar ‘Brands Rule Google: Why Building a Brand Is Key To SEO’ on Wednesday, October 2,... [Read more]

In today’s competitive e-commerce landscape, personalization is no longer a luxury; it’s a necessity. Digital Marketing Depot is hosting a webinar ‘Personalization at Scale: A Blueprint for Global Success’ on Tuesday, October 1, 2024, at 1.00 pm EDT. The DMD team says, “Hear firsthand from Le Col, a premium cycling apparel brand... [Read more]

In some ways, the formula for ecommerce success is simple—have a meaningful presence on the shopping destinations where your target customer looks for products. Digital Marketing Depot has published ‘Product Feedprint Benchmark Report’. The DMD team says, “The Product Feedprint Benchmark is the authoritative report on this concept,... [Read more]

When customer spending dips, the pressure on marketers to be efficient with every dollar increases exponentially. Each campaign needs to drive real business results from both existing customers and new ones. The media channels you invest in and how you build audience segments can make or break your company’s goals for the year. Adweek is hosting a... [Read more]

To be a successful marketer, it’s critical to be creative, adaptable, and empathetic. Adweek is hosting a webinar ‘Why Curiosity Is a Marketer’s Secret Weapon’ on Monday, September 30, 2024, at 1.00 pm ET. The Adweek team says, “Discover why curiosity is a quality worth nurturing through insights and stories from a few of the inaugural... [Read more]

Digital Marketing Institute has published ‘The Beginner’s Guide to Defining Buyer Personas’. Clodagh O’Brien says, “According to Sales for Startups, marketers who use buyer personas enjoy 73% higher conversions than those who don’t. After all, if you don’t know who you’re aiming your efforts at, how will you... [Read more]

In 2024, Google Advertising leverages AI to deliver more personalized and predictive ad targeting, improving campaign effectiveness. Enhanced automation tools streamline ad creation, budget management, and performance optimization for advertisers. Digital Marketing Depot has published ‘Guide to Cost-Effective Google Advertising in 2024’. The... [Read more]