As customer expectations rise, marketers must look beyond traditional methods to stay competitive. Behavioral data offers a new frontier, enabling brands to deepen connections by understanding the nuances of customer behavior in real time. Digital Marketing Depot has published a new ebook ‘Behavioral Data Transforms Marketing Potential’. The... [Read more]

A strong email data strategy ensures better targeting, personalization, and higher engagement rates. By organizing and optimizing subscriber data, businesses can improve deliverability and maximize campaign effectiveness. Digital Marketing Depot is hosting a webinar ‘Getting Your Email Data Strategy Right’ on Thursday, April 3, 2025, at... [Read more]

Digital Marketing Institute contributor Clodagh O’Brien has published an article highlighting the importance of social listening. She says, “I’ll bet your friends listen to you. No doubt your favorite boss listens too. Then why do brands think it’s okay to use their social channels to keep talking and pushing, ignoring customers’ needs,... [Read more]

Proteus is for you if you are frustrated with the ongoing costs of services like GoDaddy or Namecheap for domain registration. Imagine if you could create your own domain registration service and earn money every time someone registers a domain, all without needing technical skills or upfront investment. Proteus is a revolutionary AI-powered app that... [Read more]

HubSpot contributor Martina Bretous has published a checklist called Social Media Basics. She says, “Before we get into the checklist, we’re going to break down the work of a social media manager into four pillars. Sharing – You must post on social media regularly to grow and maintain an audience. Engaging – Connecting with your audience,... [Read more]

Search Engine Journal is hosting a webinar ‘Win Higher-Quality Links: The PR Approach To SEO Success’ on Wednesday, April 9, 2025, at 2.00 pm ET. The SEJ team says, “Get an exclusive look at the data-driven Digital PR process you can implement to secure hundreds of top-tier links and media mentions. These strategies... [Read more]

Search Engine Journal VIP contributor Kevin Indig has published an article explainng the types of content that works well in LLMs. He says, “My correlation analysis shows that none of the classic SEO metrics have strong relationships with citations. LLMs have light preferences: Perplexity and in AIOs weigh word and sentence count higher. ChatGPT... [Read more]

Today, Jeanne Kolenda releases Multimodal Social Pro for marketers everywhere. In today’s digital economy, marketers face the daunting challenge of maintaining a robust social media presence across multiple platforms. Juggling different accounts, crafting engaging content, and ensuring consistent posting can be both time-consuming and overwhelming.... [Read more]

This is a reminder for the Adweek webinar on March 20, 2025. Shopping habits are shifting faster than ever, leading brands to navigate challenges in customer loyalty, hospitality, and the demand for more engaging, immersive experiences. Adweek is hosting a webinar ‘How Immersive Tech and AI Are Transforming Ecommerce’ on Thursday, March... [Read more]

MarketingProfs is hosting a webinar ‘How to Build a Collaborative Marketing Workflow That Works’ on Thursday, March 27, 2025, at 2.00 pm ET. The MarketingProfs team says, “Fragmented communication? Disconnected systems? Cross-functional bottlenecks? Don’t let marketing inefficiencies slow your team down! Join us for How to Build... [Read more]

SEO podcasts provide valuable insights, trends, and expert strategies to help marketers stay updated and improve search rankings. They offer actionable tips on optimization, content strategy, and algorithm changes in an easily digestible format. Search Engine Journal contributor Roger Montti has published an article featuring the top SEO podcasts for... [Read more]

Brett Ingram has just released AI Universe to the public a few hours ago. “What’s in it for me?” you may ask. Well, imagine (1) having the power to leverage the world’s leading AI platform: Nvidia AI PRO Studio D-ID Pro Notion AI Pika AI Adobe Firefly 3 PRO Claude AI Synthesia AI Prompts (2) that they are all seamlessly integrated... [Read more]

Search Engine Journal is hosting a webinar ‘Q2 SEO & AI Update: How To Track & Optimize AI Search Performance’ on Thursday, March 27, 2025, at 2.00 pm ET. The SEJ team says, “Are you tracking your SEO performance on AI-driven search engines like ChatGPT, Gemini and Perplexity? With Google’s evolving search landscape... [Read more]

Setting content marketing goals provides direction, ensuring efforts align with business objectives and audience needs. Clear goals help measure success, optimize strategies, and drive meaningful engagement and conversions. Content Marketing Institute contributor Ann Gynn has published an article featuring useful tips on setting content marketing goals... [Read more]

Tiny offers are low-cost, high-value products designed to attract and convert customers quickly. They help build trust, generate leads, and create a seamless path to higher-ticket sales. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Tiny Offers: How Low-Ticket... [Read more]

As reported in these pages last week, AI IntelliKit is an all-in-one AI toolkit that gives you access to multiple AI models—such as ChatGPT, Claude, Gemini, LLaMA, Mistral, and more—from a single, easy-to-use dashboard. It allows you to generate text, images, videos, code, automate tasks, and much more. This is your last chance to unlock AI IntelliKit... [Read more]

Facebook Ads testing allows marketers to experiment with different creatives, audiences, and placements to optimize performance. A/B testing helps identify the best-performing elements, ensuring higher engagement and ROI. The latest ‘HubSpot Marketing’ video is titled ‘The Best Facebook Ads Testing Strategy (Step-by-Step Tutorial)’. The... [Read more]

Podcasts are a powerful tool for businesses and marketing, allowing brands to build authority, engage audiences, and share valuable insights. They foster deep connections with listeners, enhancing brand awareness and customer loyalty. The latest Ahrefs Podcast episode is titled ‘How to make a podcast that actually grows your business’ featuring... [Read more]

In-stream video ads play before, during, or after video content, seamlessly integrating with the viewer’s experience. They are highly effective for engagement, brand awareness, and driving conversions. HubSpot contributor Pamela Bump has published an article explaining the benefits and best practices for in-stream video ads. She says, “When... [Read more]

Search Engine Journal has published ‘A Guide To Enterprise-Level Migrations (100k + URLs)’. Dan Taylor says, “Aside from the technical aspects of migration, an enterprise migration, more often than not, comes with the added pressures of: Strong levels of C-level/VP-level attention and communications. Multiple project teams and stakeholders... [Read more]

Understanding human behavior is crucial for crafting effective marketing strategies that resonate with emotions, desires, and decision-making patterns. By leveraging psychology, brands can create persuasive campaigns that drive engagement and conversions. Content Marketing Institute has published a new video ‘How Human Behavior Impacts Your Marketing... [Read more]

Content distribution is crucial for maximizing reach, engagement, and conversions. Even the best content needs strategic sharing across channels to drive visibility and impact. Search Engine Journal contributor Chelsea Alves has published an article highlighting the future of content distribution. She says, “Since consumers quickly shift their... [Read more]