Merkle has released ‘Merkle Q3 2019 Digital Marketing Report’ revealing findings related to digital marketing. According to the report, in the third quarter advertisers increased their US Google search investment by 16%. Google search ad spend increased by 17% in the UK. YouTube ad spend increased by 87% in Q3 2019. Amazon’s... [Read more]

To grow your sales, it is important to get new prospects. Prospecting is the first step in the sales process that helps you to develop a database of likely customers and then systematically communicate with them for converting them from potential customer to current customer. HubSpot contributor Matthew Cook has shared 14 sales prospecting techniques... [Read more]

Marketing attribution helps you to observe the full journey of how a person went from lead to paying customer. It helps you to understand your customer’s journey and create a smooth customer experience for them. Social Media Examiner contributor Marvellous Aham-Adi has shared six social media attribution models that can help you to create... [Read more]

HubSpot contributor Rebecca White has published ‘The Ultimate Guide to Amazon Advertising’. In this guide, White explain different Amazon advertising strategies to successfully promote products. White says, “Even though we’ll be describing five unique types of Amazon advertisements that all have different best practices,... [Read more]

According to Visiture, PPC advertising improved in 2018 and it will continue to be popular among marketers with new campaign types, features, targeting options and tools now available on the various platforms. Search Engine Journal team is hosting a webinar on ‘5 PPC Trends to Get Ready for in 2020’ on Wednesday, October 23, 2019 at... [Read more]

According to WordStream, Google holds 38.6% share of total US digital ad spend. Google enables its advertisers to track and measure your advertising campaigns results with its ad monitoring tools. AdEspresso is hosting a webinar on ‘How To Master Conversion Tracking For Google Ads’ on Thursday, October 24, 2019 at 10.00 am PT. AdEspresso... [Read more]

Andrew Hutchinson of Social Media Today has reported that Facebook is testing ‘Suggested Time’ feature to allow its users schedule their posts on the social network. Hutchinson says, “This is interesting – Facebook is reportedly testing a new ‘Suggested’ option within its post scheduling options for Pages which... [Read more]

Video content has turned out to be a great asset for marketers to achieve marketing success on social media. According to MTA, in 2017 branded video content viewership has increased by 258% on Facebook and 99% on YouTube. To help you create video content that helps you to drive success on social media, Social Media Today contributor Jose Angelo... [Read more]

To achieve marketing success during the holiday season you need to develop a strategy that attracts more and more buyers. Constant Contact is hosting a webinar on ‘Way to Online Marketing Success This Holiday Season’ on Thursday, October 24, 2019 at 2.00 pm ET. Constant Contact team says, “During this 60-minute webinar, we’ll guide... [Read more]

Keyword research is an essential aspect of your SEO process. Selection of right keywords helps you to achieve your desired spot in the search results. TechChrunch Glen Allsopp has shared eight useful ways to improve your keyword research in 2019. Allsopp says, “In this article, I will highlight some of the most overlooked ideas and sources... [Read more]

LinkedIn in has launched LinkedIn Events to allow its members to create and organize event pages, and facilitate in-person meet-ups via the professional social network. With LinkedIn Events, you can create and join professional events, invite your connections, manage your event, have conversations with other attendees, and stay in touch online... [Read more]

Instagram launched branded content ads for businesses in June 2019. This option gives businesses an opportunity to incorporate branded content posts into their advertising strategies. Social Media Examiner contributor Jenn Herman has shared four ways to create branded content on Instagram and improve your marketing performance. Jenn says, “Branded... [Read more]

Getting your content shared on social media is one of the best ways to reach more people. In this process, the first step is to create content that is being liked by your target audience. Blogging Wizard contributor Adam Connell has shared 10 ways to get your content shared on social media platforms. Connell says, “Have you ever wondered... [Read more]

The term ‘event tracking’ refers to tracking your website visitor interactions beyond pageviews. Event tracking in Google Analytics can help you to identify what your visitors prefer to access and read so that you can deliver a satisfying user experience. Analytics Mania contributor Julius Fedorovicius has published a comprehensive... [Read more]

The core objective behind content creation is to create more earning opportunities and improve your marketing ROI. For this purpose you need to develop persuasive content that helps youto grab attention of your prospects and convert them. IMPACT team is hosting a webinar on ‘Content that Drives Revenue: How to Get Leadership to Buy-In’ on... [Read more]

Personalization is the key to getting attention of your website visitors and influencing them. You can pick up a variety of ways to create personalized experience for your site visitors. Jeff Bullas has shared five ways to help you improve your visitor engagement with website personalization. Bullas says, “Here are some useful tools, tips,... [Read more]

By creating the content loved by your target audience you can retain them for longer period and acquire new ones. On social media platforms you can analyze the preferences of people and select the type of content to be published. Jeff Bullas has shared six content formats that can help you to get more social media followers. Bullas says, “In... [Read more]

Segmentation and personalization play an important role in improving your marketing effectiveness as both of these elements pave a way to reaching out your audience – personally. Digital Marketing Depot is hosting a webinar on ‘The Truth About Personalization: Using a CDP to Personalize Marketing on the Channels That Really Matter’ on... [Read more]

Today SEO plays an important role in driving overall organizational success. The SEO team that looks after the optimization process, has to look after entities such as design, development, content, social media to achieve better performance. Digital Marketing Depot is hosting a webinar on ‘Optimizing Your Organization for SEO’ on Tuesday, October... [Read more]

Holiday sales are rising year-by-year with online customer growth. To secure more sales in the upcoming holiday season, you need to employ all possible marketing tools with strong promotional strategy. AWeber contributor Liz Willits has shared seven ways to help you create successful Black Friday email campaigns for this season. Willits says,... [Read more]

Your strong presence on social media can help in establishing your authority and enhance your business. Social Media Examiner team has published a new podcast episode ‘How to Use YouTube and Instagram to Establish Authority’ to help you rightly use YouTube and Instagram for better marketing. Michael Stelzner says, “Want to be... [Read more]

To achieve success in your marketing, you need to win the trust of your customers. You can do this with variety of tools and by making persuasion a key. Social Media Examiner team has published a video featuring Billy Gene on how you can win the trust of your customers with video marketing. SME team says, “Want more people to know, like,... [Read more]