Your content possesses the capacity to captivate your audience and boost your sales. Persuasiveness is the element that requires focus while creating the marketing content. Apart from this, the graphics that you use to simplify your content, play a vital role. Shutterstock has published a guide to help marketers create attractive content. Shutterstock... [Read more]

We use different platforms and tools to promote products and services. In this process we closely communicate with the clients and try to persuade them to take an action. While using social media platforms, do we give them their personal space and stay away from offending them? Social Media Today contributor Mark Walker-Ford has published a... [Read more]

To make your company customer centric you need to business with your customer in a way that provides a positive customer experience. When you adopt this strategy, you need to put your customer first, and at the core of your business. To help you create outstanding customer experiences, MarketingProfs is hosting a webinar on ‘How to build a customer-centric... [Read more]

In a few days, Chris Munch is releasing The 100k Shout Out. This new program includes both training and software, bound together by a proven marketing solution. Munch reports, “In a few days, we’re launching The 100k Shout Out to the public. Our ‘early adopters’ are already seeing unprecedented results. Anyone in our private Facebook community... [Read more]

Link building is a very important strategy while planning your search engine optimization process. It helps you to get quality inbound links to your webpage with the goal of increasing the search engine rankings of the page or website. MOZ contributor Kameron Jenkins has published an useful article highlighting how to start link building for SEO. Jenkins... [Read more]

The success of your business depends a lot on the way you take care of your marketing campaigns. Creating marketing campaigns that influence people is a challenge and if you can deal with this challenge successfully, the results can be spectacular. Rainmaker.FM team has published a new podcast episode titled ‘How to market like a magnet and... [Read more]

Advertising is an art with which you try to capture the attention and hearts of the people. Today, with the rise of digital media you face several challenges in making your ad campaigns stand out from the crowd. To help you refresh your mind on creative advertising, Copyblogger contributor Beth Hayden has shared 13 timeless lessons from the father... [Read more]

New software, Explaindio Elements, creates a well-rounded collection of video styles. Just about any video you want to make, you can create with it. In fact, you can create: ► Hollywood-style Promo Videos ► Creative Kinetic Typography ► Attention-Getting Animation... [Read more]

Customer centricity enables your business to provide a positive customer experience before and after the sale in order to drive repeat business, customer loyalty and profits. A customer-centric business focuses on delivering best services to its customers. The Microsoft Advertising team has hosting a webcast on ‘The art and science of customer... [Read more]

Marketing automation can transform the way you do business. It helps in several ways. For example, reduced staff requirements, rise in revenue, right customer targeting, increased customer life-span and cross-selling. The Digital Marketing Depot is hosting a webinar on ‘Best practices for implementing & optimizing marketing automation technology’... [Read more]

Quality content, backlinks to your website, site speed, social media presence etc. are the prerequisites for achieving higher search engine rankings. Along with these you also should keep a close watch on updated Google algorithms so that you can modify your SEO strategy. Searchmetrics contributor Jordan Koene has published a new podcast episode... [Read more]

If you are seeking a clear introduction to how to take advantage of video in your marketing, take a look at 'Successful Online Video Marketing'. This fresh guide introduces even the newest beginner to the processes involved in adding video marketing to your marketing tools... [Read more]

Google algorithms keep changing and you need to cope with the revisions so that your websites are ranked in the search result pages. To learn how to create Google ready content you need to understand how the search engine looks at it. Search Engine Land contributor Barry Schwartz has published an interview video featuring Ruth Burr on ‘Human-readable... [Read more]

‘Search’ has become the central element of the Internet today. Every business tries to win its stake by performing better in the SEO game. Perficient Digital’s Eric Enge has published a video with Randishkin of MOZ. In this video, they talk about the myths in the search domain. Perficient team says, “On August 8, 2019,... [Read more]

To make your website visitors come back again and again it is very important to offer a great website experience. And your site loading speed is one of the most important elements most people are concerned with. Search Engine Watch contributor Mae-Lei King has shared an article highlighting the benefits of good site speed and eight tactics to improve... [Read more]

Instazign Pro is a new graphics intelligent designer. The creators, Brett Ingram and Mo Latif, say it can cut both the the time required to develop graphics and expense by up to 98%. "Artificial Intelligence" (AI) is a trending concept in marketing today. It makes software easier to use; the software has been designed to do a lot of the "thinking" for you... [Read more]

Facebook ads help you to reach people who matter most on Facebook network. Here advertisers create campaigns that have specific goals of selling particular products or services. The company continues to evolve the advertising programs so the advertisers also need to change their tactics for achieving best results. ClickZ contributor Brian Bowman... [Read more]

Your website is very important as it helps you to establish credibility as a business. It helps you to showcase your products and services when people are search them online. To help you learn how to use website for lead generation, ClickZ team is hosting a webinar on ‘How to turn your website into a lead generation machine’ on Tuesday,... [Read more]

Search engine optimization (SEO) is an integral part of your business. It helps you to reach out prospects via search engines and drive more sales. The Martech Today and Digital Marketing Depot have published a guide called ‘Enterprise SEO Platforms’. This report features profiles of 19 leading enterprise SEO platforms vendors,... [Read more]

As you know, Botstar was released recently. It has proven to be a popular tool. Over 500 have been sold. Chat marketing is one of the biggest marketing opportunities of the next few years, but hardly any businesses are using chat automation to reach and connect with their customers... [Read more]

Predictive analytics pattern is made of different statistical techniques such as data mining, predictive modelling, and machine learning. It analyzes current and historical facts to make predictions about future. This helps brands in planning their marketing efforts in advance. To help you learn about the future of predictive analysis, ClickZ team... [Read more]

When it comes to marketing and promotions, you need to strengthen yourself with the ability to persuade people. Your communication with your prospects and customers needs a touch that influences them and helps you to win them. Michael Thompson has published an article on how to win more friends and influence people. We recommend it for reading.... [Read more]

Email marketing enables you to build relationships with prospects, leads, current customers, and even past customers. It gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them. That is why email is one of the most preferred marketing tool. To help you run email marketing campaigns that get better results,... [Read more]

Just a few years ago the influencer marketing concept was very much new and it was limited only to celebrities and a few dedicated bloggers. Today it has turned out to be an altogether new form of marketing. It is very important to know about this form and use it for business success. The MarketingProfs team is hosting a webinar on ‘How to Build... [Read more]

Your SEO performance largely depends on the content that you publish. Whether it is an article, podcast or video, the quality and necessity of the content helps you to score high in search engines. Search Engine Land’s Barry Schwartz has published a new video featuring Casie Gillette on importance of memorable content for SEO. Schwartz... [Read more]

Search engines have become the backbone of many businesses today as they have turned out to be the source of customers. To achieve business success you need to use this tool tactfully. Google’s Danny Sullivan has published an article on keeping search relevant and useful. We recommend this article to all IMNewsWatch readers. Sullivan says,... [Read more]

To secure success for your online business it is very important to master the search engine optimization skills and get your websites a significant ranking in the search results. Backlinko team has published a new guide called ‘How to become an SEO expert’ to help webmasters and entrepreneurs cultivate SEO skills. This guide will... [Read more]