Role of Creativity in Digital Marketing - IM NewsWatch Newsletter, July 21, 2021

July 21st, 2021 at 7:59 am EST


 

IM NewsWatch

Wednesday, July 21, 2021

Three Ways to do Amazon SEO keyword research

By finding highly relevant keywords, you can get your products listed on Amazon and grow your online sales. Search Engine Journal contributor Robyn Johnson has shared three proven methods to help you perform accurate Amazon keyword research. She says, “Keywords behave differently on Amazon than on Google. Once you’ve indexed for words that... [Read more]

CMI Shares 10 Tips to Land in Your Subscribers’ Inbox

Email marketing helps you reach your marketing goals provided you reach their inbox. Content Marketing Institute contributor Bernard Meyer has shared 10 useful tips to avoid email spam filters and reach your subscribers’ inboxes. He says, “Here’s what you need to know to help your emails avoid those troublemakers that dump the good with the... [Read more]

Defining Content in a Digital-First World, July 21 [Webinar]

How do content marketers move from simply creating content to creating content experiences? And how do we create content experiences that make sales part of the process? The role of content for content marketers and sales is shifting. Content Marketing Institute is hosting a webinar ‘Defining Content in a Digital-First World’ on Wednesday,... [Read more]

NFTs are the latest art investment fad. MotionNFTMaker creates them #ad

  NFTs (“Non-fungible tokens”) are a type of digital artwork that collectors seem to be eager to buy. Some NFTs have sold for millions of dollars. You may find it hard to understand why NFTs have become so popular (we certainly do), but a wise marketer sells what people want to buy (within ethical and legal bounds). That’s why... [Read more]

Facebook Ad Cold Targeting Success Without Audience Insights [Video]

Social Media Examiner has published a new video ‘Facebook Ad Cold Targeting Success Without Audience Insights’. The SME team says, “Is the loss of Facebook Audience Insights impacting your ad performance? Wondering how to target new prospects without the data that Audience Insights used to provide? You can build effective Facebook... [Read more]

3 SEO Trends in Automation for 2021 [Video]

Neil Patel has published a new video ‘3 SEO Trends in Automation for 2021’ highlighting the major SEO trends. He says, “People are starting to use AI and machine learning much more. And everyone’s always talked about machine learning and AI, and it’s the buzz, and you can have computers write content for you, so you don’t... [Read more]

The Role of Creativity in Digital Marketing [Video]

Creativity helps you excel in your marketing efforts. Neil Patel has published a new video ‘The Role of Creativity in Digital Marketing’ explaining the benefits of creativity in digital marketing. He says, “When you look at the organic reach, it’s harder and harder, but, here’s the thing, there’s new platforms that... [Read more]

Pin Inspector: shortcut to improving your Pinterest marketing #ad

Pin Inspector is the world’s first Pinterest content research desktop software with 6 powerful built-in tools for easily uncovering hidden high-converting posts, videos, boards, pinners, ads and top trending searches from the massively popular social media network. It gives you the ability to discover top trending search phrases and top-performing... [Read more]

Building a Content Strategy: Setting the Foundation for High Velocity Content Production, July 28 [Webinar]

The ‘content is king’ mantra may have lost some of its novelty as a catchphrase, but the sentiment has never been more important. Brands are being challenged to produce authentic, high-value, personalized content faster than ever before, in order to differentiate themselves from competitors and win the loyalty of customers. Content Marketing Institute... [Read more]

How Marketers Can Thrive in a Remote-First Landscape, July 28 [Webinar]

In the remote-first “new normal,” business owners and marketers alike are facing several questions. Search Engine Journal is hosting a webinar ‘How Marketers Can Thrive in a Remote-First Landscape’ on Wednesday, July 28, 2021, at 2.00 pm ET. The SEJ team says, “Join this Search Engine Journal webinar and learn strategies for maximizing... [Read more]

Ecommerce SEO and Beyond [Guide]

Koozai has published a comprehensive guide on ‘Ecommerce SEO and Beyond’. Kelly-Anne Crean says, “Ecommerce sites by their nature don’t usually include a lot of content, which means that site owners need to ensure that they address other elements to give their sites a competitive edge. In this post I have put together a comprehensive... [Read more]

Potovi: collection of 123,000 crisp marketing images for you #ad

Astroblu, a well-known creator of graphic software, has just released Potovi, a collection of images that they say are guaranteed to jump off the page and set the pulses of your audience racing.... [Read more]

Securing SEO Resources [Podcast]

Searchmetrics’ Jordan Koene has published a new podcast episode ‘Securing SEO Resources’ featuring Benjamin Shapiro. Koene says, “Welcome to the SEO planning week on Voices of Search! This week Advisor to Searchmetrics and SEO Strategist Jordan Koene joins host Benjamin Shapiro to discuss five key areas of SEO planning. In the... [Read more]

