Preparing Google Ads for 2022 Holidays - IM NewsWatch, July 13, 2022

July 13th, 2022 at 7:33 am EST


 

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Seven Important E-commerce Metrics

By keeping a tab on key e-commerce metrics, you can continue to grow your business. Search Engine Journal contributor Jon Clark has published an article highlighting seven crucial e-commerce metrics you should be tracking. He says, “These seven e-commerce metrics will make tracking your shop’s success smooth sailing. 1. Sales Conversion Rate Your... [Read more]

Will Linking To HTTP Pages Impact SEO? [Answered]

There are several elements that affect your SEO process. By keeping your SEO strategy updated, you can achieve desired results. Search Engine Journal contributor Roger Montti has published an article citing John Mueller’s interesting answer to whether linking to an insecure webpage has negative impact to SEO. He says, “Google’s Search... [Read more]

Learn to Increase Your Visibility With Real Estate Content Marketing [E-book]

Search Engine Journal has published a new e-book ‘Learn to Increase Your Visibility With Real Estate Content Marketing’. The SEJ team says, “Building on what you will learn in the first chapters of the ebook, da Silva will give you guidance for your content creation priorities. Your priorities and the types of content you make will... [Read more]

Blue Yeti Microphone: Amazon Prime Day 4.7 Star Deal #ad

Yesterday, we mentioned that we had found an excellent microphone on sale at Amazon. Today, while plowing through the Prime Day listings (we found a new [well, refurbished] smartphone, by the way, which we bought), we found an even better deal on podcast microphones. We bought one ourselves during last year’s Prime Day. We bought the black model,... [Read more]

Google Analytics 4 – Everything You Need To Know [Podcast]

Search Engine Journal has published a new episode of the Search Engine Journal Show podcast ‘Google Analytics 4 – Everything You Need To Know’. Loren Baker says, “Google is moving all Google Analytics to GA 4 in July 2023 and wants companies to run on GA 4 by July 2022 to have year-over-year data once the 2023 switchover begins. Charles... [Read more]

How to Use Podcasts to Level Up Your Content Marketing Strategy [Webinar Replay]

Content Marketing Institute has published the replay of its webinar on ‘How to Use Podcasts to Level Up Your Content Marketing Strategy’. The CMI team says, “Like all things in marketing, podcasts shouldn’t happen in a silo. In this webinar, Drift’s podcast pros will share best practices for developing a podcast program that works... [Read more]

Your Guide to Preparing Google Ads for 2022 Holidays

With well-designed Google ads, you can take your online holiday sales to a new level. Its time to start working on it. Practical Ecommerce contributor Matthew Umbro has shared five steps to prepare Google ads for 2022 holidays. He says, “We’re halfway into 2022. Now is the time to prepare Google Ads accounts for the upcoming holidays. In this... [Read more]

Amazon Prime Day is here; business tools available #ad

Today is Amazon Prime Day. It lasts through tomorrow. If you are a prime member this is your chance to update your office equipment and supplies at Amazon’s lowest prices. If you aren’t already a Prime member, you can sign up here: Amazon Prime Free Trial If you qualify as a student, you can get an even better deal here: Amazon Prime Student... [Read more]

Useful E-commerce Link Building Tactics

Link building for e-commerce sites is important but hard. There is a scarcity of opportunities to get links to product and category pages. Ahrefs contributor Joshua Hardwick has shared five simple e-commerce link building tactics. He says, “In this post, you’ll learn how to build links to your e-commerce product pages, homepage, and other content... [Read more]

11 Online Reputation Management Companies

Reputation management is the practice of safeguarding the online reputation of an individual, company or organization to shape public perception. Internet reputation management ensures online users and search engines find the right materials when they search for your brand online. Quick Sprout’s Lars Lofgren has published an article listing the... [Read more]

How To Hire The Right SEO Expert [Video]

SEO is the lifeblood of your business. By choosing the right SEO expert, you can achieve better SEO performance. Semrush has published a new video ‘How To Hire The Right SEO Expert’ to help you hire the right SEO expert for your business. The Semrush team says, “If you ever tried hiring an SEO specialist, whether they were gonna be... [Read more]

Q & A - the facts on High Ticket Profit System #ad

We ran an ad earlier this week for High Ticket Profit System. It sounded interesting so we bought a copy to get under the covers and give you more information to help you make an informed decision.... [Read more]

Grow Revenue Streams Through Web Accessibility & Compliance, July 14 [Webinar]

MarTech is hosting a webinar ‘Grow Revenue Streams Through Web Accessibility & Compliance’ on Thursday, July 14, 2022. The MarTech team says, “Join a panel of agency, compliance and disability leaders to hear more about how web accessibility can work for your agency and your clients. Join us to learn: The surprising ways SEO and... [Read more]

My Favorite Business Hack [Video]

Watch Neil Patel’s latest video ‘My Favorite Business Hack’ where he reveals a demand generation idea. He says, “My favorite business hack. In business you need to generate a lot of demand to generate income. Whatever it is; whether it’s leads or visitors, you just need demand. But how do you create the demand when you... [Read more]

Paid Search Tactics You Need to Maximize ROI in a Tight Economy, July 21 [Webinar]

As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming increasingly turbulent and less predictable, you are now faced with maximizing your ROI. Search Engine Land is hosting a webinar ‘Paid Search Tactics You Need to Maximize ROI in a Tight Economy’... [Read more]

Split Test Monkey: The way to improve results is more testing #ad

Split Test Monkey lets you test, track and tweak your ad campaigns and sales processes, based on data, not guesses. Some headlines work well; others don't. Some graphics work well; others don't. Some benefits work well; others don't. You'll never know which work best for you unless you test.... [Read more]

A Straight Talking Guide on Omnichannel Marketing Strategy, July 21 [Webinar]

Omnichannel marketing is an increasingly popular topic in digital marketing today. Digital Marketing Institute is hosting a webinar ‘A Straight Talking Guide on Omnichannel Marketing Strategy’ on Thursday, July 21, 2022. The DMI team says, “In this session, we will pin down the definition of omnichannel marketing before working through... [Read more]

TikTok Video Engagement Success [Video]

Social Media Examiner has published a new video ‘TikTok Video Engagement Success’ featuring Drea Okeke. The SME team says, “Curious how to market on TikTok? Already on TikTok and wondering how to grow your audience? Learn how to make TikTok videos that engage your target audience and attract more followers.” Social Media Examiner... [Read more]

Your Guide to Blogging Time Management

Blogging time management refers to the ability to effectively make use of your time for blogging and content creation. HubSpot contributor Magdalena Georgieva has published an article sharing some useful tips to blog when you have no time. She says, “Getting organized will help you set and achieve goals for your blog. If you’re starting... [Read more]

1MinuteApp software builds IOS and Android apps to use or sell #ad

1MinuteApp is brand new one-click software that creates profitable mobile apps ready to sell in minutes with no tech skills, no coding, and no developers needed.... [Read more]

Free Keyword Research Tools for SEO

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