Quality content gives you an edge to your business. It helps you extend your reach and explore newer opportunities too. Content Marketing Institute contributor Jodi Harris has published an article highlighting some useful secrets for creating quality content. She says, “Answer these three questions to establish and activate your organization’s... [Read more]

Agile marketing is a strategic marketing approach that prioritizes creating high-value deliverables, working in short, intense bursts to achieve goals, and rapidly iterating. HubSpot has published a comprehensive guide called ‘How to Get Started with Agile Marketing’ with good examples. Katrina Kirsch says, “No marketing team follows... [Read more]

Google is hosting the ‘Google Marketing Livestream 2021’ on Thursday, May 27, 2021, at 8.00 pm ET. The Google team says, “Businesses play a critical role in helping our communities thrive. As the world around us continues to change, our commitment to you remains the same: helping you grow your business and meet the needs of today’s... [Read more]

Human Synthesys Studio is cloud-based SaaS video creation software that voices your videos using what they call “Humatars”. It uses images of real humans, real human voices, and text-to-speech software to create high-quality real spokespeople that say whatever you type. They add inflection and emphasis to what they say so it sounds natural, not... [Read more]

Artificial intelligence is renovating the digital landscape. It can help you create personalized experiences for your users. Search Engine Land is hosting a webinar ‘AI-Powered search with Coveo’ on Thursday, May 27, 2021, at 9.00 am EDT. The SEL team says, “We all know the traditional sales funnel has been turned upside down and sideways.... [Read more]

By publishing infographics on your websites, you can grow your online reach and convert more prospects into customers. Kai Tomboc of Easelly has shared five proven ways to use infographics to improve your website authority and rankings. He says, “First off, it’s what we do best here at Easelly, whether it’s through our simple infographic maker... [Read more]

Well-planned email marketing campaigns can help you to grow your business exponentially. With persuasive email campaigns, you can win customers’ trust. 99 Firms has published an article highlighting 14 useful tips to create effective email campaigns. The 99 Firms team says, “To provide you with the most accurate email marketing tips and... [Read more]

Does it make sense to use physical mail in your online business, or in the business of your clients who have an online component to their business? In Mailbox Secrets, Ryan Allaire shows that it makes good sense. Even without thinking deeply, you know you (and most people) get a lot more email than physical mail. At IM NewsWatch, we get over 500 emails... [Read more]

How does affiliate marketing tie in to SEO? More than you’d think. Google algorithm updates have led to mega affiliates and their listicles ranking higher than ever. How do you get your product or service in the mix? Search Engine Journal has published a new podcast ‘The State of Affiliate Marketing & Campaign Management’ featuring... [Read more]

A sales process refers to a series of repeatable steps a sales team takes to move a prospect from an early-stage lead to a closed customer. HubSpot has published ‘The Ultimate Guide to Creating a Sales Process’ to help you create a strong sales process. The HubSpot team says, “We’ve created this guide to help you find the best... [Read more]

Instagram’s popularity among social media users, has created an ocean of opportunities for brands and marketers. By tapping the right features, you can grow your business. Entrepreneur magazine contributor Kim Walsh Phillips has published an article to help you create a sales funnel using Instagram. He says, “Since Instagram isn’t a place... [Read more]

Sam Bakker launched his new software tool called Challenges App. It has attracted a lot of attention from both marketers and affiliates.As we mentioned, this new tool lets you create free Challenges to boost your lead generation, and building your list; paid Challenges as training events that become a revenue source and “done for you” challenges for businesses as training opportunities for their employees... [Read more]

Every online marketer understands the importance of social media and how it can help build their brand and boost their sales. The reach of the popular social platforms is enormous. Ignoring them can be deadly for your business. Despite this awareness, some marketers have not been willing to invest the time and effort needed into properly planning their... [Read more]

MOZ has published a new Whiteboard Friday video ‘How to Resolve Duplicate Content’ featuring Meghan Pahinui. The MOZ team says, “What is duplicate content, and why is it a concern for your website? Better yet, how can you find it and fix it? In this week’s episode of Whiteboard Friday, Moz Learn Team specialist, Meghan, walks... [Read more]

