Internet Marketing Ninjas contributor Jim Boykin has published a new video ‘PPC Do’s and Don’ts’ featuring Truman Hedding. Jim Boykin says, “Pay-Per-Click advertising is one of the most efficient ways to buy relevant traffic. And yet, too often businesses are not implementing the tactic properly. What are the most common mistakes... [Read more]

Move beyond the buzzword and learn how effective digital transformation can accelerate organic marketing growth—and maintain that growth despite future economic or regulatory challenges. Search Engine Land is hosting a webinar ‘Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth’ on Tuesday, August 30, 2022. The... [Read more]

Effective use of social media platforms can help you achieve better marketing performance. When it comes to content marketing, social media is a proven publishing platform. Content Marketing Institute contributor Ann Gynn has shared the best ways to use social media in content marketing. She says, “More than half the world’s population (58.4%)... [Read more]

PixiVid Pro makes sure you never have to go without video again. That’s important because video is a top-notch selling tool online. That’s no surprise. As you know, video is the go-to marketing tool that you and other online marketers must have. It’s not an exaggeration to say that all businesses need video content to reach their customers.... [Read more]

Creativity and authenticity help you create content that delivers desired results. Siege Media contributor Elsie Weisskoff has shared 11 creative content marketing ideas to help you stand out in marketing. She says, “High-quality creative content can help you achieve your marketing goals. To help illustrate what creative content is and how to... [Read more]

New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. MarTech is hosting a webinar ‘Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand’ on Thursday, August 25, 2022. The SEL team says, “For those in the B2B space,... [Read more]

By getting your e-commerce sites indexed in the Google search, you can continue to get wider exposure and make more sales online. Search Engine Land contributor Dan Taylor has published an article sharing useful tips to optimize your e-commerce site for better indexing. He says, “Historically, many ecommerce websites have implemented similar strategies... [Read more]

Ahrefs has published a new video ‘HTTP vs. HTTPS: How SSL/TLS Encryption Works’ explaining how the SSL/TLS encryption system works. Sam Oh says, “In this video, you’ll learn everything you need to know about HTTP vs. HTTPs.”    [Read more]

For marketers, it can be difficult to know how technical SEO projects influence their larger growth goals. Search Engine Land is hosting a webinar ‘SEO Metrics and KPIs Every Marketer Should Know’ on Thursday, September 1, 2022. The SEL team says, “Learn which key technical SEO and website health metrics you should be including in... [Read more]

Google Ads team has published a new guide titled ‘Make your products stand out and drive more sales with Performance Max’ for advertisers. This guide is best for beginner and intermediate retail advertisers who have already set up their free product listings in Google Merchant Center and linked their account to Google Ads. The Google Ads... [Read more]

An uncertain economic environment is forcing businesses to re-examine their budget priorities when it comes to sourcing and building the best martech stack to drive growth while guaranteeing the best ROI. Content Marketing Institute is hosting a webinar ‘What Makes a Revenue-Driving Martech Stack?’ on Wednesday, August 24, 2022, at 2.00... [Read more]

Topical authority is a measure of authority you earn through quality content. More high-quality, informative articles mean more people will trust your website as an authoritative resource on a specific subject matter. With topical authority, you can increase rankings and improve organic traffic. Search Engine Journal’s Loren Baker has published... [Read more]

301 redirects are HTTP status codes that indicate that an old URL should be redirected to a new location on your site. 301 redirects are useful because they allow users who arrive at one page on your site to automatically be taken to another. iloveseo.com contributor Brian Harnish has published an article highlighting the 301 redirect mistakes that... [Read more]

A lot of content marketers think about their audience and then pick a topic. The best content marketers use data to find content gaps and then pick a topic. Content Marketing Institute is hosting a webinar ‘Find Your Content Gaps: 5 Sources Reveal the Holes in Your Content Marketing’ on Wednesday, August 17, 2022, at 2.00 pm ET. The CMI... [Read more]

Content Marketing Institute is hosting a webinar ‘The Real Reason Social Media Hasn’t Worked Yet and the First Step to Fix it’ on Thursday, August 18, 2022. The SBZ team says, “During the FREE 2 hour workshop, we’ll work together so you can go from frustrated to empowered… even if using video or posting Reels is BRAND NEW to... [Read more]

SEO is one of the most important processes you need to master to get higher Google search rankings. iloveseo.com contributor Brian Harnish has published an article highlighting some outdated SEO techniques you should stop using. He says, “Most SEO professionals begin their SEO campaign with keyword research. But, this is a place where things can... [Read more]

Mobile SEO is the practice of optimizing a mobile site so that it ranks highly in search engines but is also aligned to the user experience of someone using a handheld device. BrightEdge has published an in-depth article on Mobile SEO, explaining why it’s important and how to optimize your website in 2022. Andrew Riker says, “We’ve compiled... [Read more]

Neil Patel has published a new video ‘SEO For Beginners – The Easiest Way to Build Links’ explaining the SEO process for beginners. He says, “SEO for beginners. The easiest way to build links. Links are the hardest factor to manipulate when it comes to SEO, and without them it’s almost impossible to rank at the top of Google.... [Read more]

Rank Ranger has published the latest episode of In Search SEO Podcast ‘5 Things You Should Know about SEO on the Edge’ featuring Chris Green. David says, “Today we’re going to be having a look at how you can improve the quality of your SEO lives by conducting more of your business on the edge with a jump roper, who enjoys scratching... [Read more]

Wix facilitates people to create free and professional websites. With over 500 customizable templates, free web hosting, and SEO tools it attracts many users. Sitevisibility contributor Mordy Oberstein has published an article explaining whether you can rank a Wix website. He says, “Now that we know you can rank a Wix site, let’s explain why,... [Read more]