Google advertising helps you to increase your brand awareness, reach more customers in the Google network, reconnect with visitors of your website and measure your ad performance.Search Engine Journal contributor Susan Wenograd has shared eight useful strategies to make more money from your Google ads investment.Wenograd says, “Here are eight... [Read more]

Video is a crucial element when it comes to marketing. It helps you closely connect with your audience and enhance your online reach.The Fast Forward 2020: Summer Edition virtual event is taking place on June 24-25, 2020. Participate in this event to improve your marketing communication.This event will teach you how to stay connected, be more effective,... [Read more]

InvestisDigital has published a new guide entitled ‘SEO for Website Redesign and Migration’ to help you deal with the SEO process during website redesign and migration.Download this guide to learn the following:How to avoid costly errorsHow to gain more traffic and conversionsHow to use keyword research to inform your website redesignHow... [Read more]

Last year, the Zamurai team launched My Traffic Jacker to provide a way to build your website traffic using high-authority social media and expired domains.The team has now launched the new, improved version of this valuable tool, My Traffic Jacker 2.0.This new tool helps internet marketers, like you, get more traffic and greater sales from the power... [Read more]

Conductor Blog contributor AJ Kieffer has published a new article titled ‘SEO for Amazon & the Future of Non-Traditional Search’.In this article, Kieffer highlights how Amazon is rising as the go-to search engine for product searches and how it is gaining on Google in search.He says, “Will Amazon replace Google as the go-to... [Read more]

An effective SEO is the backbone of any online business today. By continuously strengthening your SEO efforts, you can improve your business performance.Schema markup is a piece of code for SEO that helps you to increase your website’s presence in the search engine result pages (SERPs). Search Engine Watch‘s Abhishek Shah has shared an article... [Read more]

The situations like COVID-19 pandemic change the way people behave. In such economic downturn, you need to change the way you are advertising to promote your products and services.Search Engine Journal is hosting a webinar ‘How Agencies & Advertisers Can Make the Most of Paid Media Right Now’ on Wednesday, June 17, 2020 at 2.00 pm ET.The... [Read more]

Octopus was just released by Tom Yevsikov and Gaurab Borah. As you may know YouTube is the world’s second-most-popular search engine. Once they search, they watch a lot of videos. A lot of people use it, and that’s an understatement.As a result of its popularity, YouTube can be one of the best marketing channels on earth.Yevsikov and... [Read more]

The COVID-19 pandemic has created a challenging environment for the businesses. When it comes to content marketing, you need to create content that conveys empathy and helps you to connect with your audience.Content Marketing Institute is hosting a webinar ‘ContentTECH: A State of The Industry’ on Wednesday June 17, 2020 at 12.00 pm EDT.Attend... [Read more]

By personalizing your marketing approach, you can move closer to your audience and persuade them to take an action. Understanding of human psychology can give an ability to do this.Target Marketing is hosting a webinar ‘The Psychology of Personalization: How to drive revenue growth and customer loyalty at scale’ on Wednesday, June 17, 2020 at... [Read more]

Social media is a powerful tool. It literally offers a marketer the largest aggregation of customers in the history of marketing. While countless businesses utilize social platforms to promote pay per click (PPC) ads, build brand awareness, and generate traffic to their sites, there’s one essential aspect of social media marketing that should never... [Read more]

TikTok is the online sensation that people (over 800 million)seem to be flocking to. It is filled with short videos that are created by individuals who are a lot like you. The best videos can attract thousands of views, along with Likes, Comments and Forwards. Some even have over a million views... [Read more]

The post-COVID-19 environment is going to require all of us to design a new strategy to get new customers and improve your sales. By understanding customer psychology, you can create offers that can work for you.eMarketer is hosting a webinar ‘4 Ways to Get Started with Agile Marketing’ on Wednesday June 17, 2020 at 12.00 pm EDT.The eMarketer... [Read more]

The COVID-19 pandemic has resulted in grief and uncertainty around the world. Most businesses severely are hit by it.eMarketer has published a new podcast episode ‘Shifting Consumer Behavior in the Era of ‘It Depends!” to help you understand customer behavior during this uncertain time.The eMarketer team says, “eMarketer principal... [Read more]

Chatbots help you to stay connected to your customers and communicate with them in a personalized way. You can also use chatbots to improve your customer service resulting in improved customer experience.Social Media Examiner has published a new podcast titled ‘Chatbot Strategy: How to Improve Your Marketing With Bots’ to help your achieve... [Read more]

There is something to be said for the "tried and true", things you know work because they have been working for years. eBay is certainly tried and true. It offers a platform where many people (thousands) earn their living online... [Read more]

User-generated content is one of the most precious form of content that can help you to grow your online sales. Product review is one such form of UGC you can use to skyrocket your sales.Hack Entrepreneur has shared some useful tips on using product reviews to grow your sales.Kurt Philip says, “Product reviews are genuinely essential to any... [Read more]

Search Engine Land’s George Nguyen has published a new video ‘Google Merchant Center tips: Supplemental feeds and feed rules’ featuring Ginny Marvin.Watch this video to maximize your visibility in Google Shopping by.Nguyen says, “The closure of non-essential businesses has driven consumers online for their retail needs, resulting... [Read more]

Search intent refers to the reason behind a searcher’s query on search engines. It is the objective set by a searcher behind creating a search query. You can grow your search engine traffic by understanding search intent and modifying your strategy.MOZ has published a new video ‘Understanding & Fulfilling Search Intent’ featuring... [Read more]

Swarm is a video creation tool, but different from most tools that our industry has been using. It creates short (6 minute) videos that you use to build your business and your income stream. The odd thing is that you do it without selling anything. There's a good chance you have seen videos like this yourself but didn't realize how well they were working... [Read more]

Social Media Today is hosting a live Twitter chat session titled ‘Discussing the Challenges of Social Media Marketing in 2020’ on Tuesday, June 16, 2020 at 12.00 pm EDT.Join this Twitter chat to find the ways to deal with the marketing challenges everyone is facing on social media.The SMT team says, “We host #SMTLive Twitter chats... [Read more]

Remarketing refers to tracking visitors to your website who didn’t buy and when they visit a platform supporting remarketing (for example, Facebook) showing them an ad, to have a second chance to make the sale. The term comes from the idea that during their original visit, you marketed to them. The later ad “remarkets” to them.Seer... [Read more]

Blogging has emerged as one of the most useful marketing tactics from a hobby. It helps you to enhance your online reach and grow your business.Blogging Wizard’s Kim Lochery has shared 100+ useful blogging statistics to help you create a better content strategy.Lochery says, “I’ve analysed 15+ marketing, blogging, SEO, and content reports... [Read more]

TikTok has become one of the most downloaded video sharing apps in the world. With a strong marketing strategy, you can enhance your reach to TikTok’s steadily growing audience and improve your sales.eMarketer has published a new podcast episode ‘TikTok Is (Apparently) the Future’ describing the future of TikTok marketing.The eMarketer... [Read more]