The newest technology influencing the marketing domain is artificial intelligence (AI). AI enables marketers to create highly personalized consumer experiences that cost significantly less than traditional high-dollar campaigns. Social Media Examiner team has published a video ‘Artificial intelligence and marketing: the future is here’... [Read more]

Your blog or website content reflects your brand’s identity and plays an important role in creating more followers. Quality content allows you to convey your marketing message in a persuasive manner. Blogging Wizard’s Josip Mlinaric has shared a list of nine free tools that can help you to improve your content marketing. Mlinaric... [Read more]

Content promotion platforms help you in promoting your content quickly by automating the process. You simply have to set things up and let these tools do their work. Blogging Wizard’s Stacey Corrin has shared an article highlighting 16 content promotion platforms that can help you to increase your blog’s traffic. Corrin says, “To... [Read more]

We write a lot of content at IM NewsWatch, over 30 articles per day. It isn’t easy. Even this ad, as short as it is, will take close to an hour to get right: ► We research ► We review what we find ► We write a description of the product offered. ► We polish our wording, trying to get it just right (i.e., make it both clear and persuasive.) In... [Read more]

Influencer marketing is enabling several brands to extend their reach in a limited budget. This form has also boosted sales of various brands and at the same time it has created new earning opportunities for social media users. MarketingProfs contributor Kerry O’Shea Gorgone has published a podcast ‘A b2b case study in influencer marketing’... [Read more]

A study conducted by Campaign Monitor has revealed that if you use 3-5 words in your subject line, there are more chances of getting your emails opened. Emails with long subject lines get rejected by the receivers. Your subject lines play a pivotal role in making your subscribers open and read the emails your send. Merkle contributor Shruti... [Read more]

Your blogging needs an external push apart from regular posting and quality content. This could be in the form of online ads, link exchange or making people subscribe to it. Blogging Wizard contributor Stacey Corrin has shared seven reasons why you should build an email list for your blog. Corrin says, “Even though email is an age-old... [Read more]

Mark Bishop just released new software as a service for getting you good, productive rankings in Google and YouTube. He calls it VS Evolution. In just 5 simple steps, you can find SEO phrases that have low competition, but are trending, for your niche. 1. Type in the root keyword. The system looks up relevant information. 2. From the list of phrases... [Read more]

According to a Chiefmartec.com research there are more than 7,000 tools and platforms which have grown more than 300% over the past five years. Looking at the number of martech tools it is difficult for you to choose the one that suits your requirements. Digital Marketing Depot team is hosting a webinar on ‘How to stand out in a crowded... [Read more]

Content is the king – is a well accepted fact. But should we care to create fresh content or accurate content? Surely our content should have both the elements. But, does accuracy help you to influence rankings? Search Engine Land contributor George Nguyen has published an article titled ‘Content accuracy is not a ranking factor’... [Read more]

Today marketing domain is taking a new pace with the integration of latest technologies such as artificial intelligence (AI). Different companies and people have their own opinions for these emerging technologies. AdWeek’s Lisa Lacy has shared an article highlighting Gartner’s Advice for marketers with ‘shiny object syndrome’. Lacy... [Read more]

Marketer and author Britt Malka has created a new short training course called 5-Minute Product Creation. In this course, she explains how she created a viable, commercial product in 5 minutes, and she gives step-by-step instructions for doing it yourself. We don’t want you to get the wrong impression about this training and the opportunity it... [Read more]

Content creation is one of the most important procedures you need to continuously pay attention to. With proper planning you can also use your existing content for marketing purpose. SEM Rush team is hosting a webinar on ”How & why you must improve or remove your old content’ on Thursday, September 12, 2019. SEM Rush team says,... [Read more]

The audience segmentation process helps you to divide an audience into smaller groups, with similar characteristics, wants and needs that are selected according to our communication objectives. Audience segmentation is very important for better communication. The HERE Technologies team has published a white paper ‘Putting AI to work... [Read more]

Mobile is becoming the mainstream device for enabling people to stay Internet-connected. Today’s feature-rich devices bring new marketing opportunities for brands. Digital Marketing Depot team is hosting a webinar on ‘ Call Tracking Demystified: Uncovering New Opportunities for Digital Marketers ‘ on Thursday, September 19, 2019... [Read more]

Ever wondered how all the top marketers and affiliates make a lot of commissions? They have built an email list. They send promotional emails to their list and get paid commissions on sales or they sell their own products. Ankur Shukla is running a 3-day launch campaign for DFY LEAD PAGES - Fully Hosted Cloud Software that provides lead ages (also known as squeeze pages) in 20 niches... [Read more]

A Google penalty is the negative impact on a website’s search rankings. Penalty is decided based on updates to Google’s search algorithms or manual review for violating the SEO rules. Search Engine Journal contributor Kristine Schachinger has answered four questions relate to ‘Google Penalty in SEO’. Schachinger says,... [Read more]

Marketing automation allows you to automate vital aspects of marketing. It helps you to build relationships, generate leads and track customers throughout their journey. Your business can scale new heights by implementing the right marketing automation solution. The Marketing Week team has published a new ebook ‘How to improve a lead generation... [Read more]

According to a Statista survey, 85% US Internet users watch online video content. A HubSpot research revealed that 54% customers want to watch more video content. Such statistics make it necessary to employ video as a tool to promote your products and services. Backlinko team has published a guide to start video marketing. This guide also teaches... [Read more]

Google is willing to share its computing power and its knowledge of what is important about website traffic with any webmaster/ site owner who wants a better performing website for their business. And, of course, Google's knowledge about the web beats yours and mine and your mentor's put together... [Read more]

According to a Campaign Monitor report, in the first quarter of 2019 mobile Internet traffic represented 40.61% of all Internet traffic. The widespread use of mobile for accessing the Internet requires you to make your email campaigns accessible on mobile too. Social Media Today contributor Mark Walker-Ford has shared eight tips to create mobile-friendly... [Read more]

ReturnPath is hosting a webinar on ‘The 2019 state of email marketing’ on Tuesday, September 10 at 9.00 pm PT. This webinar is based on a survey of email marketers to discover how email marketing is performing for B2C, B2B, and non-profit organizations. Tom Sather says, “In the webinar, John Follett, Co-Founder of Demand Metric,... [Read more]

The primary goal of your marketing is to convert more and more prospects into customers and retain them for a long time. In this process your language plays a vital role. Inc. contributor Amy George has shared an article highlighting four words you should avoid using on LinkedIn and in your marketing content. George says, “A good rule... [Read more]

Creating effective ads is a way to effectively promote your products and improve sales. You can create strong ads by observing and followinng the high-performing ads. Buffer contributor Heather-Mae Pusztai has published a podcast titled ‘Can you make a great six-second ad? Here’s what we learned from the best’. Listen to this podcast... [Read more]