SEO Trends for 2021 - IM NewsWatch Newsletter, May 13, 2020

May 13th, 2021 at 8:03 am EDT


 

IM NewsWatch

Thursday, May 13, 2021

How Leading Marketers Are Overcoming Fragmented Data, May 26 [Webinar]

Fragmented data often gets in the way of marketing, making it even more challenging to achieve goals and increase ROI. eMarketer is hosting a webinar ‘How Leading Marketers Are Overcoming Fragmented Data’ on Wednesday, May 26, 2021, at 2.00 pm ET. The eMarketer team says, “Learn how leading marketing organizations are building 360-degree... [Read more]

Customer Expectations are More Demanding Than a Year Ago. Are You Prepared? [Webinar Replay]

ClickZ has made available a replay of the webinar ‘Customer Expectations are More Demanding Than a Year Ago. Are You Prepared?’ featuring Justin Sharaf and Aston Whiteling. The ClickZ team says, “Don’t miss out on your chance to achieve and improve customer loyalty with this on-demand webinar from Jahia. From digital-only events... [Read more]

The CMO’s Guide to the ‘New’ Link Building Strategy in Less Than 5 Minutes [Guide]

Bruce Clay has published ‘The CMO’s Guide to the ‘New’ Link Building Strategy in Less Than 5 Minutes’. He says, “The more things change, the more things stay the same. Even though the Google ranking algorithm has significantly progressed over the years, links still matter for a website to rank. But the way Google looks at links... [Read more]

Daven Michaels on IM NewsWatch Conversations today; Joining us? #ad

It’s only a few hours until we host Daven Michaels on the IM NewsWatch Conversations podcast. Daven will be sharing exactly how he and his partner, Justin Michie, built their “$3k Per Day” online business without needing a website. He promises that (1) his explanation will be step-by-step so that anyone can understand it and that (2) it will... [Read more]

SEO Trends for 2021 – Part Two [Rank Ranger]

Rank Ranger contributor Darrell Mordecai has published an article highlighting the SEO trends for 2021. He says, “About a month ago, I reached out to some highly successful SEOs to find out what SEO trends to keep an eye on in 2021. I was specifically interested in publishing trends that you the reader could turn into actionable insights. Wondering... [Read more]

Ahrefs’ SEO Best Practices for 2021

An effective SEO strategy remains at the heart of any business. It helps you reach your prospective customers and grow sales. Ahrefs’ Joshua Hardwick has published an article highlighting SEO best practices for 2021. He says, “In this guide, you’ll learn the answers to all of these questions: Why are H1 tags important for SEO? How do... [Read more]

The 7 Phases of a Website Redesign [Guide]

It is important to keep your website up to date and a look that catches people’s attention. Remember, your website is an entry-point for most of your customers. Marketing Week has published a new guide called ‘The 7 Phases of a Website Redesign’. The MW team says, “Save time and effort by identifying problems throughout the website... [Read more]

FunnelMates: That’s not a funnel; THIS is a funnel (Closing) #ad

I laugh every time I think of the scene in "Crocodile Dundee" when a punk pulls a knife on Dundee. Dundee replies, "That's not a knife; This is a knife." Well, Cindy Donovan has accomplished something even more interesting for marketers, but the sale closes tomorrow. It is an ‘instant affiliate funnel builder’, but it's a lot bigger than most others... [Read more]

How to Lower Your Instagram Ad Costs [Video]

By advertising your products on Instagram, you can attract more customers and scale up your online sales. With the right strategies, you can make the most from your Instagram advertising. Social Media Examiner has published a new video ‘How to Lower Your Instagram Ad Costs’ featuring Emily Hirsh to help you discover some useful ways to reduce... [Read more]

How does video SEO work? [Answered]

Search engine optimization is the process that helps you get your websites indexed into the search engines and improve traffic. With an effective SEO planning, you can continue to get more and more customers. Yoast contributor Phil Nottingham has published an article answering this question: How does video SEO work? He has covered the following: What... [Read more]

Tips to Personalize On-Site Content

Personalization is the key to content marketing success. It enables you to achieve your content marketing objectives by persuading your audience. Search Engine Journal’s Alex Valencia has shared six customer-centric ways to personalize on-site content. He says,”Want to create content your audience is itching to gobble up? Personalization... [Read more]

(PLR) Premium Content By Doctor Loy: High Blood Pressure #ad

Dr. Loy Puckett, MD has just released new medical PLR content for marketers in a medical niche. This time the topic is Diabetes. You may recall that over the last year he has released PLR in several medical specialties, such as: Chronic Kidney Disease, Diabetes and Arthritis. Now he is tackling one of the most important health problems (actually, probably, the most pervasive health problem) in the world, High Blood Pressure... [Read more]

