Reading leads you to great learning experiences. It also helps you cultivate newer insights into how things work. Entrepreneur Magazine contributor Jennifer Dorsey has shared a list of 12 books to help you refresh your marketing strategy. She says, “Spring is all about renewal, dusting off our old ways of doing things and looking forward to making... [Read more]

Search Engine Journal has published a new guide called ‘How to Advertise on Facebook: A Beginner’s Guide’. Advertising on Facebook is a powerful way to reach people interested in your product or service. 👍 Done right, running Facebook Ads can drive leads, conversions, and ROI. 👎 Done wrong, it can lead to poor returns, wasted ad... [Read more]

DeepCrawl contributor Arron Westbrook has published ‘The complete guide to Google News SEO’. He says, “Google News doesn’t get nearly enough attention at the moment. It may be because new, fancy ways of publishing have come along (we wrote about one of these on our blog; check out our post about Google Web Stories). Or, it may be... [Read more]

There’s a growing genre of music videos on YouTube (especially) and elsewhere, “chill-out music”, “background music”, but don’t dare call it “elevator music”. Some of these videos describe themselves as perfect for students doing homework, for example. Others target other groups of users. When people build... [Read more]

Neil Patel has published a new video ‘Mastering Email Marketing: Here’s What’s Working NOW’ as a part of Email Marketing Unlocked course. He says, “Hopefully you’ve been implementing the stuff that you’ve been learning over the last two weeks as this is the last lesson where I’m recapping everything. And by now... [Read more]

Forbes Communications Council has published an article highlighting 12 social media mistakes that can drive followers away from your brand. The Forbes team says, “If you want to improve your social media presence, avoid these 12 faux pas shared by members of Forbes Communications Council. 1. Only Sharing Content About Your Company Personal social... [Read more]

Social Media Examiner has published a new video ‘Pinterest SEO: How to Optimize Your Content’ to help you manage Pinterest SEO. The SME team says, “Want more visibility on Pinterest? Wondering how to optimize your content for Pinterest search? Pinterest expert Jennifer Priest how to optimize your Pinterest content for more exposure.... [Read more]

Marketers like webinars because they convert so well. If only webinar systems didn’t cost so much! That’s why LifeMeet was invented. Our first webinar platform cost us $800 per month. We couldn’t afford it, but that seemed to be the best available. That was 15 years ago when the software business was dominated by major companies. Fortunately,... [Read more]

Customer acquisition is one of the most important processes to grow your business. By adopting the right marketing tactics, you can continue to get new customers. Copyblogger’s Stefanie Flaxman has published an article highlighting the mistakes that should be avoided to get new customers faster. She says, “When you start a new business and... [Read more]

Ahrefs contributor Nick LeRoy has published a comprehensive article on how to become an SEO freelancer based on his lessons learned from 10+ years in the industry. He says, “I started freelancing back in 2010 to supplement my income from my regular 9–5, but there are many other reasons you might want to go out on your own. Here are the most... [Read more]

The Content Marketing Institute team has published an article sharing three happy little content marketing examples. The CMI team says, “This week, Mountain Dew brings back Bob Ross, Twitter Marketing gets into bracketology, and shipping containers predict the future. Redo The Joy of Painting (courtesy of Mountain Dew) Mountain Dew is a loud brand.... [Read more]

Private Label Rights (PLR) content can come in handy for busy marketers: • Sometimes you are too busy to create fresh information for your followers. • Sometimes you need to address a topic you only know a little about. • Sometimes you want to enter a new niche. In times like these, PLR can get you moving quickly. Someone else creates... [Read more]

There are several techniques to improve your search engine rankings. Backlinks help you to get achieve better search engine rankings. Content Marketing Institute contributor Holly Rollins has published an article highlighting the basics of link-building to boost your SEO. She says, “Many content marketers, though, find link-building to be a... [Read more]

Content Marketing Institute is hosting a webinar ‘Convert More Buyers from Your Content with Conversational Marketing’ on Wednesday, March 31, 2021, at 2.00 pm ET. The CMI team says, “Join Drift on this live webinar to learn how to break through the noise and stand out from the competition with a content marketing strategy that converts. In... [Read more]

Your email marketing success can be seen by measuring your email campaign’s open and click rates. ClickZ contributors Norman Guadagno & Greg Bouton have shared three secrets to increase email open and click rates in 2021. They say, “The very best email ever written is only of value if it arrives in inboxes and is opened. This may be... [Read more]

The quality of PLR content makes a big difference in how you can put it to use. Of course, you want good grammar and spelling. That is obvious. But if there are mistakes, spell-checker software can fix the problems... [Read more]

Grabbing your customers’ attention is a challenge. By employing the right psychological tactics, you can keep them with you for longer. ClickZ’s new guide step-by-step guide ‘How to Measure Consumer Attention’ will help you achieve marketing success. Download now to learn how to: Measure performance beyond baseline verification... [Read more]

Personalization is key to achieve your marketing goals. It helps you closely connect with your prospects and customers and make them take desired actions. ClickZ has published a new white paper entitled ‘Path to Personalization’. This whitepaper will help you understand the different steps on the path to personalization: Establish your... [Read more]

Content Marketing Institute is hosting a webinar ‘Balance Privacy and Monetization in 2021 and Beyond’ on Thursday, April 22, 2021, at 1.00 pm ET. The CMI team says, “In this 30-minute Tech Talk you’ll learn from an expert panel how to: Monetize your content assets Balance audience privacy with monetization Stay profitable in the... [Read more]

Serial product developer Venkata Ramana has just released his latest software, 'Breeze Funnels'. It creates a brand new, unique type of sales funnel that he has worked with an underground group of marketers to beta test. It's now ready for all online marketers to put it to use. He calls this new type of funnel a "magic-funnel". They are "magic" because they are so much easier (and quicker) to build and use than ordinary funnels. They have a complete marketing system included, including traffic generation and hosting... [Read more]

ClickZ has published a new white paper titled ‘Marketers call for tighter social media rules’ highlighting the results of a survey. The Facebook/Australia confrontation last month sent waves around the digital marketing world, and ClickZ’s new report covers all the important questions. Download today to discover what the consensus is on... [Read more]

Effective writing skills can help you to capture the attention of your audience and persuade them to take an action. Copyblogger’s Brian Clark has shared a five-step process to help you solve three painful writing problems. He says, “I once asked the Copyblogger community to name their biggest writing problems. From the many responses, a... [Read more]

MOZ has published a new Whiteboard Friday video ‘7 Dead Simple Ways to Reduce Bounce Rate’ featuring Cyrus Shepard. The MOZ team says, “Is a high bounce rate bad? The answer is: it depends, but yes, sometimes it can be. Is a high bounce rate bad for SEO? That’s where it gets a little more complicated. In this week’s episode of... [Read more]

Google’s Aurora Morales has announced the launch of a new video series called ‘Sustainable Monetized Websites’. She says, “The new series Sustainable Monetized Websites is now available on the Google AdSense YouTube channel. If you create, manage or monetize online content, you’ll find these videos a handy resource for... [Read more]

Listicles are list-posts, are articles structured around lists. Listicles expand on each list item with additional information to make them more useful for readers. Ahrefs contributor Joshua Hardwick has published an article highlighting 10 steps to write great listicle posts. He says, “Listicles don’t have to be clickbait. Those mind-numbing... [Read more]

Ahrefs has announced a new SEO course called ‘SEO Basics: What is SEO and Why is it Important?’. Sam Oh says, “In this video, we’ll go over the basics of SEO and cover things like what it is, why it’s important, and how it works”. Ahrefs  [Read more]