Creating a Flexible SEO Roadmap [Podcast]

Searchmetrics’ Jordan Koene has published a new podcast episode ‘Creating a Flexible SEO Roadmap’ featuring Benjamin Shapiro. Koene says, “Welcome to the SEO planning week on Voices of Search! This week Advisor to Searchmetrics and SEO Strategist Jordan Koene joins host Benjamin Shapiro to discuss five key areas of SEO planning.... [Read more]

Tips to Deal with Google Penalty Shoot-Out

When your website doesn’t meet Google’s quality standards and violates the search engine’s norms, it invites a penalty. Searchmetrics contributor Sarah Presch has shared some useful tips to help you win a Google penalty shoot-out. She says, “There are a number of different causes, some of which can be purely accidental, to those more... [Read more]

Snappy: So easy anyone can use it to build a business online #ad

Venkata Ramana just released his new SaaS product, Snappy. It runs in the cloud so it doesn't take up space on your hard drive. This is just the latest in a long series of marketing tools Ramana has released. You can use this new software to offer services on Fiverr or other gig sites. Offer services, such as background removal, converting photo to a cartoon, adding intro and outro to a video, etc... [Read more]

Generating Leads with Content Marketing

A strong content marketing strategy helps you grow your brand’s audience by creating and distributing content that engages, educates, or informs. Business 2 Community contributor Céillie Clark-Keane has shared eight steps to creating a lead-generating content marketing strategy. She says, ” You need a content marketing strategy because your content... [Read more]

Seven Content Marketing Trends for 2021

Content marketing continues to innovate and grow with new tools and technologies. With the right set of tools, you can give an edge to your content marketing campaigns. TechTalks contributor Luke Fitzpatrick has shared seven important content marketing trends for 2021. He says, “With the chaos of 2020 now behind us, it’s time to look ahead to... [Read more]

Strengthen Your Online Marketing with These Instagram Features

Instagram is known for being a visual platform and has historically been favored by creative businesses that have eye-catching images to share. With a strong strategy, Instagram can give a boost to your business. Social Media Examiner contributor Laura Davis has published an article highlighting 11 Instagram features to help you grow your business. She... [Read more]

Infinite Core: Autoresponder + funnel builder + webinar host #ad

Infinite Core is a software bundle that allows you to cancel all your monthly subscriptions. Send unlimited emails to unlimited subscribers, create unlimited funnels/pages and even unlimited webinars for a low one-time fee. This three-in-one solution (Email Autoresponder, Webinar Host, and Funnel and Page Builder) can meet all your basic marketing software needs for a single payment.... [Read more]

Creating a Flexible SEO Roadmap [Podcast]

Searchmetrics’ Jordan Koene has published a new podcast episode ‘Creating a Flexible SEO Roadmap’ featuring Benjamin Shapiro. Koene says, “Welcome to the SEO planning week on Voices of Search! This week Advisor to Searchmetrics and SEO Strategist Jordan Koene joins host Benjamin Shapiro to discuss five key areas of SEO planning.... [Read more]

How to Improve SEO Reporting?

An SEO report provides a visual summary of a website’s performance in search engines. Vertical Leap contributor Lee Wilson has published an in-depth article on SEO reporting. He says, “The purpose of an SEO report is to demonstrate the progress your organic search strategy is making. You want to illustrate historical performance over time and... [Read more]

Everything You Need to Know about Privacy-First Marketing

Privacy-first marketing is the proper handling and security of all sensitive data in regard to your marketing activity. Hallam contributor Kieran S-Lawler has published an article on Privacy-First Marketing. He says, “Privacy-first marketing can be a confusing mix of terminology, rules, and regulations. We’ve put together a selection of... [Read more]

Tools to Empower Digital Marketing

Digital marketing depends on the tools and technologies. It keeps innovating with the addition of a new set of tools. SunHouse Marketing contributor Fran Jakubowicz has published an article highlighting 22 tools to improve digital marketing performance. He says, “The beauty of “suite tools” is their all-in-one convenience. They generally include... [Read more]

Google Announces ‘Mobile Web Certification’

Steph Clippert, Program Manager, Google Marketing Platform Partners has announced the launch of ‘Mobile Web Certification’. She says, “In 2018, we launched Google Marketing Platform Partners to provide marketers a network of accredited partners to help them grow their business with our ads and analytics tools. As digital marketing... [Read more]

Do You Need an SEO Agency, SEO Platform or SEO Tool? [Anwered]

To grow your website and business, you need a strong SEO strategy. By learning important SEO tactics, you can continue to get more and more visitors who could be converted into customers. Spotlight Conductor’s Stephanie LeVonne has published an article answering an important questions ‘Do You Need an SEO Agency, SEO Platform or SEO Tool?’. She... [Read more]

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