Social Media Examiner has published a new podcast ‘LinkedIn Ad Retargeting: What Marketers Need to Know’ featuring AJ Wilcox. Michael Stelzner says, “Want to reach warmer prospects on LinkedIn? Are you using LinkedIn retargeting to its fullest potential? To explore LinkedIn ad retargeting, I interview AJ Wilcox on the Social Media... [Read more]

Watch Social Media Examiner’s latest video entitled ‘Twitter Spaces, Twitter Acquisitions, Twitter Fleets, and More’. Explore Twitter Spaces, Twitter acquisitions, Twitter Fleets, and Instagram integration with Michael Stelzner and Twitter expert, Madalyn Sklar. Watch the video here. Social Media Examiner  [Read more]

Quick Sprout has listed the top 5 best lead management software. Lars Lofgren says, “Do you know the secret to finding the best fish? It’s improving your odds by catching as many fish as you can. And for this to be possible, you need the help of a sturdy, durable net which no aquatic creature can escape. The same thing works in capturing and... [Read more]

We have been able to insert graphics in our emails for a long time. That includes GIFs, graphics with motion. But now, Email Videos Pro lets you do even more. This new software, being released today, allows you to insert entire videos into your emails, instantly raising the bar for email persuasion. No longer are you limited to using written words.... [Read more]

Local SEO is the process of attempting to improve rankings of a website for queries that have local intent in both Google My Business and regular organic results. SEMrush contributor Blake Denman has published a 7-step guide to performing local SEO keyword research in 2021. He says, “Before I begin to cover how local keyword research works and... [Read more]

Scott Langdon of Higer Visibility has published a guide to SEO reseller packages. He says, “An SEO reseller package provides expert SEO services that you can resell to your clients. With 49% of marketers agreeing that organic search is the most profitable channel, SEO is a need-to-have service, not a nice-to-have service. That’s why 63.6% of... [Read more]

Video marketing is one of the best ways to capture your audience’s attention and achieve desired results. For lead generation too, video is a great content strategy. Content Marketing Institute’s Shane Barker has shared five ideas to generate more leads using video content. He says, “Generally, videos can be engaging. However, using... [Read more]

Your favorite webinar software has been revised to make it even better. What is Meetvio Evolution? Meetvio Evolution is the second generation of an all-in-one meeting, webinar, and autowebinar platform. You have probably seen and used a meeting platform (like Zoom), or a webinar platform (like GoToWebinar) or an autowebinar platform (like EverWebinar).... [Read more]

SEMrush is hosting a webinar ‘5 Practical Ways to Implement NLP in Your SEO Strategy’ featuring on Tuesday, February 2, 2021. The SEMrush team says, “In this session, Dan Liddle (Senior SEO Account Manager at Croud) will discuss natural language processing (NLP) and how it works in practice. Then, there will be a panel discussion with... [Read more]

A well-planned copy can help you to create content that engages the target audience and brings out the desired output. Brian Clark has shared four copywriting techniques for engaging podcasts and audio presentations. He says, “Let’s look at outlining your audio presentation first before discussing the copywriting techniques that work as well... [Read more]

Copyblogger’s Stefanie Flaxman has published an article with a low-tech content calendar to plan, organize, and share your ideas. She says, “Here’s what you’ll need: A calendar (digital or paper) Your preferred writing utensil (likely a pen or pencil) A notebook with pages you can write on both sides It doesn’t matter if you use... [Read more]

VidPerk is designed to make sure people watch your videos to the end. Why? Because marketers have learned that if people watch your video, really watch it, you are much more likely to get a sale. When your video retention is low (i.e., when most people don't watch your whole video).... [Read more]

MOZ has published the latest episode of the Whiteboard Friday video episode ‘The Anatomy of the Perfect Pitch Email’ featuring Amanda Milligan. The MOZ team says, “If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers.... [Read more]

2020 brought us a ton of unexpected things. Let us end this year with a hope to see newer opportunities to move on. ClickZ contributor Julia Stead has shared four key decisions that can help you to achieve marketing success in 2021. She says, “It would be the understatement of the year to say 2020 didn’t turn out as expected for marketers. As... [Read more]

Moving closer to people is a way to influence them. By engaging with your audience emotionally, you can achieve your marketing goals. Content Marketing Institute’s Ashley Taylor Anderson has shared an in-depth article on the art and science of emotional engagement. She says, “For content creators, using emotion can be an incredibly powerful... [Read more]

With the new 'Kibo Code Quantum', you won't need Amazon, Shopify, inventory, or overseas suppliers to have a regular stream of income online. It includes a "Done-For-You" online store (filled with products) so you can start using this system right away to build your online business.... [Read more]

Your website’s performance depends on the content you publish and the way it helps the visitors. By creating publishing fresh and useful content, you can continue to generate more leads. Content Marketing Institute’s Lisa Dougherty has shared 14 useful tips to help you improve your website content for the screen readers. She says, “Is... [Read more]

Keyword density refers to the number of times a specific keyword appears on a webpage compared to the total word count. By measuring the keyword density, you can plan your own SEO strategy. HubSpot has published ‘The Beginner’s Guide to Keyword Density‘ to help you understand keyword density. Caroline Forsey says, “How do you... [Read more]

Link building is one of the most important processes to drive quality referral traffic, improve domain authority, and organic ranking. With quality backlinks, you can continue to grow your SEO rankings. Business 2 Community contributor Sugandha Bansal has shared 15 ways to help you increase your backlinks in 2021. She says, “Every marketer and... [Read more]

The creators describe this new application as "a secret way to tap into all that traffic". It aims to grow traffic to your website by leaps and bounds. And it's a process that should work long-term. It doesn't depend on exploiting loopholes that are here today, gone tomorrow. And it's so easy that even beginning marketers can use it effectively.... [Read more]

Social Media Examiner has published a new podcast episode ‘Social Media Video Made Simple: How to Easily Make Great Videos’ featuring Pelpina Trip. Michael Stelzner says, “Want to use more video in your social marketing? Wondering how to get started? To explore how to easily make organic video you can share on social media, I interview... [Read more]

Tim Stodz has published a new podcast episode ‘How to Video to Grow Your Brand’ featuring Vincenzo Landino. He says, “Vincenzo is the founder of Aftermarq, which is a digital agency that specialized in creating video content. In our conversation, Vincenzo and I talked about the evolution of video over the last ten years, and why video... [Read more]

Neil Patel has published a new video ‘A Simple Way to Build More Links’ to help you build more links to your website and increase traffic. He says, “Today I’m going to teach you a simple way to build more links. So let’s take a term that’s somewhat competitive, but not too competitive. Let’s take a longer tail... [Read more]

A well-designed and responsive website is the key to generating more and more leads and converting them into customers. It helps you to extend your reach and get more sales done. Tomedes contributor Ofer Tirosh has shared 15 ways to help you promote your website in 2021. Tirosh says, “I’ve put together these tips on how to increase traffic to... [Read more]

The intent data shows which leads or accounts are actively performing an online search. With appropriate use of intent data, you can boost conversions and sales. ClickZ contributor Kirsten Markson has shared the three most destructive mistakes marketers make with intent data. He says, “Growing usage of intent data is proof that marketers are excited... [Read more]

Content Marketing Institute is hosting a webinar ‘Using the Lessons of 2020 to be a more Resilient Marketer in 2021 and Beyond’ on Friday, January 29, 2021, at 1.00 pm ET. The CMI team says, “Marketing teams experienced many setbacks in 2020 including but not limited to budget cuts, moving to a remote workforce, and canceled events.... [Read more]

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