HubSpot has published ‘Social Media Workbook’, a beginner’s guide to social media with practical exercises to put your learnings into action. The HubSpot team says, “By completing this workbook, you will: Develop a social media strategy based on your company’s buyer personas. Develop key performance indicators (KPI) for... [Read more]

CallRail has published a new report ‘The 2023 outlook for digital marketing agencies’. This detailed report compiles the latest survey results from over 600 agency marketers on how they’ve adapted to recent changes within the digital landscape, as well as what’s to come next year. This report features the following information: Top... [Read more]

Advertising on Facebook is a powerful way to reach people interested in your product or service. Search Engine Journal has published a new e-book ‘How to Advertise on Facebook: A Beginner’s Guide’. The SEJ team says, “Search Engine’s Journal’s new ebook, How to Advertise on Facebook: A Beginner’s Guide, covers the basics you... [Read more]

Jeff Ayman wasn't having much success online. He researched his problems, found solutions, and wrote The Click Engine to tell you what he found that works for him (and he says it will work for you, too.) His main problem was traffic; not just any traffic, but people interested in buying the products he was promoting – people who would click... [Read more]

Slack is an instant messaging program designed by Slack Technologies and owned by Salesforce. Although Slack was developed for professional and organizational communications, it has also been adopted as a community platform. Search Engine Journal contributor Ilya Cherepakhin has shared 12 handy tips for making the best of Slack and leveraging it to... [Read more]

Engagement is one of the essential criteria for achieving online video marketing success. Social Media Examiner has published a new podcast episode ‘How to Keep People Watching YouTube Videos to the End’ featuring Pat Flynn and Michael Stelzner. The SME team says, “Want more people to watch your videos on YouTube? Wondering how to... [Read more]

Digital Marketing Depot has published a new white paper ‘Powering personalization through customer data’ featuring useful strategies to build stronger connections with customers and drive conversions. The DMD team says, “Marketing today includes increasing layers of complexity, and competition for consumer attention can also be fierce.... [Read more]

At 10 AM EST, Dr. Amit Pareek and his associate Rahim Farhouni are going to introduce RestroSuite for use by local marketing agencies and consultants to assist them in meeting the online needs of restaurants, clubs, cafes, etc. It has many unique features inside it which may help your marketing in several ways, as mentioned below. Sign up for live... [Read more]

Neil Patel has published a new video ‘How We Boosted Our Revenue by 18% Using PayPal’ sharing useful tips to improve business revenue using PayPal. He says, “I’ve been using PayPal for years. It’s been so long I can’t even remember when I first started using it. But I would’ve never guessed that using it would... [Read more]

This is a reminder for the MarTech webinar to be held on January 10, 2023. In search, one of your most effective and profitable strategies is to leverage your most valuable asset – your brand. People searching for products by brand name are further along in their buyer journey than those that don’t – a fact often overlooked. MarTech... [Read more]

The ‘content is king’ mantra may have lost some of its novelty as a catchphrase, but the sentiment has never been more important. Content Marketing Institute is hosting a webinar ‘5 On-Demand Strategies to Scale Digital Content in 2023’ on Wednesday, January 11, 2023, at 2.00 pm EST. The CMI team says, “Watch Garrett Ruiz for his... [Read more]

Aidan Booth (author of 123 Profit)has just released a free time-sensitive video. In it, he tells about the amazing road trip he is about to take in a very special car. He’s going to be hitting Monaco, France, and Switzerland (all in a matter of days) with his final destination being a Mastermind Event in Lake Como, Italy.... [Read more]

Local SEO strategy helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO. MOZ contributor Miriam Ellis has published an article featuring useful tips to achieve local SEO success in 2023. She says, “2023 will be a run-up to the Olympics... [Read more]

Marketing has always been an early adopter of new ideas. The current buzzword that is making the rounds (and becoming a trend on marketing plans) is conversational marketing. One of the main drivers for this trend is AI chatbots powered by machine learning. However, before you integrate a chatbot into your website and call it a day, you should first be aware of the many conversational marketing mistakes to avoid. Unfortunately, many marketers who don’t know what they are doing use chatbots and automated customer conversations in ways that can harm their bottom line. Let’s take a look at what conversational marketing is and how to avoid the common pitfalls.... [Read more]

Watch the MOZ video ‘Discovered & Lost Backlinks’ in the Daily SEO Fix series. The MOZ team says, “One of the many gems in Moz Pro’s Link Research tools is the “Discovered & Lost” section. It’s where you can view all of the new backlinks your competitors have earned in the last 60 days — & the ones they’ve lost,... [Read more]

WebEngage has published an e-book ‘A Beginner’s Guide to Retention Marketing for Online Consumer Businesses’. This eBook will help you understand the hype around retention marketing and why the role of a retention marketer is crucial to the success of a company. Download this e-book to learn the following: What are the traditional ways... [Read more]

When you build a product, the ideal is to build one many people ("affiliates") will want to promote. The Affiliate Product Creator's Handbook shows how one product developer did it.... [Read more]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Understanding Web3 Through a Marketing Lens’ featuring Tony Pham. The MarketingProfs team says, “In Episode 523 of Marketing Smarts, recorded at the Boston’s B2B Forum in October, Tony spends much of his session with host George B. Thomas giving the... [Read more]

Google Chrome features different types of extensions to make users’ lives easy. There are several extensions for SEO too. iloveseo.com contributor Brian Harnish has published an article featuring 32 best SEO Chrome extensions. He says, “We have compiled a list of 16 of the best free chrome extensions that will help you optimize your site... [Read more]

A marketing strategy is a detailed, structured plan for your marketing efforts across a wide range of platforms and channels. HubSpot contributor Kayla Carmicheal has published an article featuring seven steps to create a complete marketing strategy in 2023. She says, “A marketing strategy will: Align your team to specific goals. Help you tie... [Read more]

CodeHub lets you build your own Digital Product Selling Platform and start your own software selling business today. You can become an owner of a fully-functioning software selling platform (similar to AppSumo.com) that is pre-stocked with hundreds of software products.... [Read more]

Search Engine Journal contributor Shelley Walsh has shared 22 tips to help you get more followers on Instagram. She says, “Here are 22 strategies to get more followers on Instagram without breaking the bank. From increasing likes to posting high-quality images, all of these tips are tried and tested: 1. Have A Plan & Create A Content Calendar... [Read more]

Watch the Copyblogger podcast episode ‘How To Analyze Your Competition’s SEO’ featuring Tim Stoddart and Ethan Brooks. The Copyblogger team says, “On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through the step-by-step process Tim uses to analyze a competitor’s SEO. With these insights you’ll... [Read more]

A strong social media marketing plan can help your plan and execute campaigns that help you achieve desired results. Search Engine Journal contributor Jason Hennessey has shared a six-step plan to create a social media content plan to increase user engagement, grow your following, and earn sales for your business. He says, “Creating a social media... [Read more]

Semrush has published an article explaining Internet marketing. They have provided its definition, useful tips, and examples. The Semrush team says, “Internet marketing—sometimes referred to as online marketing or e-marketing—allows you to reach your audience through various channels. And no one channel is “right.” It will depend on... [Read more]

Semrush has published a new video revealing SEO predictions for 2023 featuring Brian Dean. The Semrush team says, “What did SEO expert Brian Dean learn in 2022 and what are his predictions for 2023? Find out what he has to say about Google’s helpful content update and how that will evolve and improve search results in the year ahead!” Semrush  [Read more]