How to Use a Board Game Strategy to Win in Email Marketing, May 13 [Webinar]

MarketingProfs is hosting a webinar ‘How to Use a Board Game Strategy to Win in Email Marketing’ on Thursday, May 13, 2021. The MarketingProfs team says, “For many marketers, creating a single email or email campaign is a drawn-out, multi-week process. But it doesn’t have to be. By learning to leverage micro-efficiencies (and... [Read more]

The Secret to Being Popular on YouTube [Video]

YouTube is the #1 platform when it comes to the creation and promotion of your video content. It offers a variety of ways to make the most from your video content. Neil Patel has published a new video ‘The Secret to Being Popular on YouTube’ to help marketers reap more benefits from YouTube. He says, “You create all this amazing content... [Read more]

Are Core Web Vitals and Page Experience The Same Thing? [Answered]

Google continues to bring newer updates with a view to making the search experience better for its users. The company has recently announced the new Core Web Vitals updated that we will see soon. Botify contributor Tania has published an article answering the question ‘Are Core Web Vitals and Page Experience The Same Thing?’. She says, “Since... [Read more]

Voice Studio FX: Never pay again for voiceovers #ad

Answer: Narration. They need human voices to read scripts, explain concepts, and keep viewers engaged. The problem is cost. Voiceovers are expensive. Go on the freelance sites, and you’ll find that you can end up paying a lot for your voiceover. One highly rated voiceover provider charges $200 for 100 words, and $25 for each additional 1 to 100 words. An average 5 to 6 minute video has around 1,000 words, that would cost $425!... [Read more]

10 Ways to Increase Your eCommerce Conversion Rate [Video]

The eCommerce domain is growing fast even during the pandemic. By adopting right strategies, you can continue to make more and more online sales. Tim Cameron has published a new video ’10 Ways to Increase Your eCommerce Conversion Rate’ to help you boost your eCommerce business. He says, “Learn how to boost your eCommerce conversion... [Read more]

Six Best WordPress Directory Plugins – Quick Sprout

Quick Sprout has published a list of six best WordPress directory plugins. Lars Lofgren says, “There’s a good chance you can find a way to implement a directory on your website. Law firms use website directories to list their lawyers and employees. Real estate companies have directories for their listings as well as their agents. A retail chain... [Read more]

Forbes on Content Marketing In 2021

Content Marketing continues to grow in popularity along with the various digital platforms available to businesses for promotions. Forbes contributor Scott Severson has published an article focusing on customer experience and content. He says, “In a world where our interactions with customers are increasingly on digital platforms, the best customer... [Read more]

Daven Michaels’s “$3K Every Day” Free Training #ad

What’s something that almost every video, commercial, sales video, needs? Answer: Narration. They need human voices to read scripts, explain concepts, and keep viewers engaged. The problem is cost. Voiceovers are expensive. Go on the freelance sites, and you’ll find that you can end up paying a lot for your voiceover. One highly rated voiceover provider charges $200 for 100 words, and $25 for each additional 1 to 100 words. An average 5 to 6 minute video has around 1,000 words, that would cost $425!... [Read more]

Google Tag Manager Best Practices

Google Tag Manager offers a user-friendly, web-based interface that simplifies the process of working with tags. It enables marketers to work with tags without having to rely on web developers. Analytics Mania contributor Julius Fedorovicius has shared 25 best practices to make the most from Google Tag Manager. He says, “To show you the right... [Read more]

How to Advertise in Newsletters [Guide]

Newsletter advertising can help you to reach out to your target audience and achieve your sales goals. You can do it by identifying the right newsletters that match your business. Search Engine Journal has published a new guide called ‘How to Advertise in Newsletters: A Beginner’s Guide’ to help you advertise in newsletters The SEJ team... [Read more]

Core Web Vitals: A Complete Guide [Ebook]

Core Web Vitals are a set of user-facing metrics related to speed, responsiveness, and visual stability, to help site owners measure user experience on the web. Search Engine Journal has published a new ebook ‘Core Web Vitals: A Complete Guide’. The SEJ team says, “This is a must-read guide for SEO and digital marking professionals.... [Read more]

The Essential Local SEO Strategy Guide

MOZ has published ‘The Essential Local SEO Strategy Guide’ to support digital marketing agencies and local business owners who want to gain an excellent understanding of topics and tactics within local search marketing. This multi-chapter guide covers: Understanding Google’s local SERPs Assessing demand and analyzing local markets Analyzing... [Read more]

Five Tips to Get More Google Traffic

Getting more and more traffic from Google is one of the most sought-after strategies for online business success. Blogging Wizard contributor Ann Smarty has shared five useful tips to help you get more traffic from the Google search. She says, “You can increase your blog’s organic traffic by increasing the click-through rate for your current... [Read more]

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