Local SEO helps you to increase the search visibility of your businesses in local communities. You can grow your local market share by employing effective local SEO strategies. Search Engine Journal is hosting a webinar ‘4 Local SEO Tips Even the Experts Miss’ on Wednesday, June 9, 2021, at 2.00 pm ET. The SEJ team says, “Data from... [Read more]

If you missed the conversations with Daven Michsaels, we have a replay. Click on the photo-montage to watch. He shared his approach to Clickbank affiliate marketing. There were a lot of gems you won't want to miss. His explanation was be step-by-step so that anyone can understand it. Watch the replay here... [Read more]

WordPress has been one of the most popular platforms for creating and maintaining interactive websites. Its ability to allow you to customize and brand your website with an expansive number of plugins, tutorials, and forums makes it unique. Search Engine Journal contributor Loren Baker has published an article highlighting 10 best SEO-friendly alternatives... [Read more]

Social Media Examiner has published a new video ‘Facebook Ad Changes Due to iOS14.5, New Ad Options for Facebook and Instagram, and a Lot More’ featuring Michael Stelzner and Facebook ads expert, Allie Bloyd. Watch this video to explore recent Facebook ads changes. Social Media Examiner  [Read more]

Personalization is the key to achieving marketing success. By offering a satisfying customer experience, you can attract more and more people. Content Marketing Institute is hosting a webinar ‘Experiences that Engage: Propel Your Customer Through Their Buying Journey’ on Wednesday, May 26, 2021, at 2.00 pm ET. The CMI team says, “We... [Read more]

People love getting something free. WP Gift Machine helps you get sign-ups, by giving them a gift, but also by attracting people to your offer and nudging them to accept it. Historically, marketers have tried using pop-ups to invite people to sign up for a mailing list. Pop-ups are intrusive and annoying. People don't like them... [Read more]

Facebook advertising enables you to reach more people frequently, scale to a large audience, with targeted campaigns. Social Media Examiner has published a new podcast ‘Facebook Ad Strategy: How to Simplify Your Campaigns’ to help you find a Facebook ads strategy that works for your business. Michael Stelzner says, “Need a better strategy... [Read more]

Fragmented data often gets in the way of marketing, making it even more challenging to achieve goals and increase ROI. eMarketer is hosting a webinar ‘How Leading Marketers Are Overcoming Fragmented Data’ on Wednesday, May 26, 2021, at 2.00 pm ET. The eMarketer team says, “Learn how leading marketing organizations are building 360-degree... [Read more]

A well-written email can help you win more customers. By crafting persuasive emails, you can also improve trust and authenticity. Quick Sprout has published a short guide called ‘How to Write a Sales Email’. The Quick Sprout team says, “Attractive prospects receive tens, if not hundreds, of cold emails a day. Given this reality, it’s... [Read more]

Video marketing enables you to reach more and more people on multiple digital platforms and deliver your message in a persuasive manner. Search Engine Land has listed five ways videos can help businesses generate more revenue. The SEL team says, “Here are 5 ways videos can help your business generate more revenue. 1. Tell your story and increase... [Read more]

MOZ has started a new video series on Accessibility and SEO featuring Cooper Hollmaier. The first video was published last week. The second part of the video series has been published today. The MOZ team says, “As SEOs, our goal when we’re creating content is to provide equitable access, which means that content isn’t just available to... [Read more]

The cost per click (CPC) is an important budget allocation metric that helps you understand how effectively your Pay-Per-Click (PPC) campaign is doing. CPC can be used to measure the ROI of advertising campaigns as well as to measure performance changes in terms of sales or revenue generated. SEO HandBooks has created a cost per click (CPC) calculator. The... [Read more]

Link building is an essential process to improve your SEO rankings. You need to be careful about the quality of the website that links to your site. Search Engine Journal is hosting a webinar ‘How to Identify Site Quality For Link Building’ on Wednesday, May 26, 2021. The SEJ team says, “How to evaluate a site for “quality” is... [Read more]