B2B marketing is the way businesses generate demand from other businesses for their products and services. It’s about selling to corporate customers rather than individuals and it requires different marketing tactics and strategies. Digital Marketing Institute contributor Clodagh O’Brien has published ‘Your Guide to B2B Marketing Basics explaining... [Read more]

An animated GIF is a graphic with multiple images that loop one after another creating motion. It is popular for social media memes. Practical Ecommerce contributor Ann Smarty has shared some useful tips SEO for Animated GIFs. She says, “Optimizing an animated GIF for organic search rankings is more or less the same as an image. Google can... [Read more]

Search Engine Journal has published the second edition of its e-book ‘Google Ranking Factors: Fact or Fiction’. The SEJ team says, “The second edition of our Ranking Factors e-book is here to address a simple question with many complex answers: Is it a ranking factor? To help you plan SEO campaigns and make the most of your budget,... [Read more]

Unless your blog is a hobby, you always look for better monetization. The WP Ultimate Ads plugin (the most recent release in the WP Toolkit) monetizes your site with four types of ads. Here are four ways WP Ultimate Ads can turn your blog in to a lead-generating and sales-generating tool today: #1: Theme Ads – Instantly add up to 5 different ad... [Read more]

Your landing page plays a crucial role in converting more leads into customers. By considering important landing page metrics you can monitor and analyze its performance. Databox contributor Filip Stojanovic has shared crucial landing page metrics you should track to increase conversions. He says, “Whether your landing page is a pillar page for topic... [Read more]

Yelp’s Black in Business Summit is going to be held on Wednesday, August 24, 2022. It will feature inspiring stories, business tips, and lessons learned from Black entrepreneurs across an array of industries. The Yelp team says, “The sessions will cover topics like: How to bring your brand to life Networking your way to business growth How... [Read more]

With YouTube content targeting you can choose where to place your YouTube ad videos so you can advertise on the videos and channels that align best with your goals. Social Media Examiner contributor Anna Sonnenberg has shared four ways to improve YouTube ads targeting. She says, “When you set up YouTube ads, you can use audience targeting, content... [Read more]

PixiVid Pro builds attractive videos to improve your marketing success. With Pixivid, you get 200+ video and presentation templates made up of 1,000+ different slides for a tiny investment. These include: ➤ Animation Video Templates ➤ Instagram Post Templates ➤ Presentation Video Features ➤ Movie Posters ➤ Instagram Story Tools ➤ Facebook... [Read more]

There’s no one-size-fits-all approach to bringing teams together, and marketing leaders need to rethink how they facilitate collaboration in the workplace. As many face growing pains scaling disjointed tech stacks, and unknowns about our new normal, it’s time to embrace new rules. Adweek is hosting a webinar ‘Reimagine Marketing Team Collaboration’... [Read more]

TikTok has acquired fame as a successful social media platform for the young generation. It has also been widely used for promotions. HubSpot contributor Pamela Bump has published an article featuring 43 TikTok statistics for 2022. She says, “As someone who’s gotten sucked into the app, blogged multiple times about it, hearted hundreds of... [Read more]

Nathan Gotch has published a new video ‘Should You Buy Backlinks for SEO? We Spent $1,000,000 to Find Out’ explaining whether you should buy backlinks for SEO. He says, “Watch this before you do because you’ll learn: Why Google hates it when you buy backlinks 3 methods you can use to buy backlinks (almost no one uses the third... [Read more]

VideoAce provides a new kind of web traffic. Historically, there have been 3 primary types of traffic that webmasters use to get traffic to their sites: 1. Purchased Traffic: This includes PPC, solo ads, ezines, other ads, and other “Pay per event” traffic. While this can get your sites as much traffic as you can afford to buy, it is expensive... [Read more]

Watch this Harvard Business Review video ‘8 Email Etiquette Tips – How to Write Better Emails at Work’ to improve your email writing skill. It covers the following: Why bother with email etiquette? Include CTA in subject line One email thread per topic Manage recipients Start with the main point Summarize in your reply Hyperlink whenever... [Read more]

A lot of content marketers think about their audience and then pick a topic. The best content marketers use data to find content gaps and then pick a topic. Content Marketing Institute is hosting a webinar ‘Find Your Content Gaps: 5 Sources Reveal the Holes in Your Content Marketing’ on Wednesday, August 17, 2022, at 2.00 pm ET. The CMI... [Read more]

Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is ‘clicked’ on. HubSpot has published a new video ‘The Best Pay-Per-Click Strategies for Small Businesses’ featuring some useful PPC strategies for small businesses. The HubSpot team says, “Pay-Per-Click... [Read more]

With Koincart, you can help small businesses accept cryptocurrency (Bitcoin, Ethereum, etc.). Accepting cryptocurrency in payment provides a lot of advantages to a business, primarily reducing transaction costs and widening the range of people you can sell to. International commerce is an expensive business. There are high fees for collecting money... [Read more]

Pinterest idea pins allow users to build multi-page video content. Idea pins can include up to 20 pages of videos, images, or a combination of the two. Social Media Examiner contributor Anna Sonnenberg has published an article featuring useful tips on creating and promoting idea pins on Pinterest. She says, “Once users have tapped to view an... [Read more]

To improve your SEO performance, it is important for you to know how search engines work. You need to be familiar with the terms such as crawling, rendering, indexing, and ranking. Search Engine Land contributor Chris Silver Smith has published an article explaining the four stages of search all SEOs need to know. He says, “I recently worked... [Read more]

The mobile web has the potential to be a highly engaging channel, but so many brands miss the mark with static display ads that consumers ignore or dislike. Adweek is hosting a webinar ‘Make Your Mobile Ad Experiences Hyper-Engaging: Combine Creative and Context for Maximum Impact’ on Wednesday, September 7, 2022, at 1.00 pm EDT. The Adweek... [Read more]

Neil Napier has released EZLocal, a new product of interest to anyone whose clients are local businesses. Use it to create Personalized Booking Pages for your own business and to sell booking services to your clients.... [Read more]

Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. HubSpot has published a new video guide titled ‘How to Conduct a Competitive Analysis’. The HubSpot team says, “HubSpot Marketing shows you a foolproof method for conducting a competitive... [Read more]

Bringing a new product, service or campaign to market can be exciting yet daunting. Being armed with a thorough and up-to-date understanding of your target audiences, the market climate, consumer conversation and competitive landscape is critical. Adweek is hosting a webinar ‘Use Social Media Data to Supercharge Your Product Launch: Add a Layer... [Read more]